Publication year: 2008
: 978-3-540-76845-6
The theory on the evolution of preferences deals with the endogenous formation of preference relations in strategic situations. In particular, we demonstrate that preferences which diverge from von Neumann-Morgenstern expected utility may potentially prove to be successful under evolutionary pressures.
: Business and Economics, Efficient Strategy, Evolution of Preferences, Indirect Evolutionary Approach, Non-Expected Utility Theory, Stable Population, game theory