الصفحة 1
الصفحة 1
Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
Introduction to design theory : philosophy, critique, history and practice
Introduces a comprehensive, systematic, and didactic outline of the discourse of design. Designed both as a course book and a source for research, this textbook methodically covers the central concepts of design theory, definitions of design, its historical milestones, and its relations to culture, industry, body, ecology, language, society, gender and ideology.
Handbook of Visual Communication : Theory, Methods, and Media
Explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.
Graphic Design School : The principles and practice of graphic design ; 7th ed.
Develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Coveres : color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
Graphic design : Learn it, do it
An introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate.
Drawing Ideas
Focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, Drawing Ideas provides a thorough course in creating clear graphic layouts and diagrams, including expressive human forms, thumbnailing a process, adding effective colour and text and more. In addition, a drawing boot camp provides a refesher course in accurately drawing geometric forms. By getting back to the basics, readers will not only benefit from updated freehand drawing skills, but will also succeed in presenting and explaining their drawings and designs to others.
Designing Information : Human Factors and Common Sense in Information Design
It is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation—and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same.
Design Thinking for Visual Communication
Identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used
Design Graphics : Drawing Techniques for Design Professionals
Combines–in a single volume–simple techniques and skills related to sketching, design-development, and the schematic or preliminary phase of design presentation. Emphasizing drawing as a mental as well as physical exercise, the text helps students draw designs on paper faster and easier, showing them how visual communication with clients can provide better, more economical design solutions. Practical, straightforward, and reader-friendly, Design Graphics provides more complete coverage of the basics, making concepts and techniques accessible to students with highly diversified educational and technical backgrounds.
Design for visual communication : Challenges and priorities
Based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations.
Conceptual Landscapes : Fundamentals in the Beginning Design Process
Explores the dilemma faced in the early moments of design thinking through a gradient of work in landscape and environmental design media by both emerging and well-established designers and educators of landscape architecture. It questions where and, more importantly, how the process of design starts. Deconstructs the steps of conceptualizing design in order to reignite pedagogical discussions about timing and design fundamentals, and to reveal how the spark of an idea happens – from a range of unique perspectives. Through a careful arrangement of visual essays that integrate analog, digital, and mixed-media works and processes, the book highlights differences between diverse techniques and triggers debate between design, representation, technology, and creative culture in the field.
Mapping selfies and memes as Touch
This book offers a rich and nuanced analysis of digitally networked socialities as culturally meaningful relationships of Touch. Focusing on the ways Touch is practised in everyday social interactions serves as a basis for understanding how Touch is multiply significant – physically, emotionally, intellectually and politically. Fiona Andreallo initiates a map of the fundamentals of Touch and how they can be considered for future research in considering digitally networked cultures. This map also serves as a basis for closely examining selfies and memes.
Complex Motion ; 1st International Workshop, IWCM 2004, Günzburg, Germany, October 12-14, 2004, Revised Papers
The world we live in is a dynamic one: we explore it by moving through it, and many of the objects which we are interested in are also moving. Trafic, for instance, is an example of a domain where detecting and processing visual motion is of vital interest, both in a metaphoric as well as in a purely literal sense. Visual communication is another important example of an area of science which is dominated by the need to measure, understand, and represent visual motion in an eficient way. Visual motion is a subject of research which forces the investigator to deal with complexity; complexity in the sense of facing efiects of motion in a very large diversity of forms, starting from analyzing simple motion in a changing envir- ment (illumination, shadows, . . . ), under adverse observation conditions, such as bad signal-to-noiseratio (low illumination, small-scaleprocesses, low-dosex-ray, etc. ), covering also multiple motions of independent objects, occlusions, and - ing as far as dealing with objects which are complex in themselves (articulated objects such as bodies of living beings). The spectrum of problems includes, but does not end at, objects which are not ‘bodies’ at all, e. g. , when anal- ing fiuid motion, cloud motion, and so on. Analyzing the motion of a crowd in a shopping mall or in an airport is a further example that implies the need to struggle against the problems induced by complexity.
Brand guidelines
في أزقة دمشق العتيقة حيث تختبئ الذاكرة تحت أنقاض الحرب، تولد حكاية صامتة .. المفاتيح هي قصة مصورة من إنتاج شركة حكايات تروي رحلة أبو حسن (حرفي عجوز) ولونا (طفلة فضولية) لإحياء أنغام المدينة المنسية عبر مفاتيح سحرية تصنع من التراب والتراث.
Aurora = أورورا
يتحدث المشروع عن مركز للتنمية الإبداعية والتعبيرية بعنوان (أورورا) ويهدف لمساعدة الأشخاص الغير قادرين على التعبير بالكلام بالتعبير بطرق أخرى كالرقص والموسيقا.
