Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
كتب مشابهة
Global perspectives on AI, ethics, and business economics : Charting the future
Offers an in-depth exploration of the complex and rapidly evolving world of artificial intelligence (AI), focusing on its ethical, economic, and business dimensions. it provides a comprehensive analysis that intertwines historical context, philosophical ethics, global economic impacts, regulatory landscapes, workforce dynamics, corporate governance, consumer behavior, data ethics, and the use of AI for the good of society. after reviewing the evolution of AI, it offers insights into its historical milestones and the trajectory it may take in the future. this sets the stage for a broader discussion on how AI is not just a technological phenomenon but also a catalyst for ethical, economic, and societal transformation. the book emphasizes the importance of understanding AI’s historical development in order to gauge its potential impacts on our future.
Factors influencing the readiness of adoption of ISSB standards in Syrian companies : An applied Study at Damascus securities exchange
Aims to identify the main factors influencing this readiness, with particular emphasis on the relationship between company size and profitability and the preparedness to implement these standards. Data was collected from a sample of companies listed on the Damascus Securities Exchange, and the analysis was conducted using logistic regression to understand the impact of various factors. The findings of this study will provide valuable insights for policymakers, corporate leaders, and stakeholders on the critical role of company size and profitability in the adoption of ISSB standards.
Entrepreneurship : Digital transformation, education, opportunities and challenges ; Vol. 28
Digital transformation and artificial intelligence play an important role in entrepreneurship. this book adopts a multidisciplinary approach to entrepreneurship, exploring how entrepreneurial processes contribute to developing new products and services and innovative business models. recent shifts in business models focus on digital transformation and well-being. entrepreneurship is evolving with innovative approaches, and artificial intelligence is revolutionizing marketing strategies and market engagement. this volume presents a comprehensive overview of entrepreneurship, digital transformation, and entrepreneurial education.
Digital project management strategic theory and practice ; Vol 31
Foundational resource for courses on digital project management methods, offering step-by-step guidance and real-world examples. It provides actionable insights into implementing digital tools in project management studies, from data collection to visualization. The book also highlights the role of strategic theory and practice in project management strategic decision-making across project planning, execution, monitoring and control management.
