الصفحة 1
الصفحة 1
Innovation and Entrepreneurship
The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.
How to Future : Leading and Sense-making in an Age of Hyperchange
Provides clear, practical and easy to understand tools that will help you spot trends and patterns, strategically evaluate different futures and guide your strategy Depicts a strategic framework to understand the uncertain nature of the current business world that crucially allows you to embrace hyperchange and adapt and plan for it Delivers a common language to engage stakeholders and teams with innovation practices and strategy foresight
Good pharmacovigilance practice (GVP) : Focus on risk mangement plan (RMP)
Pharmacovigilance which is the science and activities relating to the detection, assessment, understanding and prevention of adverse drug reactions or any other possible drug related problems and Risk Management Strategies which provides a structured and coherent approach to identifying, assessing and managing risk and builds in a process for regularly updating and reviewing the assessment based on new developments or actions taken, conference provides the foundation for strong strategic planning and practical decision-making in pharmacovigilance programs. Stakeholders from medicines research, global regulation, and healthcare will join together to analyse the challenges for safety and pharmacovigilance efforts in this uncertain environment and examine effective strategies for addressing gaps and needs.
Fundamentals of strategy
Fundamentals of Strategy, is an easy-to-follow guide surrounding the foundational issues of strategy
Enterprise Risk Management : Modern Approaches to Balancing Risk and Reward
Demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making processes, it is unable to create value and ties up resources in the company unnecessarily. Herewith, he serves students as well as practitioners with modern approaches that promote a connection between ERM and corporate management. The author demonstrates in a didactically appropriate manner how companies can use ERM in a concrete way to achieve better risk-reward decisions under uncertainty. Furthermore, theoretical and psychological findings relevant to entrepreneurial decision-making situations are incorporated.
Enterprise Agility : A Practical Guide to Agile Business Management
Explains the main components of organizational agility, including structures, roles and ways of organizing work. It emphasizes the advantages of transitioning from traditional organizational management to agile. Finally, the latest phase, enterprise agility, applies to every functional operation of corporations. This phase is still developing, and the book focuses on the fundamentals of enterprise agility and transitioning to a fully agile organization.
Employability and Industrial Mutations : Between Individual Trajectories and Organizational Strategic Planning ; Vol.4
Employability and Industrial Mutations presents a definition of employability and the associated challenges for public authorities, organizations and employees: managing unemployment, successful change and employee empowerment. It then examines several worker profiles to better understand what “being employable” means.
Driving digital transformation through data and AI : A practical guide to delivering data science and machine learning products
Explains how to build the organizational capability to deliver Data and AI products and drive immediate business results as new digital technologies significantly disrupt business Provides best practices, tools and templates for managing the organizational and technological change process to become an AI-driven enterprise Includes a variety of international case studies across several industries such as insurance, fashion, consumer goods, finance, technology and automotive Outlines how to develop a product strategy, build teams and design the platform and architecture Provides key principles for sharing knowledge, educating staff on data and AI, and effectively engaging top executives
Data driven : Harnessing data and AI to reinvent customer engagement
Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success, Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal, Capture, organize, and analyze data from every source and activate it across every channel, Create a data-powered marketing strategy that can be customized for any audience, Serve individual consumers with highly personalized interactions, Deliver better customer service for the best customer experience, Improve your products and optimize your operating systems, Use AI and IoT to predict the future direction of markets. Also you’ll discover the three principles for building a successful data strategy and the five sources of data-driven power.
Data Center Handbook : Plan, Design, Build, and Operations of a Smart Data Center ; 2nd ed.
Explains the fundamentals, advanced technologies, and best practices used in planning, designing, building and operating a mission-critical, energy-efficient, sustainable data center. This handbook, in its second edition, covers anatomy, ecosystem and taxonomy of data centers that enable the Internet of Things and artificial intelligent ecosystems and encompass the following: Data center overview and strategic planning Data center technologies Data center design and construction Data center operations technologies
Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied to any business or industry / Written by thought-leader Jenna Tiffany, who has been has been recognized as one of the top 100 female marketers to follow worldwide by Search Engine Journal / Identifies the most common pitfalls in everyday marketing practice and provides tools to pre-emptively avoid them / Supports key concepts with practical tasks for the reader to complete, to cement their understanding of the tasks discussed
Business continuity management : A practical guide to organizational resilience and ISO 22301
Business continuity management and resilience are critical to maintaining a healthy business, but many organizations either do nothing (leaving themselves exposed to disruption), take short cuts (leaving major gaps) or fail to properly engage senior stakeholders. This book is a straightforward guide to delivering an effective business continuity capability, including practical solutions built from the author's personal experience managing hundreds of projects in a variety of business settings.
Building the Agile Business through Digital Transformation
Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.
Becoming a world-class university : The case of King Abdulaziz University
This book written by international experts in the field of educational innovation is a guide for universities to become world-class universities. It contributes to the current international intellectual debate on the future of higher education. It also tells the story of King Abdulaziz University in Jeddah (Saudi Arabia) and its effort to become a world-class university. The book discusses excellence in different aspects such as education, research, community services, strategic planning, knowledge economy and international cooperation.
AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
Aesthetic Intelligence : How to boost it and use it in business and beyond
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.
Advanced introduction to marketing strategy
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
