Advanced introduction to marketing strategy
المؤلف
George S. Day
سنة النشر
2022
الناشر
Edward Elgar Publishing
لغة الملف
انكليزي
نوع الوثيقة
Book
الموضوع الرئيسي / الكلية
Business Administration
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
الكلمات المفتاحية: Business / Marketing / Marketing Management / Strategic planning / Branding
