الصفحة 1
الصفحة 1
Non-Fungible Tokens (NFTs) : Examining the impact on consumers and marketing strategies
Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.
New perspectives in critical data studies: the ambivalences of data power
Examines the ambivalences of data power. Firstly, the ambivalences between global infrastructures and local invisibilities challenge the grand narrative of the ephemeral nature of a global data infrastructure. They make visible local working and living conditions, and the resources and arrangements required to operate and run them. Secondly, the book examines ambivalences between the state and data justice. It considers data justice in relation to state surveillance and data capitalism, and reflects on the ambivalences between an “entrepreneurial state” and a “welfare state”. Thirdly, the authors discuss ambivalences of everyday practices and collective action, in which civil society groups, communities, and movements try to position the interests of people against the “big players” in the tech industry.
Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
Minimal English for a Global World : Improved Communication Using Fewer Words
This book introduces a new tool for improving communication and promoting clearer thinking in a world where the use of Global English can create numerous comprehension and communication issues. Based on research findings from cross-linguistic semantics, it contains essays and studies by leading experts exploring the value and application of ‘Minimal English’ in various fields, including ethics, health, human rights discourse, education and international relations.
Investment valuation and asset pricing : Models and methods
Offers an overview of original works on foundational asset pricing studies that follows their historical publication chronologically throughout the text. Each chapter stays close to the original works of these major authors, including quotations, examples, graphical exhibits, and empirical results. Additionally, it includes statistical concepts and methods as applied to finance. These statistical materials are crucial to learning asset pricing, which often applies statistical tests to evaluate different asset pricing models.
Investigating Spoken English : A Practical Guide to Phonetics and Phonology Using Praat
Combining coverage of the key concepts and tools within phonetics and phonology with a systematic introduction to Praat, this textbook provides a lively and engaging 'way in' to the discipline. The author first covers the fundamentals of the articulatory and acoustic aspects of speech and introduces Praat as the main tool for examining and visualising speech. Next, the unit of analysis is gradually expanded (from syllables to words to turns and dialogues) and excerpts of real dialogues exemplify the core concepts for discovering how speech works.
Integrating Science and Politics for Public Health
This volume is a welcome and timely contribution to our understanding of public health policy making as an essentially political endeavour. A sophisticated mix of theoretical, conceptual and empirical analysis serves as a guide to the challenges inherent in making public policy that accounts for and improves population health.
Integrated Marketing Communications : A Global Brand-Driven Approach
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications.
Green human resource management research : Issues, trends, and challenges
This book, engaging SDGs 4 and 8, among others, examines green HRM from a variety of perspectives. Divided into three sections, it explores the process of human resource acquisition, the connection between green HRM practice and employee behavior, and international perspectives of green HRM.
Governing the Sustainable Development Goals : Quantification in Global Public Policy
This book conceptualises the Sustainable Development Goals as epistemic infrastructures that connect numbers, networks and governing paradigms.The book approaches quantification not merely as a tool for governing, but rather as a broader epistemic system through which global public policy is produced. This book focuses on the role of international organisations in shaping and implementing the 2030 Agenda and demonstrates how the SDGs have transformed and accelerated trends in quantification.
Financial statements : Analysis, reporting and valuation
Through a mixture of concepts and examples, the second edition of this book demystifies the variety of elements of financial accounting and uncovers the need-to-know information for certification in this field. This book covers the two aspects of financial statement analysis, namely quantitative and non-quantitative analysis. Unique to the second edition, the book will also cover Non-GAA- metrics and valuation accounting.
Fashion marketing in emerging economies Vol. II : South American, Asian and African perspectives
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved.
Fashion marketing in emerging economies ; Vol.1 : Brand, consumer and sustainability perspectives
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.
English Literacy Instruction for Chinese Speakers
Written with an emphasis on instruction, policy, practice, and assessment, this book focuses on English literacy at the pre-primary/primary, secondary, and university level, and discusses literacy policies in the region.
Energy Poverty, Practice, and Policy
New book is theoretically innovative, bringing much-needed insights on poverty and vulnerability into the study of Social Practices. It offers in-depth analysis of how “invisible energy policies” operate in the real world, revealing the important intersections between welfare policies and energy in everyday life. Amid the cost of living crisis, and the ever-more contested politics of social security.
Encounters and Practices of Petty Trade in Northern Europe, 1820–1960 : Forgotten Livelihoods
Uncovers one important, yet forgotten, form of itinerant livelihoods, namely petty trade, more specifically how it was practiced in Northern Europe during the period 1820–1960. It investigates how traders and customers interacted in different spaces and approaches ambulatory trade as an arena of encounters by looking at everyday social practices. Petty traders often belonged to subjugated social groups, like ethnic minorities and migrants, whereas their customers belonged to the resident population. How were these mobile traders perceived and described? What goods did they peddle? How did these commodities enable and shape trading encounters? What kind of narratives can be found, and whose? These questions pertaining to daily practices on a grass-root level have not been addressed in previous research.
Educational Theory in the 21st Century : Science, Technology, Society and Education
This book reviews the effects of the twenty-first century scientific-technological and social developments on the educational theory. The first part handles the subject, focusing on technology and educational philosophy. In the second part, the implications of new human and social conceptions towards the education paradigms are examined. In the chapters of the last part of the book, more practical dimensions of education are discussed. Transforming school designs, school management, learning-teaching approaches and teacher competencies are discussed in the context of broader social, cultural and technological changes.
Education Policies in the 21st Century : Comparative Perspectives
Explores the agenda of education policies in the 21st century. In the first part of the book, education is handled from a historical and political framework, and the effects of the change of states and policies on education are examined. In the second part, the effects of changes in the economy on education policies and economies’ demands from educational institutions are examined. In the last section, current policies in the international education sector, which is growing day by day as a result of increasing globalization and internationalization, are examined and future trends are tried to be revealed. In articles written by academics from different universities all over the world, the topics are presented in a comparative perspective.
Dumbing Down : The Crisis of Quality and Equity in a Once-Great School System—and How to Reverse the Trend
This book examines the challenges and issues caused by a move to a marketized education system in Sweden. Observing the introduction of the school voucher system and a postmodern social constructivist view of knowledge, the move away from objective knowledge is identified as the core reason for Sweden’s current education crisis. The impact of declining education standards on the labor market is also discussed.
Disfluency and Proficiency in Second Language Speech Production
This book explores the concept of disfluency in speech production, particularly as it occurs in the context of second language acquisition. Drawing on examples from learner speech at three levels (beginner, intermediate and advanced), the author argues that acquiring target language norms for performing disfluency is essential to an individual being recognized as fluent in a language by fellow-speakers. Starting with a survey of the psycholinguistic research in this area, he then applies a sociolinguistic lens to examine how a learner's social and educational background impacts the types of disfluencies in their speech.
