الصفحة 1
الصفحة 1
Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and they present an intuitively appealing prologue to the Channel Myths that are developed rigorously in later Chapters. In Chapters 3, 4, and 10 they extend the literature by ascertaining the relationship between the manufacturer-optimal wholesale-price strategy and channel breadth. Specific analyses include multiple, non-competing retailers, multiple states-of-nature, and multiple, competing retailers. In Chapters 5-7 the authors determine the profitability of various wholesale-price strategies; this analysis culminates in Chapters 8 and 9 with the determination of the (very limited) conditions under which channel coordination can be optimal for the manufacturer. In Chapter 11 they prove that existing methods of measuring the effect of a change in the degree of inter-retailer substitutability are totally misleading. They then develop an original, theoretical basis for measuring the impact of a change in the degree of inter-retailer substitutability that yields insightful, intuitively appealing results. In Chapter 12 the authors set forth an agenda for future research based on a meta-model that embraces all existing models in the literature. They also issue an appeal for creation of a "Unifying Theory of Distribution Channels" that will enable researchers to work independently and yet to contribute toward the common goal of deepening the marketing science professions’ understanding of distribution channels.
Insulin resistance
Insulin is a peptide hormone secreted by the B cells of the pancreatic islets of Langerhans and maintains normal blood glucose levels by facilitating cellular glucose uptake, regulating carbohydrate, lipid and protein metabolism and promoting cell division and growth through its mutagenic effects.
High resolution morphodynamics and sedimentary evolution of estuaries
This book focuses on the use of high-resolution geophysical techniques, field observations and modeling to investigate the morphodynamics of estuaries on both glaciated and non-glaciated coasts and on different time scales. Papers in this book offer a new approach to nearshore and estuary studies, with an emphasis on multidisciplinary techniques and data integration. Results of these studies have important implications for estuary resource management and shoreline stability. This book will be of interest to sedimentologists, coastal and Quaternary geologists, environmental scientists, and coastal managers.
Hebbian Learning and Negative Feedback Networks
This book is the outcome of a decade’s research into a speci?c architecture and associated learning mechanism for an arti?cial neural network: the - chitecture involves negative feedback and the learning mechanism is simple Hebbian learning. The research began with my own thesis at the University of Strathclyde, Scotland, under Professor Douglas McGregor which culminated with me being awarded a PhD in 1995 [52], the title of which was “Negative Feedback as an Organising Principle for Arti?cial Neural Networks”. Naturally enough, having established this theme, when I began to sup- vise PhD students of my own, we continued to develop this concept and this book owes much to the research and theses of these students at the Applied Computational Intelligence Research Unit in the University of Paisley . All of Chapters 3 to 8 deal with single stream arti?cial neural networks.
Financial statement analysis : A practitioner's guide
This fully revised and up-to-date 5th Edition offers fresh information that will help you to evaluate financial statements in today's volatile markets and uncertain economy. The declining connection between GAAP earnings and stock prices has introduced a need to discriminate between instructive and misleading non-GAAP alternatives. This book integrates the alternatives and provides guidance on understanding the extent to which non-GAAP reports, particularly from US companies, may be biased.
Dictionary of Pharmaceutical Medicine
Defines various terms typically used in pharmaceutical medicine. A new, 4th edition includes adaptations of the text to the steadily increasing regulatory requirements, particularly in the area of genetics/gene therapy, product quality (e.g., protection against falsified medicines) and of product safety (pharmacovigilance). Further evolving areas that are covered by the 4th edition are typical “grey zones” (health effects often borderline to medicinal products) such as cosmetics and dietary supplements where misleading information is prohibited on one hand but where any health claims need formal authorisation on the other.
Layce (Image data poisoning) = لايس (تسميم بيانات الصور )
The ongoing growth of image generative artificial intelligence models was paved with existing drawings and art pieces by great artists both past and present, and while generative models are very useful and helpful, there is the issue of the origin of the datasets trained on, and the morality of usage regarding copyrights and artistic identity. A novel line of defense that helps artists and visual content creators actively protect their pieces emerged, dubbed Data Poisoning and it works by misleading Artificial Intelligence models that attempt to use a Poisoned Image for training, or as a reference, as the Poisoned Image will appear to the human eye identical to the original art piece, while the Artificial Intelligence model will be seeing a remarkably different image, causing generative models to generate false positive results when given a prompt poisoned by the author or when trained on data poisoned by the original owner. This study aims to study image data poisoning methods and technologies, and build an application containing multiple image models, and poisoning models as well, accompanied by a Community for artists to share art and interact with each other.
Cable stayed bridges, Second ed.
The cable stayed bridge is an elegant, economical and efficient structure. Virtually unknown 40 years ago, these bridges have become increasingly important as their properties have been more fully understood. They have recently proved to be highly cost-effective for short to medium spans. The second edition of this extremely popular book has been updated and enhanced to cover the rapid technological progress in this field. Exceptionally well illustrated, the book examines all aspects of the design of cable stayed bridges.
A Seat on the Aisle, Please! : The Essential Guide to Urinary Tract Problems in Women
In this concise, clearly written, and sympathetic new book, Elizabeth Kavaler suggests that a new approach to UT disorders is long overdue. One of the surprisingly small number of female urologists practicing in the U.S., Dr. Kavaler explains what these diseases are and what patients can do to get themselves diagnosed and treated properly. But more than that, she extends an expert, sympathetic, and skilled hand to those who’ve been distressed, isolated, and embarrassed for too long.
A History of Male Psychological Disorders in Britain, 1945–1980
Explores the under-researched history of male mental illness from the mid-twentieth century. It argues that statistics suggesting women have been more vulnerable to depression and anxiety are misleading since they underplay a host of alternative presentations of 'distress' more common in men.
A Course in Credibility Theory and its Applications
It covers the subject of Credibility Theory extensively and includes most aspects of this topic from the simplest case to the most general dynamic model. The first four chapters contain plenty of material The book therefore treats explicitly the tasks which the actuary encounters in his daily work such as estimation of loss ratios, claim frequencies and claim sizes. The models are worked out in detail (including the estimation of structural parameters) so that they can immediately be applied in practice. Most exercises are based on real insurance data and real situations from practice and many of them have the characteristics of a case study. The extension to practical problems arising from the general area of finance is often quite straightforward. This book deserves a place on the bookshelf of every actuary and mathematician who works, teaches or does research in the area of insurance and finance.for a first course on Credibility.
