الصفحة 6
الصفحة 6
MKTG13 : Principles of marketing
Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you ll know where you need to focus your efforts.
Mitochondria and the Heart
The function of the heart is highly dependent on oxidative energy that is generated in mitochondria. Defects in mitochondrial structure and function can be found in association with cardiovascular diseases. Mitochondria and the Heart discusses the role that mitochondria plays in cardiovascular disease, including biogenesis and function of cardiac mitochondria during normal growth, development and aging. In addition, nonbioenergetic, biogenesis and degradation pathways are explored. Understanding these pathways and the effects that mitochondrial defects have in cardiac pathology is extremely important in establishing the diagnosis and treatment of mitochondrial-based cardiac diseases.
Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
Minimally Invasive Tumor Therapies
In the age of the World Wide Web, informed patients continue to surprise oncologists with detailed questions about popular tumor therapies. Although minimally invasive tumor therapies (MITT) have become daily clinical practice for palliative treatment of liver tumors, the acceptance of these palliative modalities still varies enormously. In addition, promising results have been published for in situ ablation of lung metastases, bone tumors, and renal cell carcinoma. This book gives an up-to-date overview of the popular techniques and clinical results of MITT, with a clarification of the actual indications including the size, tumor entities, and clinical benefits. Moreover, the book focuses on the prospectives and limitations of imaging methods - ultrasound, computed tomography, and magnetic resonance imaging - used for MITT.
Minimally invasive dental implant surgery
Presents a new clinical text and atlas focused on cutting edge and rapidly developing, minimally invasive treatment modalities and their applications to implant dentistry. Centered on progress in imaging, instrumentation, biomaterials and techniques, this book discusses both the “how to” as well as the “why” behind the concept of minimally invasive applications in implant surgery.
Mild Stress and Healthy Aging : Applying hormesis in aging research and interventions
Stress is a double edged sword. Whereas chronic stress has well known harmful effects, recent research shows that intermittent exposure of cells and organisms to mild stress can improve various biological parameters, including severe stress tolerance, health span and longevity. Mild stress-induced hormesis is potentially a powerful tool in gerontological research and interventions. This book brings together some of the world leaders in this area of research who present a critical analysis of the ongoing research with respect to the effects and mechanisms of action of various types of mild stress, such as irradiation, heat, physical exercise, hypergravity, pro-oxidants and nutritional components, on a variety of biological systems ranging from fruitflies to human cells and bodies. Their separate chapters and a final collective chapter open up a whole new world of possibilities for future research in aging, successful aging, and health span extension.
Migration and Pandemics : Spaces of Solidarity and Spaces of Exception
This book discusses the socio-political context of the COVID-19 crisis and questions the management of the pandemic emergency with special reference to how this affected the governance of migration and asylum. The book offers critical insights on the impact of the pandemic on migrant workers in different world regions including North America, Europe and Asia.
Microscopy of Semiconducting Materials 2007 ; Proceedings of the 15th Conference, 2-5 April 2007, Cambridge, UK
The conference focused upon the most recent advances in the study of the structural and electronic properties of semiconducting materials by the application of transmission and scanning electron microscopy, scanning probe microscopy and X-ray-based methods. Conference sessions concentrated on key topics including state-of-the-art studies in high resolution imaging and analytical electron microscopy, advanced scanning probe microscopy, scanning electron microscopy and focused ion beam applications, novel epitaxial layer phenomena, the properties of quantum nanostructures, III-nitride developments, GeSi/Si for advanced devices, metal-semiconductor contacts and silicides and the important effects of critical device processing treatments.
Microinvasive Dentistry : Clinical Strategies and Tools
A comprehensive guide to techniques, technologies and tools used in microinvasive dentistry. Divided into four sections, the text begins with an overview of caries and its prevention. The following sections provide in depth discussion on diagnosis through various imaging devices, then different treatment options and technologies. The final section covers future developments including enamel regeneration and photobiomodulation.
Microfinance, EU structural funds and capacity building for managing authorities : A comparative analysis of European convergence regions
Presents a study of capacity building and structural funds in public managing authorities for the microcredit sector. It presents two surveys to highlight the strengths and weaknesses of the managing authorities' capacity building. The first survey investigates the authorities' need for and interests in capacity building activities, assessing the areas in which capacity building support is needed, and explores the different types of support offered. The second survey analyses the results of the microcredit and microfinance programming activity, investigating its target groups and other operational features. It examines the key monitoring and reporting issues involved in this activity, before analysing the regulatory framework of the microcredit and microfinance sector.
Microfinance Investment Funds : leveraging private capital for economic growth and poverty reduction
The surge in new investment funds - nearly 60 funds at last count - is an exciting sign that microfinance is attracting mainstream financial markets. Foreign investors bridge a crucial gap for MFIs and greenfield banks not yet able to attract deposits, debt or equity from local sources. Recognizing the ultimate goal of building those local financial markets that serve the poor, some foreign investors and funds are facilitating local intermediation with incentives like guarantees for local banks to lend to MFIs in local currency. Such contributions to local market building, combined with strengthening governance, increasing transparency and rigor make the new funds potentially very positive forces in microfinance.
Micro- and opto-electronic materials and Structures : Physics, mechanics, design, reliability, packaging ; Vol. I : Materials physics - materials mechanics ; Vol. II : Physical design - reliability and packaging
Micro- and Opto-Electronic Materials and Structures: Physics, Mechanics, Design, Reliability, Packaging is the first comprehensive reference to collect and present the most, up-to-date, in-depth, practical and easy-to-use information on the physics, mechanics, reliability and packaging of micro- and opto-electronic materials, assemblies, structures and systems. The chapters in these two volumes contain summaries of the state-of-the-art and present new information on recently developed important methods or devices. Furthermore, practical recommendations are offered on how to successfully apply current knowledge and recently developed technology to design, manufacture and operate viable, reliable and cost-effective electronic components or photonic devices. The emphasis is on the science and engineering of electronic and photonic packaging, on physical design problems, challenges and solutions.
Mezzi di contrasto in ecografia : Applicazioni addominali = Contrast media in ultrasound : Abdominal applications
Lopera presenta unanalisi completa delle applicazioni dei mezzi di contrasto ecografici a livello addominale. La parte introduttiva di natura tecnica presenta la classificazione generale e le proprietà fisiche dei mezzi di contrasto ecografici, nonché una dettagliata classificazione delle tecniche ecografiche contrasto-specifiche; segue una parte speciale che descrive le applicazioni delle microbolle a livello del fegato, della milza e del rene. Vengono quindi presentate le applicazioni speciali e innovative dei mezzi di contrasto ecografici nellambito dei traumi delladdome, della patologia del pancreas, della parete intestinale e dei vasi addominali, e della valutazione del reflusso vescico-ureterale. Infine, viene proposta unanalisi economica relativa allapplicazione dei mezzi di contrasto ecografici nella caratterizzazione delle lesioni focali epatiche. Il libro è principalmente rivolto ai medici impegnati nellattività ecografica quotidiana, particolarmente in ambito internistico, che desiderano ampliare le proprie competenze nel settore dellecografia con mezzo di contrasto
Methods of Cancer Diagnosis, Therapy and Prognosis : Breast Carcinoma
Focusing on Breast Carcinoma, this first volume in the series Methods of Cancer Diagnosis, Therapy and Prognosis brings together 56 leading scientists from around the world to deliver a comprehensive treatise on all aspects of breast cancer, including diagnosis, treatments and prognosis.
Methods in consumer research ; Vol 1 : New approaches to classic methods
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, Including coverage of both focus groups and social media, While also focusing on liking, A fundamental principle of consumer science, Consumer segmentation, And the influence of extrinsic product characteristics, Such as packaging and presentation on consumer liking.
Metastasis of Breast Cancer
The book has covered a broad range of topics in the metastasis of breast cancer, from genetics, biology to clinical management. Main topics include genetic control, biology, growth factors, cell adhesion, cell motility and invasion, natures of bone metastasis, sentinel node therapies, hormonal links, new biomarkers and detection of micrometastasis, and diagnosis The book also covers the current treatment options including surgical management, chemotherapy and hormonal therapies.
Metal Matrix Composites
Metal matrix composites (MMCs) have become real engineering materials. MMCs have gone from "niche" materials to several high performance applications in aerospace, electronic packaging, automotive, and recreational products. This text focuses on the synergistic relationships among processing, microstructure, and properties of metal matrix composites. An introductory chapter is followed by a chapter each on reinforcements and common matrix materials. A chapter on the very important topic of processing of MMC is then presented. This is followed by a chapter on interfaces in MMCs, their characterization and techniques to obtain interfacial properties. Next there are chapters on monotonic mechanical and physical properties; followed by cyclic fatigue, creep, and wear resistance. We conclude with a chapter on applications of MMCs. The book is well-suited for upper level undergraduate students, graduate students, and as general source of reference on the subject for the professionals in the field.
Messages security application
The rapid development of communication technology, is bringing many technological conveniences with it and simplifying our lives. On the other hand, it has disadvantages such as hiding the information that is continuously roaming through various communication media resources between senders and receivers and avoid sharing them with third parties. Eliminating these disadvantages via specific security methods and algorithms is related to the discipline called cryptography, which includes information security. Encryption is the process of turning a plaintext to jargon or the method of changing a confidential file to jargon in order to prevent unauthorized persons from gaining access to confidential message. A Message is the transfer of information from the sender to the receiver through a particular medium. Encryption is the most effective process for achieving data security.
Men's Experiences of Violence in Intimate Relationships
This book draws on a broad study on violence against men, from both male and female partners in Norway, to contribute to the research on intimate partner violence. It identifies similarities in men's experiences and backgrounds, including in their perceptions of their own victimisation.
Memory B-cells : Methods and protocols
Details in methods to assess memory B cell formation and function in mice and humans. Chapters guide readers through tetramer-based methods to assess antigen-specific memory B cell dynamics in humans and mice in different vaccine, next-generation deep-sequencing, single-cell techniques to assess epigenomic, VDJ landscapes, lymph node aspirates from humans, advanced imaging, murine models to determine memory B cells formation, and bioinformatic techniques and in silico modelling of memory b cell formation. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and key tips on troubleshooting and avoiding known pitfalls.
