الصفحة 33
الصفحة 33
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Advanced Microsystems for Automotive Applications 2005 ; 1st ed.

The book accompanying the event has demonstrated to be an efficient instrument for the diffusion of new concepts and technology results. The present volume including the papers of the AMAA 2005 gives an overview on the state-of-the-art and outlines imminent and mid-term R&D perspectives. The 2005 publication reflects – as in the past – the current state of discussions within industry. More than the previous publications, the AMAA 2005 "goes back" to the technological requirements and indispensable developments for fulfilling the market needs. The large part of contributions dealing with sensors as well as "sensor technologies and data fusion" is exemplary for this tendency.

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Advanced introduction to marketing strategy

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

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Advanced Intelligent Paradigms in Computer Games

This book presents a sample of the most recent research concerning the application of computational intelligence techniques and internet technology in computer games. The contents include: - COMMONS GAME in intelligent environment - Adaptive generation of dilemma-based interactive narratives - Computational intelligence in racing games - Evolutionary algorithms for board game players with domain knowledge - The ChessBrain project - Electronic market games - EVE’s entropy - Capturing player enjoyment in computer games This book is directed to researchers, practicing engineers/scientists and students.

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Advanced data mining and applications ; Vol. 3584 ; 1st International Conference, ADMA 2005, Wuhan, China, July 22-24, 2005, Proceedings

This book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ADMA 2005, held in Wuhan, China in July 2005. The 25 revised full papers and 75 revised short papers presented were carefully peer-reviewed and The papers are organized in topical sections on association rules, classification, clustering, novel algorithms, text mining, multimedia mining, sequential data mining and time series mining, web mining, biomedical mining, advanced applications, security and privacy issues, spatial data mining, and streaming data mining.

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Adaptive Information Systems and Modelling in Economics and Management Science

Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry evolution or the role of expectation formulation in financial markets thus necessitates novel methods of data analysis and modelling. This title covers statistical models of heterogeneity, artificial consumer markets, models of adaptive expectation formulation in financial markets and agent-based models of industry evolution, product diversification and energy markets. The joint findings are presented in a manner that is interesting both for readers with a background in economics/management and mathematics and statistics and also for non-expert readers because it allows them to grasp the ideas of modern management science. This book thus provides a unique integrated toolbox for building realistic agent-based models of learning and adaption in a variety of settings based on sound data analysis.

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Adaptive Bidding in Single-Sided Auctions under Uncertainty : An Agent-based Approach in Market Engineering

In the last years electronic markets, especially online auctions, have become very popular and received more and more attention in both, business (B2B) as well as in public practice (B2C and C2C). Science, however, is still far from having studied all phenomena and effects which can be observed on electronic markets. This book shows that and how software agents can be used to simulate bidding behaviour in electronic auctions. The main emphasis of this book is to apply computational economics to market theory. It summarizes the most common and up-to-date agent-based simulation methods and tools and develops the simulation software AMASE. On basis of the introduced methods a model is established to simulate bidding behaviour under uncertainty.

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Adapting dermal fillers in clinical practice

There have been many different brands of dermal fillers approved for use for soft tissue augmentation in the US market alone, comprising four different types of temporary fillers and one permanent type, with several other brands and types also available elsewhere in the world. Against such a potentially bewildering variety and range of choices, this new text offers a scientific and an anatomic rationale for why a particular filler should be selected as optimal for each individual location and indication and how it should best be used in treatments. International experts share their clinical knowledge and expertise to guide all levels of aesthetic practitioners toward the best results for each individual patient.

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Active labor market policies in Europe : performance and perspectives

Measures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance - are widely used in European countries to combat unemployment.

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Accounting, Cash Flow and Value Relevance

Investigates the value relevance of the operating cash flow as reported under the International Financial Reporting Standards (IAS/IFRS) for the largest European listed companies and US listed companies in the past recent years. Using the model based on the valuation theory developed by Ohlson, which measures the market value of equity as a function of accounting variables, the author concludes that operating cash flow represents a significant variable in determining the value relevance of the largest European and US listed companies. These findings provide siginificant implications for standard setters and support the continued requirements for disclosure of cash flow information under IAS 7.

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Accounting for social and environmental sustainability : A multi-capital approach

Offers an in‑depth examination of multi‑capital accounting, which has already been integrated within the corporate sustainability reporting directive and will follow on from sustainability reporting. the LIFTS model (limits and foundations towards sustainability accounting model) used in this book combines various scientific and practical contributions to develop budgets for environmental impacts and social obligations on an organisational scale. it proposes an accounting mechanism that enables an organization to manage each of its budgets and measure variances between forecast and actual. it provides an introduction to the principles of this model and its conditions of application and describes its implementation in numerous companies.

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Accounting and Financial System Reform in a Transition Economy: A Case Study of Russia

Much has been written about the economic and political problems of countries that are in the process of changing from centrally planned systems to market systems. Most studies have focused on the economic, legal, political and sociological problems these economies have had to face during the transition period. However, not much has been written about the dramatic changes that have to be made to the accounting and financial system of a transition economy. This book was written to help fill that gap. Using Russia as a case study the authors examined all the major aspects of accounting reform, starting with problems of implementation. They also examined the current state of auditing in Russia. They also devote chapters to corporate governance issues, the Russian tax system and the problems Russian enterprises face when they try to attract foreign direct investment.

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Accounting and auditing small and medium-sized practices : Transformative capabilities in a rapidly changing society

Addresses recent trends, developments, and future of accounting and auditing of small and medium-sized practices (AASMPs) in the public and private sectors.the book has three main objectives: firstly, to provide an analysis of how different societal trends, including digitalization, impact AASMPs and what role education and training play in proactive adaptation to those trends; secondly, to outline major scenarios for global AASMP development by 2035; and thirdly, to offer a conceptual framework for better understanding of AASMPs' dynamic and transformative capabilities that are necessary to create sustained competitive advantage in a rapidly changing society. beyond presenting a conceptual framework, this book also offers a discussion of future scenarios for AASMPs' development and their role in the global economic development.

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Account management strategies in B2B sales : Generating customer value and building sustainable business relationships - methodology, processes, tools

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.

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Acceptance and Usage of Technology through the Digital User Experience

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.

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Accelerated GWT : Building Enterprise Google Web Toolkit Applications

Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information embedded into a web page. Its emergence has made it possible to create web applications that closely resemble their desktop–based brethren. With this exciting new ability came several challenges; not only did developers have to learn JavaScript, but they were also forced to use inefficient development processes, not to mention deal with cross–platform and browser difficulties. But with the release of Google Web Toolkit (GWT), Java developers are able to continue using their favorite language to write powerful Ajax applications while using not only the Java language, but also the very same development tools they're already using on a daily basis!

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Absolute Essentials of Business Ethics

Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze ethical and unethical behaviors of firms through numerous real -life examples including Patagonia, Costco, LVMH, Bill Gates, Muhummad Yunus, Enron, WorldCom, Samsung, Purdue Pharma, Vale Mining and the COVID-19 crisis.

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Absolute Essentials of Business Behavioural Ethics

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour.This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management).

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A Twenty-First Century Guide to Aldersonian Marketing Thought

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, and commentaries on the perceived current relevance of Aldersonian marketing thought. … this book is an excellent vehicle for educating people on a guru, influencer, theoretician, practitioner and leader in the development of marketing theory. … this is a valuable resource for anyone desiring to know about marketing theory and to understand the genesis of a number of concepts currently found in today’s marketing textbooks.

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A Trading Desk View of Market Quality

"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, measured, monitored, and improved? What is the evidence about the current state of our markets? How effective have recent innovations been? How can we better meet investor needs? These are some of the questions that we address in this book, along with a broad range of issues concerning equity market structure, regulation, and the quest for best execution. Throughout, particular attention is given to the perspective of front line participants on the buy-side and sell-side trading desks.

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