Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
اقرأ المزيدPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
اقرأ المزيدThe book presents important tools and techniques for treating problems in m- ern multivariate statistics in a systematic ...
اقرأ المزيدCovers the major topics in ring and module theory and includes both fundamental classical results and more developments. ...
اقرأ المزيدThe present textbook contains the recordsof a two–semester course on que- ing theory, including an introduction to matrix–analytic ...
اقرأ المزيدMost known examples of Lie superalgebras with a related automorphic form such as the Fake Monster Lie algebra whose reflection ...
اقرأ المزيدOur book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
اقرأ المزيدThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
اقرأ المزيدThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
اقرأ المزيدThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
اقرأ المزيدMany group theorists all over the world have been trying in the last twenty-five years to extend and adapt the magnificent ...
اقرأ المزيدThe objectives of the ICCVG are: presentation of current research topics and d- cussions leading to the integration of the ...
اقرأ المزيدProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
اقرأ المزيدCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
اقرأ المزيدThe book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
اقرأ المزيد3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...
اقرأ المزيدIn order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...
اقرأ المزيدIn order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...
اقرأ المزيدChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
اقرأ المزيدProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
اقرأ المزيد