International Brand Management of Chinese Companies
This book is a must read for all those interested in building successful global brands and for all those interested in China ...
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International Luxury Brand Strategy / Pierre Xiao Lu
Gives an overview of how a luxury brand is created through the understanding and application of economic rules and through ...
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Launching & Building a Brand For Dummies / Amy Will
In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...
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Machine Learning in Computer Vision
The goal of this book is to address the use of several important machine learning techniques into computer vision applications. ...
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Managing Corporate Brands
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...
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Mathematics and Mechanics of Granular Materials
Granular or particulate materials arise in almost every aspect of our lives, including many familiar materials such as tea, ...
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Mirror Geometry of Lie Algebras, Lie Groups and Homogeneous Spaces
As K. Nomizu has justly noted [K. Nomizu, 56], Differential Geometry ever will be initiating newer and newer aspects of the ...
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Multi-scale Modelling for Structures and Composites
Numerous applications of rod structures in civil engineering, aircraft and spacecraft confirm the importance of the topic. ...
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Nearrings and Nearfields
This present volume is the Proceedings of the 18th International Conference on Nearrings and Nearfields held at the Helmut-Schmidt-Universitat, ...
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Nonlinear Ill-posed Problems of Monotone Type
This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...
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Nonlinear Ill-posed Problems of Monotone Type
This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
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Positive Operators
this monograph presents a comprehensive study of positive operators between Riesz spaces and Banach lattices. Since the first ...
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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
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Storytelling
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni
Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
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The Heart of Cohomology
Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...
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The Heart of Cohomology
Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...
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The Role of Mathematics in Physical Sciences
Even though mathematics and physics have been related for centuries and this relation appears to be unproblematic, there ...
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