The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
اقرأ المزيدThe Sun Gate Hotel & Resort Marketing Plan محمد قصي بشر الحافي ؛ إشراف د. جهاد يعقوب
The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...
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The Theory of the Moiré Phenomenon
Since The Theory of the Moiré Phenomenon was published it became the main reference book in its field. It provided for the ...
اقرأ المزيدThe impact of nation branding on FDI and Tourism industry In Syria محمد خليفتي ؛ حذيفة عبد الرحمن ؛ إشراف د. سامر عباس
This research is concerned with the impact of the nation branding, so the nation branding Was presented as a process of creating ...
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Theory of Complex Homogeneous Bounded Domains
This book is the first to systematically explore the classification and function theory of complex homogeneous bounded domains. ...
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Topological Fixed Point Theory of Multivalued Mappings
This book is an attempt to give a systematic presentation of results and me- ods which concern the ?xed point theory of multivalued ...
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Walsh Equiconvergence of Complex Interpolating Polynomials
A collection of the various old and new results, centered around the following simple observation of J L Walsh. This book ...
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