This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
اقرأ المزيدMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...
اقرأ المزيدCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
اقرأ المزيدThese issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
اقرأ المزيدJanine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
اقرأ المزيدCovers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
اقرأ المزيدThe purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
اقرأ المزيدData Mining and Knowledge Discovery Handbook organizes all major concepts, theories, methodologies, trends, challenges and ...
اقرأ المزيدDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
اقرأ المزيدDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
اقرأ المزيدDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
اقرأ المزيدThe benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process ...
اقرأ المزيدIl libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...
اقرأ المزيدIt is the dental office administrator’s essential companion to all aspects of reception work and supervisory practice management ...
اقرأ المزيدThe book brings in diverse perspectives on ubiquitous information environments, from computer-supported collaborative work, ...
اقرأ المزيدThe integration of analytic models into information systems provides the basis for developing intelligent decision support ...
اقرأ المزيدAnalyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...
اقرأ المزيدInvestigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at ...
اقرأ المزيدNew information technologies are being applied swiftly to all levels of government service: local, county, regional and even ...
اقرأ المزيدyou’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...
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