Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
اقرأ المزيدCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
اقرأ المزيدIn his book, Jan Brinckmann develops a comprehensive competence concept for new technology-based firms. It is grounded in ...
اقرأ المزيدIn her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
اقرأ المزيدComputer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
اقرأ المزيدThis handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
اقرأ المزيدA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
اقرأ المزيدCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
اقرأ المزيدConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
اقرأ المزيدHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
اقرأ المزيدIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
اقرأ المزيدThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
اقرأ المزيدProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
اقرأ المزيدContent Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
اقرأ المزيدCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
اقرأ المزيدCSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
اقرأ المزيدThis book analyzes the economic principles of modern corporate taxation. First of all, it analyzes not only the effects of ...
اقرأ المزيدProvides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...
اقرأ المزيدThe book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
اقرأ المزيدCreating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
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