Essays on congruence theory in marketing : Special focus on digital products and webstores / Robér Rollin
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
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Estimation of Willingness-to-Pay
To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern ...
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Ethics for People Who Work in Tech / Marc Steen
This book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...
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Evolving Toolbox for Complex Project Management / Alex Gorod, Leonie Hallo, Vernon Ireland, Indra Gunawan
Enhances learning about complex project management principles and practices through the introduction and discussion of a ...
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Experience-Based Communication
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
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Experimental Business Research
Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy ...
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Experimental Business Research
the book presented at the conference and a few others that were solicited especially for this volume contain original research ...
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Extending Educational Change
This set of four volumes on Educational Change brings together evidence and insights on educational change issues from leading ...
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Eye Tracking Methodology: Theory and Practice
Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
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Eye Tracking Methodology: Theory and Practice
Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
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Finance for Engineers : Evaluation and Funding of Capital Projects
Finance for Engineers: Evaluation and Funding of Capital Projects provides a framework for engineers and scientists to undertake ...
اقرأ المزيدFinancial Economics and Econometrics / Nikiforos T. Laopodis
Covers financial data and univariate models; asset returns; interest rates, yields and spreads; volatility and correlation; ...
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Financial Management and Accounting in the Public Sector / Gary Bandy
Public sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...
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Forest Restoration in Landscapes
This book integrates the restoration of forest functions into landscape conservation plans. and this book represents the ...
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Formal Modelling in Electronic Commerce
Advances in automation for electronic commerce require improved understanding and formalization of the objects, processes, ...
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Formation and Early Growth of Business Webs
Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
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Foundation Web Design with Dreamweaver 8
Dreamweaver is Macromedia's bestselling web design/development environment. Dreamweaver has the capability to generate dynamic ...
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Foundations of Marketing / John Fahy, David Jobber
Digital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform ...
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