Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Publication Date: 2020
ISBN: 9780367077655
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
Subject: Business, Marketing, Public Relations, Marketing Communications, Brand Management, Communication Studies, Business, Management and Marketing
