Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
اقرأ المزيدA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
اقرأ المزيدThe majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...
اقرأ المزيدProvides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...
اقرأ المزيدUse of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
اقرأ المزيدRetailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
اقرأ المزيدBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
اقرأ المزيدOffers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
اقرأ المزيدThis book describes recent innovations in food systems based on root, tuber and banana crops in developing countries. These ...
اقرأ المزيدThe Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...
اقرأ المزيدData science techniques being applied not only for cyber security but also for every application area—including healthcare, ...
اقرأ المزيدIn Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...
اقرأ المزيدThis book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...
اقرأ المزيدSemantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...
اقرأ المزيدSemantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...
اقرأ المزيدThe book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...
اقرأ المزيدThis book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...
اقرأ المزيدIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
اقرأ المزيدPresents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
اقرأ المزيدSocial Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...
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