(R)Evolution
Rob Dekker’s (R)Evolution: Organizations and the Dynamics of the Environment investigates the possible changes needed ...
اقرأ المزيد
50 Years of EU Economic Dynamics
On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...
اقرأ المزيد
A Contingency-Based View of Chief Executive Officers¿ Early Warning Behavior
Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...
اقرأ المزيد
A Cost Based Approach to Project Management : Planning and Controlling Construction Project Costs /
Illustrates the principles of project management and the essentials of cost planning and control with easy-to-understand ...
اقرأ المزيدA Customer-oriented Manager for B2B Services: Principles and Implementation / Valerie Mathieu
A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer ...
اقرأ المزيد
A Guide to Business Mathematics / Gerard O'Regan
A guide to using metrics to manage and measure performance, and business economics. Foundations on algebra, number theory, ...
اقرأ المزيدA Guide to Sustainable Corporate Responsibility : From Theory to Action
This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...
اقرأ المزيد
A New Deal for an Effective European Research Policy
It underlines an important truth: that science has always advanced most rapidly when it is a collective endeavour, with a ...
اقرأ المزيد
A Risk-Benefit Perspective on Early Customer Integration
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...
اقرأ المزيد
A Stakeholder Rationale for Risk Management : Implications for Corporate Finance Decisions
Ordinarily, only the interests of shareholders, debtholders, and corporate management are taken into account when analyzing ...
اقرأ المزيد
A Structural Framework for the Pricing of Corporate Securities
This book is the first comprehensive treatment, of structural credit risk models for the simultaneous and consistent pricing ...
اقرأ المزيد
A Successful Transformation? : Restructuring of the Czech Automobile Industry
This book investigates the complex processes of the post-1990 transformation in the Czech automotive industry and its selective ...
اقرأ المزيد
A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
اقرأ المزيد
A Trading Desk View of Market Quality
"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...
اقرأ المزيد
A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
اقرأ المزيدAI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
اقرأ المزيد
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
اقرأ المزيد
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
اقرأ المزيد
ARIS Design Platform
ARIS is ranked as the leading Business Process Modelling tool in the Gartner Quadrant for Business Process Analysis and Optimization. ...
اقرأ المزيد
ARIS Design Platform : Getting Started with BPM
Containing tips, techniques and short cuts gained from practical experience, this book show how to use ARIS in an easy way, ...
اقرأ المزيد
