A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
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A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
اقرأ المزيدAI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
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AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
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Absolute Essentials of Business Behavioural Ethics / Nina Seppala
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
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Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick
Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
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Accelerated GWT : Building Enterprise Google Web Toolkit Applications
Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
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Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
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Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
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Advances in Data Mining
This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
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Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects : 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings
ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
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Advances in Dynamic Games
This book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
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Advances in Management Research : Emerging Challenges and Trends / Debasis Chanda, Amrita Sengupta, Debaditya Mohanti
Provides a wide range of paradigmatic and theoretical substantive research articles in management research.
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Advances in Services Innovations
The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
اقرأ المزيدAdvancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets / Pontus Wadström
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
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Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
اقرأ المزيدAgricultural Value Chains in India : Ensuring Competitiveness, Inclusiveness, Sustainability, Scalability, and Improved Finance
This book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
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Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
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