الصفحة 1
الصفحة 1
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Online Marketing

Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning control ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice.

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olution Sets for Net Zero Energy Buildings : Feedback from 30 Buildings Worldwide

Presents a unique study of 30 NZEBs that have been constructed and have had their performance measured for at least 12 months. The study is based upon an international collaborative research initiated by the International Energy Agency. It is the first book to evaluate building strategies in houses, educational buildings and offices that have been demonstrated to work in practice. It examines how the design challenges of climate and building type have been addressed, and to what extent the various design approaches have been successful. This book presents convincing evidence that a careful re-thinking of conventional design norms can achieve a far greater performance benefit than is normally feasible. It identifies 'solution sets' that work at the whole building level and at the individual building design challenge level for each climate and building type. In doing so, the book provides guidance as to how to improve the design by learning from these cases. Unusually for a book of this type it has examples of buildings in what are conventionally labeled 'hot' and 'cold' climates.

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Nuel Belnap on Indeterminism and Free Action

Seeks to further the use of formal methods in clarifying one of the central problems of philosophy: that of our free human agency and its place in our indeterministic world. It celebrates the important contributions made in this area by Nuel Belnap, American logician and philosopher. Philosophically, indeterminism and free action can seem far apart, but in Belnap’s work, they are intimately linked. This book explores their philosophical interconnectedness through a selection of original research papers that build forth on Belnap’s logical and philosophical work. Some contributions take the form of critical discussions of Belnap's published work, some develop points made in his publications in new directions, and others provide additional insights on the topics of indeterminism and free action.

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Nuclear Law : The Global Debate

This open access book traces the journey of nuclear law: its origins, how it has developed, where it is now, and where it is headed. As a discipline, this highly specialized body of law makes it possible for us to benefit from the life-saving applications of nuclear science and technology, including diagnosing cancer as well as avoiding and mitigating the effects of climate change. This book seeks to give readers a glimpse into the future of nuclear law, science and technology. It intends to provoke thought and discussion about how we can maximize the benefits and minimize the risks inherent in nuclear science and technology. This compilation of essays presents a global view in discipline as well as in geography.

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Neo-Liberalism, Globalization and Human Capital Learning : Reclaiming Education for Democratic Citizenship

Throughout the world, neoliberalism functions to decouple learning from the most important elements of civic education, transforming education into training and students into consumers. Neoliberalism, Globalization, and Human Capital Learning is an enormously important book that reveals in painstaking detail how neoliberal ideology destroys critical education. But it does much more. It also provides the insights and tools for educators to both overcome the market-based attack on critical education and address schooling as a democratic public sphere and the classroom as a laboratory for the nurturing of critical agency and social responsibility. This dynamic book should stir a public outcry among concerned citizens and educators through out the globe.

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Museum Digitisations and Emerging Curatorial Agencies Online : Vikings in the Digital Age

This book explores the multiple forms of curatorial agencies that develop when museum collection digitisations, narratives and new research findings circulate online. Focusing on Viking Age objects, it tracks the effects of antagonistic debates on discussion forums and the consequences of search engines, personalisation, and machine learning on American-based online platforms. Furthermore, it considers eco-systemic processes comprising computation, rare-earth minerals, electrical currents and data centres and cables as novel forms of curatorial actions.

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Moral Philosophy on the Threshold of Modernity

This volume investigates the paradigm changes which occurred in ethics during the early modern era (1350-1600). While many general claims have been made regarding the nature of moral philosophy in the period of transition from medieval to modern thought, the rich variety of extant texts has seldom been studied and discussed in detail. The present collection attempts to do this. It provides new research on ethics in the context of Late Scholasticism, Neo-Scholasticism, Renaissance Humanism and the Reformation. It traces the fate of Aristotelianism and of Stoicism, explores specific topics such as probabilism and casuistry, and highlights the connections between Protestant theology and early modern ethics. The book also examines how the origins of human rights, as well as different views of moral agency, the will and the emotions, came into focus on the eve of modernity.

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Modern medicine : biomedical devices, medical gases, radiopharmaceuticals, new drug discovery, Vol.2

Discusses the procedures of drug approval and regulatory requirements that must be met according to the United States Food and Drug Administration (FDA), the European Medical Agency (EMA), and the Central Drug Standard Control Organization (CDSCO). In the rapidly evolving landscape of modern medicine, groundbreaking innovations have emerged that are reshaping the way we approach healthcare. Modern Medicine delves into the cutting-edge realms of medical devices, medical gases, radiopharmaceuticals, and new drug discovery, offering a comprehensive exploration of these transformative fields that are revolutionizing patient care and medical practices.

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Measuring emission of agricultural greenhouse gases and developing mitigation options using nuclear and related Techniques : Applications of nuclear techniques for GHGs

This book is an outcome of the collaboration between the Soil and Water Management & Crop Nutrition Section, Joint FAO/IAEA Division of Nuclear Techniques in Food and Agriculture, Department of Nuclear Sciences and Applications, International Atomic Energy Agency (IAEA), Vienna, Austria, and the German Science Foundation research unit DASIM (Denitrification in Agricultural Soils: Integrated control and Modelling at various scales) and other institutes.

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International labour organization and global social governance

This book explores the role of the ILO (International Labour Organization) in building global social governance from multiple and mutually complementary perspectives. It explores the impact of this UN´s oldest agency, founded in 1919, on the transforming world of work in a global setting, providing insights into the unique history and functions of the ILO as an organization and the evolution of workers’ rights through international labour standards stemming from its regulatory mechanism.

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Integral bridges : a fundamental approach to the time–temperature loading problem

In recent years, integral bridges have become increasingly popular in the UK. The Highways Agency standard now requires, where possible, that all new bridges with a length of less than sixty metres should be of integral form. In addition, it has been found that, due especially to the problems and costs associated with failed expansion joints, integral bridges are not only cost effective but also have a longer lifespan. Integral Bridges was commissioned by the Highways Agency to produce guidance for bridge designers by addressing the thermally induced soil/structure interaction problem created by environmental changes of temperature and the associated cyclical displacements imposed on the granular backfill to the bridge abutments. It develops a better theoretical understanding of the cyclic performance, in particular the strain racheting in the backfill soil when in contact with a stiff structure. It also identifies the governing soil parameters and examines their influence in the interaction problem, develops numerical modelling procedures to predict interactive soil behaviour, and identifies and quantifies the controlling features of bridge structures relevant to the interaction problem.

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Inside asylum bureaucracy : Organizing refugee status determination in Austria

Provides sociological insight into governmental action on the administration of asylum in the European context. It offers an in-depth understanding of how decision-making officials encounter and respond to structural contradictions in the asylum procedure produced by diverging legal, political, and administrative objectives.The study focuses on structural aspects on the one hand, such as legal and organisational elements, and aspects of agency on the other hand, examining the social practices and processes going on at the frontside and the backside of the administrative asylum system.

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Information, Interaction, and Agency

Agents perform actions based on the available information and in the presence of other interacting agents. From this perspective Information, Interaction, and Agency neatly ties together classical themes like rationality, decision-making and belief revision with games, strategies and learning in a multi-agent setting.Unified by the central notions Information, Interaction, and Agency, the essays in this volume provide refreshing methodological perspectives on belief revision, dynamic epistemic logic, von Neumann games, and evolutionary game theory; all of which in turn are central approaches to understanding our own rationality and that of other agents.

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Improving Interagency Collaboration, Innovation and Learning in Criminal Justice Systems : Supporting Offender Rehabilitation

This book to improve collaboration between criminal justice and welfare services in order to help prepare offenders for life after serving a prison sentence. It examines the potential tensions between criminal justice agencies and other organisations which are involved in the rehabilitation and reintegration of offenders, most notably those engaged in mental health care or third sector organisations

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Hubble : 15 Years of Discovery

This book forms part of the European Space Agency’s 15th anniversary celebration activities for the 1990 launch of the NASA/ESA Hubble Space Telescope. As an observatory in space, Hubble is one of the most successful scientific projects of all time, both in terms of scientific output and its immediate public appeal.Hubble creates an enormous impact by exploiting a unique scientific niche where no other instruments can compete. It consistently delivers super-sharp images and clean, uncontaminated spectra over the entire near-infrared and ultraviolet regions of the electromagnetic spectrum. This has opened up new scientific territory and resulted in many paradigm-breaking discoveries.

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Health technology assessments by the National Institute for Health and Clinical Excellence : A qualitative study

This volume dissects the robustness of the agency’s technology appraisal processes as NICE evaluates innovative methods for diagnosis and intervention. Given the unique features of attention-deficit/hyperactivity disorder (ADHD)—starting with it being diagnosed mainly in children and adolescents, its high comorbidity with other psychiatric conditions, and its considerable economic impact—the disorder is a perfect focal point for discussion.

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Fuzzy Logic : A Spectrum of Theoretical & Practical Issues

This book exclusively surveys the active on-going research of the current maturity of fuzzy logic over the last four decades. Many world leaders of fuzzy logic have enthusiastically contributed their best research results into five theoretical, philosophical and fundamental sub areas and nine distinctive applications, including two PhD dissertations from two world class universities dealing with cutting-edge research areas of bioinformatics and geological science. Beyond the scope of survey and collection of the book, one important spin off is the emerging and recognition of a major scientific paradigm shift from the conventional mathematics to the mathematics of uncertainty, which arguably holds the key to solving very difficult and complex problems in biological and social sciences alike. The book, loaded with historical perspective, creative thinking, critical reviewing, and uniquely constructed strategy for future growth of this dynamic research area, is an invaluable resource for active researchers at all levels, university administrators, foundation directors, funding agency program chiefs, research & development planners and technological assessors.

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Financial management and corporate governance

This book provides an integrative perspective on financial management and corporate governance deployed in management decisions. It analyzes wide-ranging issues such as valuation, capital investment, capital structure, mergers and acquisitions, shareholder and stakeholder value management, and corporate governance structure. Throughout the analyses, the book provides a coherent view of firms, laws and markets, and offers practical financial modeling techniques to assist in financial decisions.

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Famine Early Warning Systems and Remote Sensing Data

This book describes the interdisciplinary work of USAID’s Famine Early Warning System Network (FEWS NET) and its in uence on how food security crises are identi ed, documented and the kind of responses that result. The book describes FEWS NET’s systems and methods for using satellite remote sensing to identify and describe how biophysical hazards impact the lives and livelihoods of the po- lation where they occur. It presents several illustrative case studies that will dem- strate the integration of both physical and social science disciplines in its work. FEWS NET’s operational needs have driven science in biophysical remote sensing applications through its collaboration with the US Geological Survey, the National Aeronautics and Space Administration, National Oceanographic and Atmospheric Administration, and US Department of Agriculture, as well as methodologies in the social science domain through its support of the US Agency for International - velopment, UN World Food Program and numerous international non-governmental organizations such as Save the Children, Oxfam and others. Because FEWS NET is an organization that must provide a global picture of food insecurity to decision makers, the information it relies on are by necessity - servable and able to be documented.

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Extreme Weather Events and Public Health Responses

In February 2004, the WHO Regional Office for Europe and the European Environment Agency organized an expert meeting to exchange information and develop recommendations on public health and environmental responses to weather and climate extremes, floods, heat-waves and cold spells. The meeting was kindly hosted by the Ministry of Health of Slovakia. The meeting recommendations were adopted at the Fourth Ministerial Conference on Environment and Health, Budapest, Hungary, 2004.

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