Consumer and sensory evaluation techniques : How to sense successful products

Consumer and sensory evaluation techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: The pillars of good consumer and sensory studies; Sensory profile of a product: Mapping internal sensory properties; The foundations of consumer evaluation; Study plans and strategy sustainable short, mid and long-term vision; Real-life anticipation with market factors: Concept, price, brand, market channel; And internal studies versus sub-contracting. Also uses examples from multiple sectors to show how to build a sustainable product evaluation strategy analyses the critical milestones to follow and the pitfalls to avoid.