International Cooperation for Enhancing Nuclear Safety, Security, Safeguards and Non-proliferation ; Proceedings of the XXI Edoardo Amaldi Conference, Accademia Nazionale dei Lincei, Rome, Italy, October 7–8, 2019
This book examines key aspects of international cooperation to enhance nuclear safety, security, safeguards, and nonproliferation, thereby assisting in development and maintenance of the verification regime and fostering progress toward a nuclear weapon-free world.
Education Outreach and Public Engagement
The programs, tools, and resources featured in this monograph will assist scientists and scientists-in-training in enhancing public awareness and understanding of science and considering its applications and implications. In addition, this monograph addresses the notion that public engagement goes beyond enhancing the layperson’s comprehension of science to engaging the public in real and meaningful dialogue about science.
Digital Marketing Outreach : The Future of Marketing Practices
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.


