الصفحة 1
الصفحة 1
The pricing model revolution : How pricing will change the way we sell and buy on and offline
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business.
Technology-oriented customer touchpoints in context of services in retailing : A differentiated analysis on social presence and privacy calculus
Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information.
Simulation, Modeling, and Programming for Autonomous Robots ; 1st International Conference, SIMPAR 2008 Venice, Italy, November 3-6, 2008. Proceedings
The book address all current issues of robotics applications and simulation environments thereof, such as 3D robot simulation, reliability, scalability and validation of robot simulation, simulated sensors and actuators, offline simulation of robot design, online simulation with realtime constraints, simulation with software/hardware-in-the-loop, middleware for robotics, modeling framework for robots and environments, testing and validation of robot control software, standardization for robotic services, communication infrastructures in distributed robotics, interaction between sensor networks and robots, human robot interaction, and multirobot. The papers are organized in topical sections on simulation, programming, and applications.
Pro SharePoint Solution Development : Combining .NET, SharePoint and Office 2007
This book is unique because it starts with challenges that end users deal with every day when using the Microsoft collaboration platform to support business processes. The solutions are presented as the hypothetical business challenges of a fictional company. By presenting the examples in this context, authors Ed Hild and Susie Adams make it easier to relate to the challenges and solution value. And the goal of these examples is to build applications that apply the benefits of the Office desktop interface with the richness of SharePoints collaboration features.
Post-digital, post-internet art and education : The future is all-over
Provides theoretical, practical, and historical perspectives on art and education in a post-digital, post-internet era. Recently, these terms have been attached to artworks, artists, exhibitions, and educational practices that deal with the relationships between online and offline, digital and physical, and material and immaterial. By taking the current socio-technological conditions of the post-digital and the post-internet seriously, contributors challenge fixed narratives and field-specific ownership of these terms, as well as explore their potential and possible shortcomings when discussing art and education. Chapters also recognize historical forebears of digital art and education while critically assessing art, media, and other realms of engagement. This book encourages readers to explore what kind of educational futures might a post-digital, post-internet era engender.
Online Storage Systems and Transportation Problems with Applications : Optimization Models and Mathematical Solutions
This books covers the analysis and development of online algorithms involving exact optimization and heuristic techniques, and their application to solve two real life problems. The first problem is concerned with a complex technical system: a special carousel based high-speed storage system - Rotastore. It is shown that this logistic problem leads to an NP-hard Batch PreSorting problem which is not easy to solve optimally in offline situations. The second problem originates in the health sector and leads to a vehicle routing problem. Reasonable solutions for the offline case covering a whole day with a few hundred orders are constructed with a heuristic approach, as well as by simulated annealing. Optimal solutions for typical online instances are computed by an efficient column enumeration approach leading to a set partitioning problem and a set of routing-scheduling subproblems. The latter are solved exactly with a branch-and-bound method which prunes nodes if they are value-dominated by previous found solutions or if they are infeasible with respect to the capacity or temporal constraints.
Instrumaster
Experiments with different neural network structures and algorithms in order to achieve musical note recognition as well as musical instrument recognition, all bundled in a mobile application. It also aims to create the most effective music-learning application that works completely offline, which is hard to find in modern music applications. The paper also explores why the instrument identifying AI is solely based on Multi-Layer Perceptron (MLP) and why the note-identifying AI system was chosen to be a ML system over CNN or other deep-learning trained AI. The paper presents feature extraction methods for audio signals and files and dives deep into the process, such as FFT, MFCCs, Wavelengths, sampling rates, etc. It also touches on Logistic Regression Algorithms, their limitations, and their performance with the different use cases in the application. All these techniques are then compared side by side for maximally added value, making this research paper a good reference for any future developers looking to find optimal neural networks techniques when it comes to audio processing and analysis.
Management in marketing communications ; Vol.22
Provides a comprehensive overview of the essential topics in the field of management in marketing communication. these substantial topics are examined and addressed by scholars from the marketing and management discipline. beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research.
AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
