الصفحة 1
الصفحة 1
Understanding media semiotics
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step.
The Quest for Meaning : A Guide to Semiotic Theory and Practice
Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.
The Forms of Meaning : Modeling Systems Theory and Semiotic Analysis
Presents a methodological framework, developed from the field of biosemiotics, for studying semiotic phenomena as modeling processes. It presents a descriptive system for uniting semiotics and biology so that the "modelling instinct" can be studied in terms of its manifestations in various species. The book is written in an accessible textbook style, and can thus be used as a manual by both professional semioticians and students taking courses in semiotics, biology, and the communication sciences. It is composed in such a way that a broad readership can appreciate the fascinating research going on in a relatively unknown area of interdisciplinary study.
