الصفحة 1
الصفحة 1
The Usage of System Dynamics in Organizational Interventions : A Participative Modeling Approach Supporting Change Management Efforts
Internationalization and globalization are major incentives for companies to change their organizational structures and processes fundamentally. To master the associated problems, especially in the area of human resource management, sound and well planned procedures are indispensable and have to take into account both structural and dynamic aspects.Birgitte Snabe analyzes how system dynamics modeling can be used in learning processes that focus on the transfer of the insights and reasoning behind a strategy forming process. In a second step, she shows how it can support the refining of implementation plans. A case study in action research tradition completes the theoretical discussions.
Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.
