الصفحة 1
الصفحة 1
Non-Fungible Tokens (NFTs) : Examining the impact on consumers and marketing strategies
Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.
New Frontiers for design of interior lighting products
Explores the single components that commonly constitute luminaires for interiors, describing their operating principles, families, strengths and weaknesses. It opens with the product classification and main standard requirements. The following chapters describe the different components: light sources, power supplies, thermal dissipation techniques, control technologies, optical systems. The description focuses on the most recent technologies to allow the reader to consider a product design capable of confronting future lighting scenarios. The book provides a simple path addressed to all those who want to try their hand at designing luminaires for interiors, even without a specific engineering background.
Innovation scorecard : A method to measure innovation in agile projects and business environments
The concept of innovation is not new. It relates closely to the concept of change. Both are inevitable in today’s and tomorrow’s business environments. Standing still and hoping for the best is no longer a viable option. Innovation, by itself, is not a panacea for positive accomplishments. Of paramount importance to any business is how successful any innovation has actually been.
Innopolis university - from zero to hero : Ten years of challenges and victories
The book is divided in five parts: “The Beginning” describes the very early days in general, from the foundation and start-up of the university with the related processes. “The People” reports on the initial hiring of the faculty members, the selection of students, and the curriculum development. “The Activities” provide information about the creation of the single research institutions and labs, and their relation to industry. “The Future” gives an outlook on the planned internationalization and faculty strategy. Eventually, “A Visual Journey” shows a selection of photographs illustrating highlights of the whole process and the current achievements.
Goliath strikes back : How traditional retailers are winning back customers from ecommerce startups
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies.
Financial technologies and DeFi : A revisit to the digital finance revolution
Fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world.
Entrepreneurship and innovation : Theory, practice and context, 4th
Provides an overview of the theory, Practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, And to recognise their own abilities in this regard. The book provides the reader with an overview of these elements and how they combine to create new value in the market.
Effective entrepreneurial management : Strategy, planning, risk management, and organization
Provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures.
Digitization of the management accounting function : A case study analysis on manufacturing companies
Analyzes the impact of digitization on management accounting in five manufacturing companies. It is one of the first in-depth empirical studies on the intersection of management accounting and digitization. The study suggests that there are two archetypes of digitization of the management accounting function. The first archetype emphasizes top-down-driven changes that aim to enhance efficiency, such as conducting tasks with a higher degree of automation in a leaner structure with fewer resources. The second archetype is strongly driven and initiated by employees in the management accounting function (bottom-up). The focus is on improving the use of data by applying innovative analytics methods, integrating additional sources of data, and benefiting from new technologies like artificial intelligence. The results of the study also indicate that digitization of the management accounting function is mostly in line with the overall company strategy.
Digitalization and the Future of Financial Services : Innovation and Impact of Digital Finance
The aim of this book is to extend our understandings on how digitalization and the future of financial services can be helpful in different business circumstances in many cross-functional financial areas, such as financial markets, financial risk management, financial technologies, investment finance, etc. Thus, the book aims at addressing the relevance of digital finance for different players, highlighting differences in tools and processes as well as identifying innovative practices in financial digitalization.
Digital Transformation in Norwegian Enterprises
Presents a number of case studies on digital transformation in Norway, one of the fore-runners in the digital progress index established by the European Commission in 2020. They explore the process of adoption, diffusion and value generation from digital technologies, and how the use of different digital solutions has enabled Norwegian enterprises to digitally transform their operations and business models.
Digital business strategies in blockchain ecosystems : Transformational design and future of global business
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Managing Humans : More Biting and Humorous Tales of a Software Engineering Manage
Expands on the previous editions’ explorations of management essentials including handling stress, building diverse teams, running inclusive meetings, and how to lead in times of crisis. The education of a great leader never stops, and Lopp applies crucial insights to help continue your never-ending leadership education. Whether it is approaching a myriad of engineering personalities or handling unexpected conflict, you will come away with the wisdom to handle any team situation.
Leading edge technologies in fashion innovation : Product design and development process from materials to the end products to consumers
Offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products.
Knowledge management : Value creation through organizational learning, 2nd
Features substantial updates to all chapters, reflecting the implications of the digital transformation on knowledge work and knowledge management. It also addresses three new topics: the impact of knowledge management practices on performance; knowledge management in the public sector; and an introduction to ISO 9001:2015 as an implementation framework.The book is intended not only for academic education but also as an essential guide for managers, consultants, trainers, coaches, and all those engaged in business, public administration or non-profit work who are interested in learning about organizations in a knowledge economy.
