الصفحة 1
الصفحة 1
How megaprojects are damaging Nigeria and how to fix it : A practical guide to mastering very large government projects
This book is a game-changer in the management of government mega projects in Nigeria. With clear implications for other developing economies, this is a vital resource for project management practitioners, executives and civil servants.
Hospitality marketing and consumer behavior : Creating memorable experiences
Drawing on global experiences, this new book, Hospitality marketing and consumer behavior: Creating memorable experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe. The book covers marketing research, different elements of the marketing mix, consumer feedback and recovery, technology, people aspects, and how they impact consumer experience.
Global business strategy : Multinational corporations venturing into emerging markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.
Fashion marketing in emerging economies Vol. II : South American, Asian and African perspectives
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved.
Fashion marketing in emerging economies ; Vol.1 : Brand, consumer and sustainability perspectives
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.
Developmental State Building : The Politics of Emerging Economies
This book modifies and revitalizes the concept of the ‘developmental state’ to understand the politics of emerging economy through nuanced analysis on the roles of human agency in the context of structural transformation. In other words, there is a revived interest in the ‘developmental state’ concept. The nature of the ‘emerging state’ is characterized by its attitude toward economic development and industrialization. Emerging states have engaged in the promotion of agriculture, trade, and industry and played a transformative role to pursue a certain path of economic development. Their success has cast doubt about the principle of laissez faire among the people in the developing world. This doubt, together with the progress of democratization, has prompted policymakers to discover when and how economic policies should deviate from laissez faire, what prevents political leaders and state institutions from being captured by vested interests, and what induce them to drive economic development.
Corporate finance and financial development : An emerging market perspective on a post-crisis world
This book addresses key issues in corporate finance and explores them from financial development and financial stability perspectives in emerging markets. Emerging economies are susceptible to rapidly changing financial sectors and products as well as financial upheavals. In this light, the growing interdependence of states and capital markets, and the risk of crises have an impact on the financing of firms.
Marketing communications in emerging economies ; Vol. II : Conceptual issues and empirical evidence
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention.
Market Entry Strategies of Foreign Telecom Companies in India
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully.Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India.
Macroeconomic analysis for economic growth
Discusses the essential principles that guide macroeconomic policy formulation and implementation to stimulate strong economic growth for sustainable development, especially for emerging economies. it includes twelve chapters over three sections: "macroeconomics of economic growth", "labour market and employment", and "the financial system and macroeconomic performance". key conclusions illustrate that the efficacy of regulatory frameworks to create enabling conditions for nurturing and bolstering robust value-adding production structures anchored on appropriate macroeconomic management are the fundamental building blocks of strong economic growth.
Competition Policies in Emerging Economies : Lessons and Challenges from Central America and Mexico
Do small developing economies, or SDEs, need a specific competition policy to create competitive markets? Against the backdrop of globalization, protectionist policies that promote state ownership and heavy regulation of key industries are proving increasingly ineffective for driving growth. Countries around the world are instituting reforms to promote competition and business creation, yet the economic and political concentration of power, feeble judicial systems, and the scarcity of human and financial resources pose special challenges to SDEs. Competition Policies in Emerging Economies features an in-depth analysis of two strategic industries — telecommunications and banking — in several Central American nations which sheds light on the dynamics of the transition to deregulation and trade liberalization. Examining the lessons learned from these experiences and presenting discussion of political, legal, economic, financial, cultural, and organizational issues, the book provides unique perspectives on competition policy and economic development.
Competition Authorities in South Eastern Europe : Building Institutions in Emerging Markets
Provides answers to key open questions concerning competition policy in emerging economies, with a focus on South Eastern Europe. The contributions address two major issues. One is the design of competition policy and the national competition authorities that enforce it, including the topics of competition advocacy and state aid control; the other is the use of economic methods in competition law enforcement, especially in the cases of relevant market definition and merger control. Many lessons learned in the countries of South Eastern Europe can be applied to the emerging markets of other regions. As such, the findings presented here will be highly relevant for officials and staff at national competition authorities, advisers to legislators shaping national competition policy, competition law professionals, and university students alike.
Building supply chain excellence in emerging economies
How can we manage supply chains well in emerging economies, coordinate information flows with multiple partners, tackle challenges such as unexpected disruptions, diversify the risks and increase flexibilities, are the topics and issues of the book.
Applying the Kaizen in Africa : A New Avenue for Industrial Development
At present, how to develop industries is a burning issue in Africa, where population growth remains high and economic development has thus far failed to provide sufficient jobs for many, especially young people and women. The creation of productive jobs through industrial development ought to be a central issue in steering economic activity across the continent.The authors of this book, consisting of two development economists and five practitioners, argue that the adoption of Kaizen management practices, which originated in Japan and have become widely used by manufacturers in advanced and emerging economies, is decisively the most effective first step for industrial development in Africa.This open access book discusses what Kaizen management is, why it is applicable to Africa, and why it can provide Africa with a springboard for sustainable economic growth and employment generation.
