الصفحة 1
الصفحة 1
Negotiation agent
Negor is an eCommerce AI chatbot that increases sales by engaging with the user much like a salesperson when you walk into a store. This conversational eCommerce approach allows companies to overcome sales obstacles, recommend products for cross- or up-sells, and reduce support tickets all while being available 24/7. E-commerce is a way to make the customers' buying experience more seamless and interactive while helping to offer bargaining features, which are familiar in traditional stores. In addition, the Chatbot is used to negotiate the best price for the customer and the best deal for the seller.
Interpretations of luxury : Exploring the consumer perspective
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges
Fundamentals of business-to-business marketing : Mastering business markets
Gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, But also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Financing the end-to-end supply chain : A reference guide to supply chain finance
Provides readers with a comprehensive understanding of the financial synergies across the supply chain / Combines theory and practice to tackle key issues and adapt supply chain finance to individual organizations' circumstances/ Presents several initiatives to coordinate and develop cross-border financing from institutions such as the World Bank
Electronic house finder
One of the most practical ways to help the Syrian citizens search for suitable and affordable houses is to build an android application for selling, buying and renting houses. This application will ease the process of searching for houses as a whole, and will benefit real estate business owners by enabling them to spread their houses’ offers online. Through exploiting the advantage of the recent wide usage of mobile-based applications by the majority of the Syrian people, we can create an application in which the users are able to post house offers, post specified orders, view posted houses details, and filter their search according to many features (i.e., price and area).
Economic Analysis of Information System Investment in Banking Industry
Explains in reahty, examines theoretically, and analyzes statistically information system investment in the banking industry with regard to the process of the information technology revolution. This kind of comprehensive research on the banking industry is the first in the world. It could be seen as an application study for Japanese financial deregulation after 1997. However, our project, the Workshop of Information System Investment, is a theoretical research venture, consisting originally, when it began in 1994, of economists and computer scientists. It aimed to measure the effect of com puter hardware and software on the modern economy, based on the microdata of each firm, and to extend the frontiers of economic science. It was, coin- dentally, the time when this project began full-scale operation, in July 1997, that the voluntary closure of Yamaichi Securities was decided. The failure of the Hokkaido Takushoku Bank was disclosed in November of the same year, and the breakdown, temporary nationalization, buying out, and mergers of several banks succeeded one another. Our research therefore suddenly got into the social spotlight on the application stage. Part I is the first history and strategic guidelines of information systems in the banking industry. Part II summarizes the economic analyses of informa tion system investment in the United States, Europe, and Japan. These parts are foundations for the statistical analyses in Part III.
Digital Marketing Outreach : The Future of Marketing Practices
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.
Consumer behavior over the life course : Research frontiers and new directions
Examines consumer behavior using the “life course” paradigm, A multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Also oresenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline.
Constructing a consumer-focused industry : cracks, cladding and crisis in the residential construction sector
Through evidence-based research and international case studies, this book focuses on the effects that dangerous defects have on the housing consumer.
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Car deal : The ultimate used-cars marketplace
This is an effort to represents the design and implementation of a mobile application that serves as a marketplace for buying and selling used cars. The application is developed using Flutter, a popular cross-platform framework, and integrates an Artificial Intelligence (AI) model to predict the price of used cars based on various parameters, such as the car's model, age, mileage, and condition. The report provides a comprehensive overview of the project's development process, including the use of agile methodology and various technologies, such as Firebase, Python, and TensorFlow. The AI model's accuracy is evaluated using statistical metrics, such as Mean Absolute Error (MAE) and Root Mean Squared Error (RMSE).
Approaching consumer culture : Global flows and local contexts
This collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food.
