الصفحة 1
الصفحة 1
Neuroeconomia, neuromarketing e processi decisionali = Neuroeconomics, neuromarketing and decision-making processes
The book covers a sector, that of the application of modern neuroscience techniques to the fields of economics and marketing, recently born and of great interest to the public, to advertisers as well as to neuroscience scholars. The book presents, in plain language and not for experts in the field, the structure and functioning of the brain (as it is known today) during human decision-making processes. Of interest is the analysis of how the different neuronal systems within the brain can cooperate with each other in generating decisions. All this simple physiological treatment is inserted in the context of the analysis of brain activity while watching commercial clips. In the original study presented in this book, the variables involved were those related to the recall of television advertising in a sample of normal young subjects. This study is simply the first that is carried out of this type in Italy and will be intended to be a reference point for subsequent studies in the sector.
Mind conversation = التنبؤ بالحروف العربية من خلال الإشارات الدماغية
Throughout history, humans have long dreamed of understanding what goes on inside the human mind—what people are thinking or feeling. It seemed like something from a far-off future or a magical realm. But now, thanks to amazing technology called EEG and BCI, this dream is turning into reality. EEG stands for electroencephalography. It's a way of listening to what the brain is up to by placing small sensors on or near the head. These sensors pick up tiny electrical signals produced by the brain's activity. It's like eavesdropping on the brain's conversations with itself. BCI, or Brain-Computer Interface, is like a bridge between the brain and machines. It lets the brain talk to devices or computers. This means people can control things without using their hands or voices. Our system takes advantage of EEG and BCI to create something helpful, a special mobile app. This app is designed for people who can't move their bodies, like those who are paralyzed. It helps them use their phones to express what they are thinking about.
Human microbiome : Clinical implications and therapeutic interventions
The human microbiome refers to the complete microorganisms inhabiting the human body sites including skin, ear, nose, oral cavity, the genital, gastrointestinal and respiratory tracts, and body fluids such as breast milk, saliva, and urine. It is a significant and essential organ recognized for the body and has an established involvement in the host wellbeing, in terms of nutritional requirements and immunomodulation. Talks about how alteration and imbalance in the same can have clinical implications associated with a multitude of gastrointestinal, lifestyle-associated, and neurodegenerative disorders. How the proliferation of specific groups of bacteria and their metabolic activities, as a result of intestinal dysbiosis leads to the 'leaky gut' condition thereby influences brain activity via the bidirectional gut-brain axis. It also coves the importance of microbial seeding and how it can be influenced by the mode of delivery, nutrition, and medication. This book also provides various therapeutic interventions such as the establishment of stool banks and Faecal microbiota transplantation (FMT) that have recently proved promising in the treatment of ASD, Inflammatory Bowel Disease, and Ulcerative Colitis. This book provides a deeper understanding of the development of the human gut microbiome and the factors driving its dysbiosis. This book is a valuable read for health professionals, medical students, nutritionists, and scientific research communities who are eager to update themselves with recent trends in microbiome research. It will also aid gastroenterologists and nutritionists to make well-informed choices regarding therapeutic regimes.
Evolving Connectionist Systems : The Knowledge Engineering Approach
Evolving Connectionist Systems is aimed at all those interested in developing and using intelligent computational models and systems to solve challenging real world problems in computer science, engineering, bioinformatics and neuroinformatics. The book challenges scientists and practitioners with open questions about future creation of new information models inspired by Nature. This edition includes new methods for adaptive, knowledge-based learning, such as online incremental feature selection, spiking neural networks, transductive neuro-fuzzy inference, adaptive data and model integration, cellular automata and artificial life systems, particle swarm optimisation, ensembles of evolving systems, and quantum inspired neural networks. New applications to gene and protein interaction modelling, brain data analysis and brain model creation, computational neuro-genetic modelling, adaptive speech, image and multimodal recognition, language modelling, adaptive robotics, modelling dynamic financial and socio-economic systems, and ecological modelling, are covered. An important new feature of the book is the attempt to connect different structural and functional levels of a complex, intelligent system, looking for inspiration from functional relationships in natural systems, such as the genetic and the brain activity.
EEG signal processing for biomedical applications
Focuses on electroencephalography (EEG) signal processing in biomedical engineering applications. EEG signals are used widely in clinical and research settings to provide cognitive and emotional state information. In addition to capturing complex neural patterns at high speeds, EEG signals are a reliable and non-invasive way of measuring the electrical activity in the brain. By examining various novel analysis and signal processing methods, this collection of papers provides a better understanding of cognitive states and brain activity.
Brain thoughts recognition
Humans controlling machines with their minds may sound like something from a scifi movie, but it’s becoming a reality through brain-computer interfaces BCI. Where BCI technology allows a human brain and an external device to talk to each other—to exchange signals. It gives humans the ability to directly control machines, without the physical constraints of the body. There are two ways to implement the BCI: Noninvasive tools often use sensors applied on or near the head to track and record brain activity, or Invasive BCI would require surgery. Electronic devices would need to be implanted beneath the skull, directly into the brain, to target specific sets of neurons. In order to implement a non-invasive BCI in a mobile phone, this study developed a mobile application to help paralyzed people who do not have the ability to use their phones to spend their basic daily needs, such as using the keyboard and interacting with PDF, etc.
