الصفحة 1
الصفحة 1
Intelligent Techniques for Web Personalization ; IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers
Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e?ective personalization, organizations must rely on all available data, including the usage and click-stream data (re?e- ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro?les. In addition, e?cient and intelligent techniques are needed to mine these data for actionable knowledge, and to e?ectively use the discovered ...
Advances in web mining and web usage analysis ; 6th International workshop on knowledge discovery on the web, WEBKDD 2004, Seattle, WA, USA, August 22-25, 2004, Revised Selected Papers
The Webisaliveenvironmentthatmanagesanddrivesawidespectrumofapp- cations in which a user may interact with a company, a governmental authority, a non-governmental organization or other non-pro?t institution or other users. User preferences and expectations, together with usage patterns, form the basis for personalized, user-friendly and business-optimal services. Key Web business metrics enabled by proper data capture and processing are essential to run an e?ective business or service. Enabling technologies include data mining, sc- able warehousing and preprocessing, sequence discovery, real time processing, document classi?cation, user modeling and quality evaluation models for them. Recipient technologies required for user pro?ling and usage patterns include recommendation systems, Web analytics applications, and application servers, coupled with content management systems and fraud detectors.
