الصفحة 1
الصفحة 1
Experimental Business Research ; Vol. III: Marketing, Accounting and Cognitive Perspectives
the book presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting. Experimental Business Research is suitable as a secondary text for a graduate level course, and as a reference for researchers and practitioners in industry.
Experimental Business Research ; Vol. II: Economic and Managerial Perspectives
Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy.
