الصفحة 1
الصفحة 1
Graphic Design Solutions
A comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more.
Digital marketing
Covers general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” grounded in marketing theory and concepts taking a strategic and analytical approach with global examples - relevant chapters designed through “thinking about global digital marketing” “legal and ethical issues” “privacy and security considerations” and “value creation” latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied - hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as google ads, social media, and email marketing.
