الصفحة 1
الصفحة 1
Workbook for entrepreneurship and innovation : Theory, practice and context, 4th
Provides an overview of the theory, Practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, And to recognise their own abilities in this regard. The book provides the reader with an overview of these elements and how they combine to create new value in the market.
Transgenerational Marketing : Evolution, Expansion, and Experience
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
Transforming Financial Institutions : Value Creation through Technology Innovation and Operational Change
In Transforming Financial Institutions through Technology Innovation and Operational Change, visionary turnaround leader Joerg Ruetschi delivers a practical and globally relevant methodology and framework for value creation at financial institutions. The author demonstrates how financial organisations can combine finance strategy with asset-liability and technology management to differentiate their services and gain competitive advantage in a ferocious industry.
Toolbox Digital Business : Leadership, Business Models, Technologis and Change
Provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
The testing network : An integral approach to test activities in large software projects
"The Testing Network" presents an integrated approach to testing based on cutting-edge methodologies, processes and tools in today's IT context. It means complex network-centric applications to be tested in heterogeneous IT infrastructures and in multiple test environments (also geographically distributed). The added-value of this book is the in-depth explanation of all processes and relevant methodologies and tools to address this complexity. It is the reason why main aspects of testing are explained using TD/QC - the world-leader ITP (Integrated Test Platform) - TD/QC is used by more than 75% of 500 Fortune companies.
The Psychology of Silicon Valley : Ethical Threats and Emotional Unintelligence in the Tech Industry
Explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech capital of the world, Silicon Valley, and the sector it represents. In an era where the reach and influence of a single industry has the potential to define the future of our world, it has become apparent just how little we know about the organizations driving these changes. The Psychology of Silicon Valley offers a revealing look inside the mind of world’s most influential industry and how the identity, culture, myths, and motivations of Big Tech are harming society.
The Management of Continuous Product Development : Empirical Research in the Online Game Industry
Discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the external environment is not limited to the planning stage but occurs multiple times throughout the process.
The IT Measurement Compendium : Estimating and Benchmarking Success with Functional Size Measurement
The first step towards success in a software project is to ensure a professional setup. This includes a metrics-based formal estimation process to ensure a solid foundation for project planning. Accurate estimates require quantitative measurements, ideally tool based. In addition, software project managers must also monitor and update these estimates during the project’s lifecycle to control progress and assess possible risks.
The Innovation Revolution in Agriculture : A Roadmap to Value Creation
This book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors address the need for agriculture to feed a growing global population with a reduced environmental footprint while adapting to and mitigating the effects of changing climate.
The future of transport between digitalization and decarbonization : Trends, strategies and effects on energy consumption
Energy systems are rapidly transitioning towards decarbonization, thanks in part to innovative digital technologies and changing mobility demands. This open access book examines the decarbonization and digitalization transformation in the transport sector, with a particular focus on energy consumption.
The future of management in an AI world : Redefining purpose and strategy in the fourth industrial revolution
Containing international insights from leading figures from the world of management and technology, this book addresses the big challenges facing organisations, including: Decision-making / Corporate strategy / People management and leadership / Organisational design
The elements of big data value : Foundations of the research and innovation ecosystem
Presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations.
The cloud-to-thing continuum : Opportunities and challenges in cloud, fog and edge computing
Offers massive societal and economic opportunities while at the same time significant challenges, not least the delivery and management of the technical infrastructure underpinning it, the deluge of data generated from it, ensuring privacy and security, and capturing value from it.
TestGoal: Result-Driven Testing
TestGoal is not just another methodology. Several good testing methodologies exist. But, like any other profession, also testing encompasses more than the simple application of a methodology. After all, strict adherence to a specific methodology is no guarantee for success. Success stems from the mindset, enthusiasm, knowledge and skill of the tester. These factors determine whether a methodology is applied successfully and whether testing takes on a result-driven character. And that’s what TestGoal is about: a result-driven attitude, testing principles and expertise as fundament, and a hands-on six step plan to enable result-driven testing.
Telecommunications Modeling, Policy, and Technology
With rapid advances in telecommunications technology there are many new innovative applications. These advances in technology spawn new research problems. This volume is motivated by these advances in technology. Topics range from free-space optical networks to vehicular ad-hoc networks. The research contained in these papers cover a broad spectrum of issues. They range from the design of business models, tools for spectrum auctions, Internet charging schemes, Internet routing policies, and network design problems. Together, they address issues dealing both with engineering design and policy, and it is hoped that these papers will foster new ideas and research in their respective domains.
Technology-oriented customer touchpoints in context of services in retailing : A differentiated analysis on social presence and privacy calculus
Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information.
Technological and institutional innovations for marginalized smallholders in agricultural development
Presents contributions in theory, policy and practice to the science and policy of sustainable intensification by means of technological and institutional innovations in agriculture. The research insights re from Sub-Saharan Africa and South Asia. The purpose of this book is to be a reference for students, scholars and practitioners inthe field of science and policy for understanding and identifying agricultural productivity growth potentials in marginalized areas.
Technical, Economic and Societal Effects of Manufacturing 4.0 : Automation, Adaption and Manufacturing in Finland and Beyond
This book is among the first cross-disciplinary works about Manufacturing 4.0. It includes chapters about the technical, the economic, and the social aspects of this important phenomenon.
Sustainable innovation : Trends in marketing and management
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields.
Strategic entrepreneurship : Perspectives on dynamics, theories, and practices
Provides an introduction to the theories of strategic entrepreneurship and accounts of their real-world applications in the entrepreneurial sector. The book is divided into three parts. Chapters in Part I discuss strategic entrepreneurship dynamics and mechanisms. Chapters in Part II focus on strategic entrepreneurship concepts and theories. Chapters in Part III provide global examples of strategic entrepreneurship practices in action.
