الصفحة 98
الصفحة 98
Martin Waldseemüller’s 'Carta marina' of 1516 : Study and transcription of the long legends
This book presents the first detailed study of one of the most important masterpieces of Renaissance cartography, Martin Waldseemüller’s Carta marina of 1516. By transcribing, translating into English, and detailing the sources of all of the descriptive texts on the map, as well as the sources of many of the images, the book makes the map available to scholars in a wholly unprecedented way.
Marketing the Arts : Breaking Boundaries
"The importance of arts consumption and its socio-cultural, political, and economic dimensions / The impact of new technologies, platforms, and alternative artforms on the art market / The importance of the aesthetic experience itself and how to research it / The value of arts-based methods / The art versus commerce debate / The artist as entrepreneur / The role of the arts marketer as market-maker"
Marketing for Sustainable Development : Rethinking Consumption Models
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Market engineering : Insights from two decades of research on markets and information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development.
Maritime Spatial Planning : past, present, future
This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and practice, the volume draws together several strands of interdisciplinary research, reflecting on the history of MSP as well as examining current practice and looking towards the future. The authors and contributors examine MSP from disciplines as diverse as geography, urban planning, political science, natural science, sociology and education; reflecting the growing critical engagement with MSP in many academic fields. This innovative and pioneering volume will be of interest and value to students and scholars of maritime spatial planning, as well as planners and practitioners.
Marine Geochemistry
Since 1980 a considerable amount of scientific research dealing with geochemical processes in marine sediments has been carried out. This textbook summarizes the state of the art in this field of research. The topics comprise the examination of sedimentological and physical properties of the sedimentary solid phase, of pore water and pore water constituents, organic matter as the driving force of most microbiological processes, biotic and abiotic redox reactions, carbonates and stable isotopes as proxies for paleoclimate reconstruction, metal enrichments in ferromanganese nodules and crusts as well as in hot vents and cold seeps on the seafloor. A new chapter describes properties, occurrence and formation of gas hydrates in marine sediments. The textbook ends with a chapter on model conceptions and computer models to quantify processes of early diagenesis.
Marine Eutrophication in Perspective : On the Relevance of Ecology for Environmental Policy
Is ecological knowledge relevant for environmental policy and if so, to what extent and in what way? These are some of the basic questions addressed in this book. Triggered by a series of oxygen depletion events in German, Danish and Swedish coastal waters at the beginning of the 1980s, international policies to reduce inputs of nitrogen and phosphorus to the North Sea were agreed upon by the North Sea states. The book provides a critical analysis of the role, scientists and scientific information, as well as civil servants, have played in the formulation and implementation of these decisions.
Marine carbon biogeochemistry : A primer for earth system scientists
This book discusses biogeochemical processes relevant to carbon and aims to provide with insight into the functioning of marine ecosystems. A carbon centric approach has been adopted, but other elements are included where relevant or needed. The book focuses on concepts and quantitative understanding of primary production, organic matter mineralization and sediment biogeochemistry. The impact of biogeochemical processes on inorganic carbon dynamics and organic matter transformation are also discussed.
March's Advanced Organic Chemistry : Reactions, Mechanisms, and Structure
The opening chapters of March's Advanced Organic Chemistry deal with the structure of organic compounds and discuss important organic chemistry bonds, fundamental principles of conformation, and stereochemistry of organic molecules, and reactive intermediates in organic chemistry. Further coverage concerns general principles of mechanism in organic chemistry, including acids and bases, photochemistry, sonochemistry and microwave irradiation. The relationship between structure and reactivity is also covered.
Mapping the Galaxy and Nearby Galaxies
This is a proceedings book of the symposium "Mapping the Galaxy and Nearby Galaxies" held on Ishigaki Island, Okinawa, Japan, on June 25 – 30, 2006. The symposium focused on mapping the interstellar media and other components in galaxies.
Map-based Mobile Services : Theories, Methods and Implementations
Divided into three parts - theory, method and implementation, this book starts with a summary of the state-of-the-art in mobile technologies. It also introduces a conceptual framework of mobile cartography with the emphasis on mobile usage context. It is accompanied by a CD-ROM which contains the PDF-Files in colour.
Map-based Mobile Services : Design, Interaction and Usability
It addresses methods and techniques for topics that range from design and rendering, context modelling, personalisation, multimodal interaction to usability test. Instead of striving for a seamless coverage of all essential theoretical and technical issues with an equal depth and extent, we attempt to pinpoint a number of research highlights and representative development activities at universities, research institutions and so- ware industry. The operational prototypes and platforms reported in the book are on the one hand outcome and feasibility proof of various approaches. On the other hand, they serve as a new starting point for the refinement of user interfaces and iterative usability tests.
Map Projections : Cartographic Information Systems
In the context of Geographical Information Systems (GIS) the book offers a timely review of map projections (sphere, ellipsoid, rotational surfaces) and geodetic datum transformations. For the needs of photogrammetry, computer vision, and remote sensing space projective mappings are reviewed.
Manufacturing Execution Systems - MES
The production plants of today develop into modern service centers. Economic efficiency of modern added value is not a property of products alone but of the process. Decisive potential in business now is a question of process capability, rather than production capability. Process capability in business requires real-time systems for optimization. Business-IT needs to be developed from telecommunications and ERP to real time services, which are not offered by the prevailing ERP systems. Today, only modern Manufacturing Execution Systems (MES) offer real-time applications. They generate current as well as historic mappings of production facilities and thus they can be used as basis for optimizations. It is important to map the supply chain in real time. Increasing complexity in production requires an integrated view of the production and service facilities: detailed scheduling, status collection, quality, performance analysis, tracing of material and so on have to be recorded and displayed in an integrated way.
Manuale di accreditamento delle strutture diabetologiche = Accreditation manual of diabetic facilities
Healthcare quality is not a new issue, but it is often underestimated. The doctor focuses on his relationship with the patient, and is led to believe that technique and technology are sufficient to guarantee effective and efficient performance, regardless of the organizational system. Quality understood as "Total Quality Management" is a way to cross a border, to create knowledge, to break the armor of self-referentiality and that individualistic vision of work learned during university studies and consolidated by professional practice. The path of professional peer accreditation is the tool that the scientific society Associazione Medici Diabetologi has developed and provided to diabetologists to facilitate the understanding of ways of looking at the world of healthcare that are different from those they usually use.
Manual of Structural Design : Structural Principles - Suitable Spans - Inspiring Works - DETAIL Construction Manuals
Goes beyond material confines and showcases suitable construction principles for different building tasks. Classical masterpieces and outstanding current projects are used to demonstrate the potentials of structural systems for various building tasks and consider alternatives. Easy-to-compare structural principles offer a basis for a common level of communication in an interdisciplinary planning process.
Manual of multi-storey timber construction
Wood is suitable for use in multi-storey building construction with barely any restrictions. This is new and requires creative rethinking of tried and tested practices in wood construction: classical categories can be replaced by mixed construction methods as necessary within a project, which yields completely new possibilities in designing wood structures. The Manual provides architects, engineers and wood specialists with the essential expertise on the new systematic and construction methodology, from the design to prefabrication to the implementation on site. It lays the grounds for mutual understanding among everyone involved in the project, to facilitate the necessary cooperation in the integral planning and construction process
Manual of Multistorey Timber Construction
Wood is suitable for use in multi-storey building construction with barely any restrictions. This is new and requires creative rethinking of tried and tested practices in wood construction: classical categories can be replaced by mixed construction methods as necessary within a project, which yields completely new possibilities in designing wood structures. The Manual provides architects, engineers and wood specialists with the essential expertise on the new systematic and construction methodology, from the design to prefabrication to the implementation on site.
Manual of Digital Earth
This book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision of Digital Earth, the evolution of that vision, the relevant key technologies, and the role of Digital Earth in helping people respond to global challenges, this publication reveals how and why Digital Earth is becoming vital for acquiring, processing, analysing and mining the rapidly growing volume of global data sets about the Earth.
