الصفحة 9
الصفحة 9
How to Build Your Brand : Implementing a Proven and Effective Process
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts.
How the stock market works : A beginner's guide to investment
Cuts through the complex jargon that can alienate newcomers by providing a clear and accessible overview on how the stock market and investing works / Provides guidance on how to safely invest, and covers the responsibilities of being a shareholder to the taxation regime / New to this edition: incorporates changes and fluctuations from 2021 onwards, including the UK's exit from the EU as well as the rise of fake news and its' impact on the financial world and decision making
How and what marketing algorithms think
Argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.
Housing Market Dynamics in Africa
Utilizes new data to thoroughly analyze the main factors currently shaping the African housing market. Some of these factors include the supply and demand for housing finance, land tenure security issues, construction cost conundrum, infrastructure provision, and low-cost housing alternatives. Through detailed analysis, the authors investigate the political economy surrounding the continent’s housing market and the constraints that behind-the-scenes policy makers need to address in their attempts to provide affordable housing for the majority in need. With Africa’s urban population growing rapidly, this study highlights how broad demographic shifts and rapid urbanization are placing enormous pressure on the limited infrastructure in many cities and stretching the economic and social fabric of municipalities to their breaking point. But beyond providing a snapshot of the present conditions of the African housing market, the book offers recommendations and actionable measures for policy makers and other stakeholders on how best to provide affordable housing and alleviate Africa’s housing deficit.
Housing Contemporary Ireland : Policy, Society and Shelter
This book, the first comprehensive review of housing in Ireland for many years, introduces, in an accessible manner, the key housing developments since the foundation of the State and also reports on the findings of the latest research on the transformation of the sector in the past decade. The issues examined here include: -the impact of the house price boom on wealth and affordability / -the urban renewal schemes and private rented housing -the management of social housing / -the accommodation of Travellers and homeless people -rural housing policy and politics
Hot Property : The Housing Market in Major Cities
This book discusses booming housing markets in cities around the globe, and the resulting challenges for policymakers and central banks. Cities are booming everywhere, leading to a growing demand for urban housing. In many cities this demand is out-pacing supply, which causes house prices to soar and increases the pressure on rental markets. These developments are posing major challenges for policymakers, central banks and other authorities responsible for ensuring financial stability, and economic well-being in general. This volume collects views from high-level policymakers and researchers, providing essential insights into these challenges, their impact on society, the economy and financial stability, and possible policy responses. The respective chapters address issues such as the popularity of cities, the question of a credit-fueled housing bubble, the role of housing supply frictions and potential policy solutions. Given its scope, the book offers a revealing read and valuable guide for everyone involved in practical policymaking for housing markets, mortgage credit and financial stability.
Hospitality marketing and consumer behavior : Creating memorable experiences
Drawing on global experiences, this new book, Hospitality marketing and consumer behavior: Creating memorable experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe. The book covers marketing research, different elements of the marketing mix, consumer feedback and recovery, technology, people aspects, and how they impact consumer experience.
Highway
Our idea was generated as a result of the technical and technological shift in almost all industries and its endorsements in reducing costs, increasing efficiency, and serving a wider range of targeted beneficiaries. Three words this business was built on: TRUST, VALUE, and ETHICS. These words are far more endorsed than what the project might explain in terms of business methods, implementations, and processes, but the real aim whether internally or externally is to share the responsibility of improving our industries with creative, competitive ,and relabel business models that could put companies on the wheel of quality improvement and potentially wider the range of the jobs market.
Highly-Skilled Migration : Between Settlement and Mobility: IMISCOE Short Reader
This book discusses the emerging patterns of sedentary migration versus mobility of the highly-skilled thereby providing a comprehensive overview of the recent literature on highly-skilled migration. Highly-skilled migrations are arguably the only non-controversial migrant category in political and public discourse.
High Frequency Financial Econometrics : Recent Developments
This exciting volume presents cutting-edge developments in high frequency financial econometrics, spanning a diverse range of topics: market microstructure, tick-by-tick data, bond and foreign exchange markets and large dimensional volatility modelling. The chapters on market microstructure deal with liquidity, asymmetries of information, and limit order aggressiveness in pure limit order book markets. The chapters on tick-by-tick data present statistical techniques for the analysis of the discrete nature of price movements, the intraday seasonal patterns of financial durations, and the joint probability law of prices, volume and durations. Bond markets are brought into focus through the analysis of macroeconomic announcements in the future bond market as a function of the business cycle.
Hidden Markov Models in Finance
A number of methodologies have been employed to provide decision making solutions to a whole assortment of financial problems in today's globalized markets. Hidden Markov Models in Finance by Mamon and Elliott will be the first systematic application of these methods to some special kinds of financial problems; namely, pricing options and variance swaps, valuation of life insurance policies, interest rate theory, credit risk modeling, risk management, analysis of future demand and inventory level, testing foreign exchange rate hypothesis, and early warning systems for currency crises.
Herbals of Asia : Prevalent diseases and their treatments
Excellent source of information by identifying hundreds of medicinal herbs and unfolding their medicinal uses for treatment of prevalent diseases Presents recent developments in research on medicinal plants for different diseases, formulation of products, and market strategy Research scholars in relevant field, health practitioners, herbalists and pharmaceutical industries will benefit from the text’s rich list of references as well as plant field photographs Demonstrates the global relevance of sharing local knowledge, and highlights the need to make information on plants available on a worldwide basis
Hedonic Methods in Housing Markets : Pricing Environmental Amenities and Segregation
Cities are growing worldwide and their sprawl is increasingly challenged for its pressure on open spaces and environmental quality. Economic arguments can help to decide about the trade-off between preserving environmental quality and developing housing and business surfaces, provided the benefits of environmental quality are adequately quantified. To this end, this book focuses on the use and advancement of the "hedonic approach", an economic valuation technique that analyses and quantifies the sources of rent and property price differentials. Starting from theoretical foundations, the hedonic approach is applied to the valuation of natural land use preservation and noise abatement measures, as well as to residential segregation and discrimination, extending the analysis to the role of the buyers' and sellers' identity on housing market prices and to the issue of environmental justice.
Health services marketing : A practitioner's guide
Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare.
Happiness is the Wrong Metric : A Liberal Communitarian Response to Populism
This timely book addresses the conflict between globalism and nationalism. It provides a liberal communitarian response to the rise of populism occurring in many democracies. The book highlights the role of communities next to that of the state and the market. It spells out the policy implications of liberal communitarianism for privacy, freedom of the press, and much else. In a ersuasive argument that speaks to politics today from Europe to the United States to Australia, the author offers a compelling vision of hope. Above all, the book offers a framework for dealing with moral challenges people face as they seek happiness but also to live up to their responsibilities to others and the common good.
Handel an Regelenergie- und Spotmärkten : Methoden zur Entscheidungsunterstützung für Netz- und Kraftwerksbetreiber = Trading on balancing energy and spot markets : Methods for decision support for grid and power plant operators
Nach der Deregulierung der Elektrizitätsmärkte in Deutschland stehen die Netz- und Kraftwerksbetreiber vor neuen Planungsaufgaben unter unsicheren Rahmenbedingungen. Neben dem Wandel von der Kostenminimierung hin zur Gewinnmaximierung gewinnt insbesondere der adäquate Umgang mit Risiken an Bedeutung. Dementsprechend rückt die Handelsplanung in den Fokus der operativen Geschäftstätigkeit.
Handbook Utility Management
As the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility industries have steadily intensified over recent years. These changes in the regulatory framework have caused a shift in the direction of an integrated market environment, resulting in new challenges for the management of power and gas companies and a substantial need for strategic reorientation. The Handbook Utility Management is concerned with these changes and challenges in the utility industries and emerging managerial issues of high practical relevance. Inclusion of the latest insights into the economic, technological, and legal drivers of the diverse value chain activities makes the Handbook a valuable asset for both professionals and researchers.
Handbook on Information Technology in Finance
This Handbook contains surveys of state-of-the-art concepts, systems, applications, best practices as well as contemporary research in the intersection between IT and finance. Included are recent trends and challenges, IT systems and architectures in finance, essential developments and case studies on management information systems, service oriented architecture modelling, IT architectures for securities trading, IT-systems in banking, process-oriented systems in corporate treasuries, grid computing and networking. The IT applications in banking, trading and insurance cover risk management and controlling, financial portals, electronic payment and others. In addition, also finance-related IT applications in non-financial companies are considered. The concept-oriented part of the book focuses on IT methods in finance like financial models and modelling financial data, planning and processes, security, algorithms and complexity.
Handbook of Research Methods for Marketing Management
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical issues regarding how research is conducted, the Handbook offers guidance for all marketing researchers. This guidance includes insights on scale development, necessary condition analysis, experimental design, visual research methods, phenomenology and mobile ethnography. Chapters also consider recent advances in marketing research methods, legal aspects of marketing research, research ethics and how a forensic science framework can be used in marketing research.
Handbook of Performability Engineering
The Handbook of Performability Engineering considers all aspects of performability engineering, providing a holistic view of the entire life cycle of activities of the product, along with the associated cost of environmental preservation at each stage, while maximizing the performance.
