الصفحة 9
الصفحة 9
Fundamentals of business-to-business marketing : Mastering business markets
Gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, But also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Fundamentals of building performance simulation
Pares the theory and practice of a multi-disciplinary field to the essentials for classroom learning and real-world applications. Authored by a veteran educator and researcher, this textbook equips graduate students and emerging and established professionals in engineering and architecture to predict and optimize buildings’ energy use. It employs an innovative pedagogical approach, introducing new concepts and skills through previously mastered ones and deepening understanding of familiar themes by means of new material. Covering topics from indoor airflow to the effects of the weather, the book’s 19 chapters empower learners to: Understand the models and assumptions underlying popular BPS tools ; Compare models, simulations, and modelling tools and make appropriate selections ; Recognize the effects of modelling choices and input data on simulation predictions
Fundamentals of building construction : Materials and methods
Reference for thousands of professionals and students of architecture, engineering, and construction technology for over thirty years. The materials and methods described in this new seventh edition have been thoroughly updated to reflect the latest advancements in the industry. Carefully selected and logically arranged topics-ranging from basic building methods to the principles of structure and enclosure-help readers gain a working knowledge of the field in an enjoyable, easy-to-understand manner. All major construction systems, including light wood frame, mass timber, masonry, steel frame, light gauge steel, and reinforced concrete construction, are addressed. Now in its seventh edition, Fundamentals of building construction contains substantial revisions and updates.
Fundamentals of biomechanics
The book presents a comprehensive review of the major concepts of biomechanics and summarizes them in nine principles of biomechanics. Throughout the text are numerous examples of applying these principles to the work of kinesiology professionals. Specific case studies are presented in four application chapters: physical education, coaching, strength and conditioning, and sports medicine.
Fundamentals of biochemical engineering
Enzyme Kinetics Immobilized Enzyme Industrial Applications of Enzymes Cell Cultivations Cell Kinetics and Fermenter Design Genetic Engineering Sterilization Agitation and Aeration Downstream Processing.
Fundamentals of Artificial Intelligence
Fundamentals of Artificial Intelligence introduces the foundations of present day AI and provides coverage to recent developments in AI such as Constraint Satisfaction Problems, Adversarial Search and Game Theory, Statistical Learning Theory, Automated Planning, Intelligent Agents, Information Retrieval, Natural Language & Speech Processing, and Machine Vision. The book features a wealth of examples and illustrations, and practical approaches along with the theoretical concepts. It covers all major areas of AI in the domain of recent developments. The book is intended primarily for students who major in computer science at undergraduate and graduate level but will also be of interest as a foundation to researchers in the area of AI.
Fundamentals of Architectural Lighting
Light is an inseparable part of architectural design, and is intended to provide students of architecture and interior design with a graphic guideline to the fundamental role lighting plays in this process. While simple light sources may be enough to satisfy practical needs, the design process must expand beyond basic illumination. The challenge for architects and designers is the creation of luminous environments offering visual interest and a sense of well-being, while also meeting basic seeing needs. Technological advances provide opportunities for the lighting designer's creative introduction of light, and the visual and psychological perceptions of the illuminated architectural environment. Fundamentals of Architectural Lighting offers a complete comprehensive guide to the basics of lighting design, equipping students and practitioners with the tools and ideas they need to master a variety of lighting techniques. The book is extensively illustrated with over 250 illustrations to demonstrate basic principles and procedures. It is an excellent resource for anyone interested in the fundamentals of integrated lighting for architectural interior spaces
Fundamentals of anatomy and physiology of speech, language, and hearing
Each topic is explored in bullet-point form with augmentative paragraph information, in-depth box features, and detailed illustrations. High-resolution Anatomage virtual dissection table figures derived from real cadavers offer an unparalleled glimpse into the anatomical structures of the human body, featuring true-to-life colors and an impressive level of detail. Topics explored include respiration, phonation, articulation, swallowing, resonance, hearing, balance, neuroanatomy, and neurophysiology.
Fundamentals of analytical toxicology : Clinical and forensic ; 2nd ed.
An integrated introduction to the analysis of drugs, poisons, and other foreign compounds in biological and related specimens. Assuming only basic knowledge of analytical chemistry, this invaluable guide helps trainee analytical toxicologists understand the principles and practical skills involved in detecting, identifying, and measuring a broad range of compounds in various biological samples. Clear, easy-to-read chapters provide detailed information on topics including sample collection and preparation, spectrophotometric and luminescence techniques, liquid and gas-liquid chromatography, and mass spectrometry including hyphenated techniques. Focuses on analytical, statistical, and pharmacokinetic principles / Describes basic methodology, including colour tests and immunoassay and enzyme-based assays / Outlines laboratory operations, such as method validation, quality assessment, staff training, and laboratory accreditation / Follows IUPAC nomenclature for chemical names and recommended International Non-proprietary Name (rINN) for drugs and pesticides / Includes discussion of 'designer drugs' (novel pharmaceutical substances NPS)
Fundamentals of analytical chemistry ; 10th ed.
Presents the latest developments in analytical chemistry today using a reader-friendly yet systematic and thorough approach. Each chapter begins with a compelling story and stunning visuals. Dynamic photos from renowned chemistry photographer Charlie Winters capture attention while reinforcing key principles. New features highlight chemistry-related careers. You also learn how to use Excel 2019 as a problem-solving tool in analytical chemistry with new exercises, examples and a no-cost supplement by the text authors. OWLv2 online homework tool is also available to help you master the principles of analytical chemistry today.
Fundamentals of analytical chemistry
Offers coverage of the principles and practices of analytic chemistry and consistently shows students its applied nature. This book begins each chapter with a story and photo of how analytic chemistry is applied in industry, medicine, and all the sciences.
Fundamentals of Algebraic Graph Transformation
Graphs are widely used to represent structural information in the form of objects and connections between them. Graph transformation is the rule-based manipulation of graphs, an increasingly important concept in computer science and related fields. This is the first textbook treatment of the algebraic approach to graph transformation, based on algebraic structures and category theory.
Fundamentals of airplane flight mechanics
Airplane flight mechanics is the application of Newton's laws to the study of airplane trajectories (performance), stability, and aerodynamic control. This text is limited to flight in a vertical plane and is divided into two parts. The first part, trajectory analysis, is concerned primarily with the derivation of analytical solutions of trajectory problems associated with the sizing of commercial jets, that is, take-off, climb, cruise, descent, and landing, including trajectory optimization. The second part, stability and control, is further classified as static or dynamic. On each iteration of airplane sizing, the center of gravity is placed so that the airplane is statically stable. Dynamic stability and control is included to study the response of an airplane to control and gust inputs, which is needed for the design of automatic flight control systems. Algorithms are presented for estimating lift, drag, pitching moment, and stability derivatives.
Fundamentals of nanoscale film analysis
The book describes the fundamentals of materials characterization from the standpoint of the incident photons or particles which interrogate nanoscale structures. These induced reactions lead to the emission of a variety of detected of particles and photons. It is the energy and intensity of the detected beams that is the basis of the characterization of the materials. The array of experimental techniques used in nanoscale materials analysis covers a wide range of incident particle and detected beam interactions.
Fundamentals in Nuclear Physics : From Nuclear Structure to Cosmology
Explores nuclear physics and its applications ranging from the structure of nuclei and their reactions, to astrophysics and cosmology. The physics is introduced with arguments based on simple ideas such as the empirical structure of nuclear forces and its interplay with the Pauli principle and Coulomb repulsion. The book then develops elementary nuclear models and illustrates nuclear systematics with experimental data. Reactions and decays are discussed both phenomenologically and from the point of view of fundamental electro-weak interaction theory. The discussions of fission and fusion emphasize nuclear energy production. This leads directly into nuclear astrophysics and nucleosynthesis. The book ends with a presentation of the latest ideas about cosmology. As a primer this course will lay the foundations for more specialized subjects within the vast domain of nuclear physics as a whole. This book emerged from a series of topical courses the authors delivered at the Ecole Polytechnique and will be useful for advanced undergraduates and for scientists in a variety of fields.
Fundamentals and Methods of Machine and Deep Learning : Algorithms, Tools, and Applications
provides a practical approach by explaining the concepts of machine learning and deep learning algorithms, evaluation of methodology advances, and algorithm demonstrations with applications. In recent research studies, they are regarded as one of the disruptive technologies that will transform our future life, business, and the global economy. The recent explosion of digital data in a wide variety of domains, including science, engineering, Internet of Things, biomedical, healthcare, and many business sectors, has declared the era of big data, which cannot be analysed by classical statistics but by the more modern, robust machine learning and deep learning techniques. Since machine learning learns from data rather than by programming hard-coded decision rules, an attempt is being made to use machine learning to make computers that are able to solve problems like human experts in the field.
Fuel Cells : From Fundamentals to Applications
Fuel Cells: Fundamentals to Applications is a concise source of the basic electrochemical principles and engineering aspects involved in the development and commercialization of fuel cells. It describes the applications and techno-economic assessment of fuel cell technologies along with an in-depth discussion of conventional and novel approaches pursued for generating energy. This book is divided into four parts. Parts I and II explain basic and applied electrochemistry relevant to an understanding of fuel cells. Part III covers engineering and technology aspects and Part IV, applications and economics. The first part covers, in detail, the electrode kinetics and electrocatalysis of charge-transfer reactions, and leading electrochemical technologies with focus on relevance to fuel cells. The second part addresses the governing principles of fuel cells, electrocatalysis of fuel cell reactions and experimental techniques pertinent to fuel cell research and development. The third part is devoted to modeling of fuel cell systems and a thorough discussion of fuels, fuel processing and fuel storage, transmission, and distribution. The final part deals with the status of the fuel cell technologies, their applications and economics.
Frontiers of Ferroelectricity : A Special Issue of the Journal of Materials Science
The book presents theory, fundamentals and applications of ferroelectricity. It describes the current levels of understanding of various aspects of the subject as presented by authorities in the field. Reviews and research reports cover the spectrum of ferroelectricity. Topics include relaxors, piezoelectrics, microscale and nanoscale studies, polymers and composites, unusual properties, and techniques and devices. The information in this book is intended for physicists, engineers and materials scientists working with ferroelectric materials including ceramics, single crystals, polymers, composites and even some biological materials.
From computer literacy to informatics fundamentals ; International conference on informatics in secondary schools : Evolution and perspectives, ISSEP 2005, Klagenfurt, Austria, March 30-April 1, 2005, Proceedings
Duetothepenetrationofinformationtechnologyintosocietyatlargeandinto schools in particular, the relationship between informatics and education leading togeneralcomputerliteracyortotheuseofIT-basedapproachesinconventional subjects, e-learning in school, is an evident focus of many contributions. According to the broad scope of the conference its proceedings are split into two volumes. This volume, From Computer Literacy to Informatics Fundam- tals, covers papers reporting on national strategies of informatics instruction and their evolution in accordance with the penetration of information proce- ing equipment in our daily life. In one way or another, these strategies strive to accommodate the needs of basic skills in information and communication te- nology (ICT) with educational principles that can be conveyed by informatics instruction in a traditional sense. Hence, the papers on national strategies are complementedintwoways: ?rstly, bycontributionsthatstrivetoidentifyfun- mental issues, informatics can contribute to the general education process of the youth; and, secondly, by papers presenting approaches on how to link or even to combine instruction about such informatics fundamentals with the need to introduce pupils to the productive use of ICT.
Fracture Mechanics of Ceramics ; Active Materials, Nanoscale Materials, Composites, Glass, and Fundamentals
The 8th International Symposium on fracture mechanics of ceramics was held in on the campus of the University of Houston, Houston, TX, USA, on February 25-28, 2003. With the natural maturing of the fields of structural ceramics, this symposium focused on nano-scale materials, composites, thin films and coatings as well as glass. The symposium also addressed new issues on fundamentals of fracture mechanics and contact mechanics, and a session on reliability and standardization.
