الصفحة 9
الصفحة 9
Handbook of Research Methods for Marketing Management
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical issues regarding how research is conducted, the Handbook offers guidance for all marketing researchers. This guidance includes insights on scale development, necessary condition analysis, experimental design, visual research methods, phenomenology and mobile ethnography. Chapters also consider recent advances in marketing research methods, legal aspects of marketing research, research ethics and how a forensic science framework can be used in marketing research.
Handbook of neurochemistry and molecular neurobiology : Brain Energetics. Integration of Molecular and Cellular Processes
Focuses on aspects of energy metabolism that are unique to the brain. The goal of each chapter is to provide a fundamental overview of each area, to define the state-of-the-art in that area as it relates to brain, and, where appropriate, describe models that portray poorly understood and apparently contradictory data sets with the goal of helping focus attention to experimental resolution of controversial issues.
Handbook of molecular force spectroscopy
Modern materials science and biophysics are increasingly focused on studying and controlling intermolecular interactions on the single-molecule level. Molecular force spectroscopy was developed in the past decade as the result of several unprecedented advances in the capabilities of modern scientific instrumentation, and defines a number of techniques that use mechanical force measurements to study interactions between single molecules and molecular assemblies in chemical and biological systems. Examples of these techniques, which typically target a specific range of experimental systems and geometries, include atomic force microscopy, optical tweezers, surface forces apparatus, and magnetic tweezers.
Handbook of marketing analytics : Methods and applications in marketing management, public policy, and litigation support
Shows analytical marketing methods and their high-impact real-life applications in marketing management, Public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, While 22 case studies present thorough examples of the use of each method. Multidisciplinary in scope, This handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as : Classical and bayesian econometrics, Causality, Machine learning, Optimization, And recent advancements in conjoint analysis.
Handbook of In Vivo Chemistry in Mice : From Lab to Living System
The Handbook of In Vivo Chemistry in Mice: From Lab to Living System introduces readers to general information about live animal experiments and detection methods commonly used for these animal models. It focuses on chemistry-based techniques to develop selective in vivo targeting methodologies, as well as strategies for in vivo chemistry and drug release.
Handbook of High -Temperature Superconductivity : Theory and Experiment
Handbook of High-Temperature Superconductvity is a comprehensive and in-depth treatment of both experimental and theoretical methodologies. It's a unified, coherent work providing a global view of high-temperature superconductivity covering the materials, the relationships with heavy-fermion and organic systems, and the many formidable challenges that remain.
Handbook of advanced magnetic materials : Vol 1 : Nanostructural effects ; Vol 2 : Characterization and simulation ; Vol 3 : Fabrication and processing ; Vol 4 : Properties and applications
The objective of Handbook of Advanced Magnetic Materials is to provide a timely, comprehensive review of recent progress in magnetic materials research. This broad yet detailed reference consists of four volumes: 1.) Nanostructured advanced magnetic materials, 2.) Characterization and simulation of advanced magnetic materials, 3.) Processing of advanced magnetic materials, and 4.) Properties and applications of advanced magnetic materials Emphasis is on the processing, experimental investigation, theoretical understanding, and application of nanostructured magnetic materials. The chapters, authored by worldwide known specialists, provide an introduction into the topics and review the latest advances in magnetic nanostructures and materials. This includes emerging new materials, scientific methods, and experimental techniques. The coverage is very broad and includes nanostructural effects, characterization and simulation, fabrication and processing, and properties and applications of advanced magnetic materials.
Hand transplantation
This book presents the global experimental and clinical experience on hand transplantation and all types of other composite tissue allografts so far performed. A complete review of all aspects of these innovative and ground-breaking procedures is clearly presented in 15 different sections. They include the experimental basis of hand transplantation, strategies for selecting ideal candidates and preparing successful hand transplantation programmes, surgical techniques, most effective immunosuppressive drug regimes, analysis of the unique immunological behaviour of these transplants and rehabilitation protocols to achieve optimal sensory and motor recovery. Each section is dedicated to a special issue, such as psychological and medicolegal implications, brain remodelling after hand transplantation and introduction of a new scoring system for overall comprehensive outcome evaluation. A complete list of composite tissues allografts currently carried out around the world is reported in detail, including the face, abdominal wall, uterus, larynx and knee joint.
Hadron Collider Physics 2005 ; Proceedings of the 1st Hadron Collider Physics Symposium, Les Diablerets, Switzerland, July 4-9, 2005
The Hadron Collider Physics Symposia (HCP) are a new series of conferences that follow the merger of the Hadron Collider Conferences with the LHC Symposia series, with the goal of maximizing the shared experience of the Tevatron and LHC communities. This book gathers the proceedings of the first symposium, HCP2005 and reviews the state-of-the-art in the key physics directions of experimental hadron collider research: - QCD physics - precision electroweak physics - c-, b-, and t-quark physics - physics beyond the Standard Model - heavy ion physics
Guide to Advanced Empirical Software Engineering
Empirical studies have become an integral element of software engineering research and practice. This unique text/reference includes chapters from some of the top international empirical software engineering researchers and focuses on the practical knowledge necessary for conducting, reporting and using empirical methods in software engineering.
Grid Computing : Software Environments and Tools
The book provides: • Discussion of software engineering and modelling tools for the Grid • Analysis of issues inherent in enabling distributed computing across the Grid • Consideration of the software engineering support necessary for managing Grid applications • Proposal of a posited software engineering lifecycle to support application development for Grid Environments (along with associated tools). • Identification of novel concepts, methods and tools within Grid computing which can be put to work in the context of existing experiments and application case studies
Grid computing : Experiment management, Tool Integration, and Scientific Workflows
Grid computing has become a topic of significant interest in the scientific community as a means of enabling application developers to aggregate resources scattered around the globe for solving large-scale scientific problems. This monograph addresses four critical software development aspects for the engineering and execution of applications on parallel and Grid architectures.
Gravitation and Experiment : Poincaré Seminar 2006
This book is the sixth in a series of lectures of the S´ eminaire Poincar´ e,whichis directed towards a large audience of physicists and of mathematicians. The goal of this seminar is to provide up-to-date information about general topics of great interest in physics. Both the theoretical and experimental aspects are covered, with some historical background.
Graded Ferroelectrics, Transpacitors and Transponents
The primary focus of the book is directed toward polarization-graded ferroelectrics and their active components - transpacitors; however, the findings here are quite general. The theory of graded ferroics is put on a solid foundation in Chapters 2 and 5, whereas much of the introductory material relies more heavily upon analogy. This was done so as to provide the reader with an intuitive approach to graded ferroics. Heterogeneous ferroics are shown as logical extensions of passive semiconductor junction devices such as p-n and n-p diodes and their active manifestations: transistors, to transpacitors, transductors, translastics and ultimately to the general active ferroic elements, transponents.
Good Research Practice in Non-Clinical Pharmacology and Biomedicine
This book, published under a CC BY 4.0 license in the Pubmed indexed book series Handbook of Experimental Pharmacology, provides up-to-date information on best practice to improve experimental design and quality of research in non-clinical pharmacology and biomedicine.
Golden gate cloning : Methods and protocols
Provides an overview of the latest protocols that cover the full range of in silico, in vitro, and in vivo approaches to help researchers plan, design, and perform Golden Gate cloning experiments. The chapters in this book cover topics such as Golden Gate cloning of standardized parts; modular DNA construct design for high-throughput Golden Gate Assembly; Golden Gate cloning of Synthetic CRISPR RNA spacer sequences; Golden Gate cloning in Actinobacteria; and YeastFab cloning of toxic genes and protein expression optimization in yeast.
Globalization and Summit Reform : An Experiment in International Governance
This account of the 'L-20 project' describes and analyses a 3-year mobilization designed as an alternative to the political deadlocks preventing progress on critical global issues. The L-20 would include leaders from the existing G-countries, augmented by key regional powers such as China, Brazil, India, South Africa and Egypt. The book traces the origins and findings of the project, which generated a broad array of cutting-edge research and over twenty substantive, action-oriented workshops involving hundreds of experts and practitioners around the world. The workshop series examined in detail the operational possibilities for a Leaders Group addressing a range of issues, including infectious disease control, climate change/global warming, energy security, nuclear proliferation, management of international financial crises, and the provision of safe drinking water and sanitation, to name just a few.
Globalization and Regional Economic Modeling
Globalization is affecting regional economies in a broad spectrum of aspects, from labor market conditions and development policies to climate change. To understand better how this works, we need both conceptual and methodological contributions. We need new schemes to organize our thinking, direct our attention, and frame thought experiments on the basis of which guidance may be offered. And we need methodological innovations that enable us to carry out studies and thought experiments at levels of spatial and temporal resolution and formal complexity adequate to capture and account for the phenomena that characterize globalization. The chapters of this volume, written by an international cast of eminent regional scientists, represent contributions of both types, in many cases introducing and demonstrating the use of new tools for analyzing and understanding enormous changes underway in regional economies around the world.
Global Climatology and Ecodynamics : Anthropogenic Changes to Planet Earth
The purpose of the book is to summarize existing information and assess the level of these uncertainties. We want to stimulate readers to think in the longer term about climate change and ecological damage that is being done to the planet Earth in the hope that it may remain fit for human habitation and a satisfying life style for future generations, not just the next generation or two.
Geotechnical Earthquake Engineering
This book presents all issues of earthquake geotechnical engineering in a comprehensive way. It summarizes the present knowledge on earthquake hazards and their causative mechanisms, experimental studies on nonlinear complex soil behaviour, an analysis to predict ground behaviour during earthquakes, field studies to determine nature of real ground as input data for analysis, and damage mitigation technologies.
