الصفحة 9
الصفحة 9
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Integrated Marketing Communications : A Global Brand-Driven Approach

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications.

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Integrated Assessment of Water Resources and Global Change : A North-South Analysis

The key papers in this volume from the Bonn conference focus on the challenges of integrated assessment of water resources in the context of global change. The growing gap between North and South is also addressed, in terms not only of access to water and its quality, but also of the capacity to do research and implement solutions. The coverage of the papers is up-to-date and comprehensive. Highlights include emerging concepts such as blue and green water, virtual water, the water footprints of nations, multi-agent modelling, linkages between water and biodiversity, and social learning and adaptive management.

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Integer programming and combinatorial optimization ; 9th International IPCO Conference, Cambridge, MA, USA, May 27-29, 2002. Proceedings

This volume contains the papers selected for presentation at IPCO 2002, the NinthInternationalConferenceonIntegerProgrammingandCombinatorial- timization, Cambridge, MA (USA), May 27–29, 2002. The IPCO series of c- ferences highlights recent developments in theory, computation, and application of integer programming and combinatorial optimization. IPCO was established in 1988 when the ?rst IPCO program committee was formed. IPCO is held every year in which no International Symposium on Ma- ematical Programming (ISMP) takes places. The ISMP is triennial, so IPCO conferences are held twice in every three-year period. The eight previous IPCO conferences were held in Waterloo (Canada) 1990, Pittsburgh (USA) 1992, Erice (Italy) 1993, Copenhagen (Denmark) 1995, Vancouver (Canada) 1996, Houston (USA) 1998, Graz (Austria) 1999, and Utrecht (The Netherlands) 2001. In response to the call for papers for IPCO 2002, the program committee received 110 submissions, a record number for IPCO. The program committee met on January 7 and 8, 2002, in Aussois (France), and selected 33 papers for inclusion in the scienti?c program of IPCO 2002. The selection was based on originality and quality, and re?ects many of the current directions in integer programming and combinatorial optimization research.

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Integer programming and combinatorial optimization ; 13th International Conference, IPCO 2008 Bertinoro, Italy, May 26-28, 2008 Proceedings

The volume contains the papers selected for presentation at IPCO 2008, the 13th International Conference on Integer Programming and Combinatorial - timization that was held in Bertinoro (Italy), May 26–28, 2008. The IPCO series of conferences, sponsored by the Mathematical Progr- ming Society, highlights recent developments in theory, computation, and app- cation of integer programming and combinatorial optimization. The frst conf- ence took place in 1990; starting from IPCO 1995, the proceedings are published in the Lecture Notes in Computer Science series. The 12 previous IPCO conferences were held in Waterloo (Canada) 1990.

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Inside deep learning : Math, algorithms, models

Journey through the theory and practice of modern deep learning, and apply innovative techniques to solve everyday data problems. In Inside Deep Learning, you will learn how to: Implement deep learning with PyTorch Select the right deep learning components Train and evaluate a deep learning model Fine tune deep learning models to maximize performance Understand deep learning terminology Adapt existing PyTorch code to solve new problems Inside Deep Learning is an accessible guide to implementing deep learning with the PyTorch framework. It demystifies complex deep learning concepts and teaches you to understand the vocabulary of deep learning so you can keep pace in a rapidly evolving field. No detail is skipped--you'll dive into math, theory, and practical applications. Everything is clearly explained in plain English.

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Inorganic and Organometallic Polymers

This book has its origins in courses taught by the author to various und- graduate and graduate students at the Indian Institute of Technology, K- pur, India. The diversity of inorganic chemistry and its impact on polymer chemistry has been profound. This subject matter has grown considerably in the last decade and the need to present it in a coherent manner to young minds is a pedagogic challenge. The aim of this book is to present to the students an introduction to the developments in Inorganic and - ganometallic polymers. This book is divided into eight chapters. Chapter 1 provides a general overview on the challenges of Inorganic polymer synthesis. This is f- lowed by a survey of organic polymers and also includes some basic f- tures of polymers. Chapters 3-8 deal with prominent families of inorganic and organometallic polymers. Although the target group of this book is the undergraduate and graduate students of chemistry, chemical engineering and materials science it is also hoped that chemists and related scientists in industry would find this book useful.

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Innovative Learning Environments in STEM Higher Education : Opportunities, Challenges, and Looking Forward

As explored in this book, higher education in STEM fields is influenced by many factors, including education research, government and school policies, financial considerations, technology limitations, and acceptance of innovations by faculty and students.

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Innovative Internet Community Systems ; Vol. 3473 ; 4th International Workshop, IICS 2004, Guadalajara, Mexico, June 21-23, 2004. Revised Papers

This book constitutes the thoroughly refereed postproceedings of the 4th International Workshop on Innovative Internet Community Systems, IICS 2004, held in Guadalajara, Mexico, in June 2004. The 25 revised full papers presented together with 2 invited papers have been carefully reviewed. They focus mainly on system-oriented problems, text processing, and theoretical foundations of distributed and Internet systems. They also deal with speed and quality-of-service problems of Internet protocols, aspects of cooperation and collaboration in Internet systems, as well as agent and text-processing-based methods. In addition, 9 papers stem from two mini-workshops, one on computational epidemiology and the other on optimization of urban traffic systems.

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Innovative approaches for learning and knowledge sharing ; 1st European Conference on Technology Enhanced Learning, EC-TEL 2006, Crete, Greece, October 1-4, 2006, Proceedings

This book constitutes the refereed proceedings of the First European Conference on Technology Enhanced Learning, EiTEL 2006, held in Crete, Greece in October 2006. The 32 revised full papers, 13 revised short papers and 31 poster papers presented together with 2 keynote talks were carefully reviewed and selected from 192 submissions. The conference provides a unique forum for all research related to technology-enhanced learning, as well as its interactions with knowledge management, business processes and work environments. Topics addressed are collaborative learning, personalized learning, multimedia content, semantic web, metadata and learning, workplace learning, learning repositories and infrastructures for learning, as well as experience reports, assesment, and case studies.

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Innovations in 3D Geoinformation Science

Covers various aspects of spatial data modelling specifically regarding three-dimensional (3D) modelling and structuring. The realization of "true" 3D geoinformation spatial systems requires a high input, and the developmental process is taking place in various research centers and universities around the globe.

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Innate and Adaptive Immunity in the Tumor Microenvironment

Recent studies, indicate that the tumor microenvironment is unique in providing both supportive and inhibitory factors that determine the fate of the tumor and its host. Accordingly, microenvironmental immunity that operates inside and around a tumor plays a crucial role in cancer development and progression. The aim of the present volume is to compile reviews on innate and adaptive immune responses at the tumor microenvironment with emphasis on positive and negative outcomes that affect the progression of the disease. These reviews have been solicited from experts in the field who published original research studies focusing on these issues.

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Information theoretic security ; 3rd International Conference, ICITS 2008, Calgary, Canada, August 10-13, 2008. Proceedings

This book constitutes the proceedings of the Third International Conference on Information Theoretic Security, held in Calgary, Canada, in August 2008.The 14 papers presented in this volume were carefully reviewed and selected from 43 submissions. There were nine invited speeches to the conference. The topics covered are secure and reliable communication; quantum information and communication; networks and devices; multiparty computation; information hiding and tracing; coding theory and security; quantum computation; foundation; and encryption.

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Information technology in the service economy : Challenges and possibilities for the 21 Century ; IFIP TC8 WG8.2 International Working Conference August 10–13, 2008, Toronto, Ontario, Canada

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction. Proceedings and post-proceedings of refereed international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research.

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Information technology for balanced manufacturing systems ; IFIP TC 5, WG 5.5 7th International Conference on information technology for balanced automation systems in manufacturing and services, Niagra Falls, Ontario, Canada, September 4-6, 2006

International Federation for Information Processing The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction. Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.

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Information technology and Lawyers : Advanced technology in the legal domain, from challenges to daily routine

The area of Information Technology & Lawyers is a fascinating one. Both from a practical and an academic perspective the opportunities of applying Information Technology to law are tremendous. At the same time, however, lawyers are amongst the most conservative professionals, and traditional late adapters of technology. Nowadays the gap between Information Technology & Lawyers is closing more and more, in particular due to the Internet and the richness of legal sources that can be found online. This book provides material to further bridge the gap by showing people with a legal background what is possible with Information Technology now and in the near future, as well as by showing people with an IT background what opportunities exist in the domain of law.

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Information Systems Security ; Vol. 3803 : 1st International conference, ICISS 2005, Kolkata, India, December 19-21, 2005, Proceedings

The 1st InternationalConference on Information Systems Security (ICISS 2005) was held December 19–21, 2005 at Jadavpur University, Kolkata, India. The objectives of the conference were to discuss in depth the current state of the research and practice in information systems security, enable participants to bene?tfrompersonalcontactwithotherresearchersandexpandtheirknowledge, and disseminate the research results. This volumecontains 4 invitedpapers,19refereedpapersthat werepresented at the conference, and 5 ongoing project summaries. The refereed papers, which were selected from the 72 submissions, were rigorouslyreviewed by the Program Committee members. The volume provides researcherswith a broad perspective of recent developments in information systems security. A special note of than...

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Information Sharing on the Semantic Web

The more information is available, the harder it is to locate any particular piece of it. And even when it has been successfully found, it is even harder still to usefully combine it with other information we may already possess. It is commonly understood that this problem of information sharing can only be solved by giving computers better access to the semantics of the information. While it has been recognized that ontologies play a crucial role in solving the open problems, most approaches rely on the existence of well-established data structures. To overcome these shortcomings, Stuckenschmidt and van Harmelen describe ontology-based approaches for resolving semantic heterogeneity in weakly structured environments, in particular the World Wide Web. Addressing problems like missing conceptual models, unclear system boundaries, and heterogeneous representations, they design a framework for ontology-based information sharing in weakly structured environments like the Semantic Web. For researchers and students in areas related to the Semantic Web, the authors provide not only a comprehensive overview of the State of the art, but also present in detail recent research in areas like ontology design for information integration, metadata generation and management, and representation and management of distributed ontologies. For professionals in areas such as e-commerce and knowledge management, the book provides decision support on the use of novel technologies, information about potential problems, and guidelines for the successful application of existing technologies.

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Information Retrieval Technology ; Vol. 3689 ; 2nd Asia information retrieval symposium, AIRS 2005, Jeju Island, Korea, October 13-15, 2005, Proceedings

Asia Information Retrieval Symposium (AIRS) was established in 2004 by the Asian information retrieval community after the successful series of Information Retrieval with Asian Languages (IRAL) workshops held in six different locations in Asia, starting from 1996. The AIRS symposium aims to bring together international researchers and developers to exchange new ideas and the latest results in the field of information retrieval (IR). The scope of the symposium covers applications, systems, technologies and theoretical aspects of information retrieval in text, audio, image, video and multi-media data. We are very pleased to report that we saw a sharp and steady increase in the number of submissions and their qualities, compared with previous IRAL workshop series. We received 136 submissions from all over the world including Asia, North America, Europe, Australia, and even Africa, from which 32 papers (23%) were presented in oral sessions and 36 papers in poster sessions (26%). We also held a special session called “Digital Photo Albuming,” where 4 oral papers and 3 posters were presented. It was a great challenge and hard work for the program committee to select the best among the excellent papers. The high acceptance rates witness the success and stability of the AIRS series. All the papers and posters are included in this LNCS (Lecture Notes in Computer Science) proceedings volume, which is S- indexed. The technical program included two keynote talks by Prof. Walter Bender and Prof.

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Information networking : Convergence in broadband and mobile networking ; International conference, ICOIN 2005, Jeju Island, Korea, January 31 - February 2, 2005, Proceedings

Welcome to ICOIN 2005,the International Conference on Information Netwo- ing, held at Ramada Plaza Jeju Hotel, Jeju Island, Korea during January 31– February2,2005.ICOIN2005followedthesuccessofpreviousconferences.Since 1986, the conference has provided a technical forum for various issues in inf- mation networking. The theme of each conference re?ects the historic events in the computer communication industry. (Please refer to www.icoin2005.or.kr for details.) The theme of ICOIN 2004, “Convergence in Broadband and Mobile Networking,” was used again for ICOIN 2005 since we believed it was ongoing. This year we received 427 submissions in total, which came from 22 co- tries. Upon submission, authors were asked to select one of the categories listed in the Call for Papers. The most popular category chosen was network se- rity, followed by mobile networks and wireless LANs. Other areas with strong showings included QoS and resource management, ad hoc and sensor networks, and wireless multimedia systems. From the outset, we could see where recent research interest lay and could make sure that the theme was still going in the right direction.

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Information hiding ; 6th International Workshop, IH 2004, Toronto, Canada, May 23-25, 2004, Revised selected papers

All papers were divided into eight sessions: digital media watermarking, steganalysis, digital forensics, steganography, software watermarking, security and privacy, anonymity, and data hiding in unusual content. This year, the workshop included a one-hour rump session that offered an opportunity to the delegates to share their work in progress and other brief but interesting contributions.

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