الصفحة 8
الصفحة 8
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Advancing Human Assessment : The Methodological, Psychological and Policy Contributions of ETS
Describes the extensive contributions made toward the advancement of human assessment by scientists from one of the world’s leading research institutions, Educational Testing Service. The book’s four major sections detail research and development in measurement and statistics, education policy analysis and evaluation, scientific psychology, and validity. Many of the developments presented have become de-facto standards in educational and psychological measurement, including in item response theory (IRT), linking and equating, differential item functioning (DIF), and educational surveys like the National Assessment of Educational Progress (NAEP), the Programme of international Student Assessment (PISA), the Progress of International Reading Literacy Study (PIRLS) and the Trends in Mathematics and Science Study (TIMSS). In addition to its comprehensive coverage of contributions to the theory and methodology of educational and psychological measurement and statistics,
AdvancED Flex 3
Divided into three parts. The first part discusses the architectural and design aspects of Flex 3 application development. It explains the internals of a Flex 3 application and advocates a few best practices to fine-tune your application to ensure maximum performance. It includes tutorials on creating custom components, data binding, and creating AIR-powered desktop applications. The second part concentrates on effectively integrating Flex 3 with server- and client-side technologies. Techniques for integration with Java and PHP are covered in detail, and content covering interaction with client-side technologies is also included. After reading the chapter on JavaScript integration, you will be ready to create applications that can use Ajax and Flex 3 together. The third and final part of the book is a unique and eclectic mix of some advanced topics like mash-ups, collaborative applications, 3D rendering, highly interactive visualization, and audio and video streaming.
Absolute Essentials of Business Behavioural Ethics
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour.This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management).
A Story of Islamic Art
The book also provides a detailed introduction, maps, timeline, glossary, and guides for further reading. This book offers accessible answers to key questions in the scholarship on Islamic art and architecture from its earliest times to the present. The issues dealt with in each of the stories include iconography, attitudes towards representation, the role of script, the elaboration of geometric decoration, the creation of sacred and secular spaces in architecture, and the socio-cultural context of art production and consumption.
A Handbook of Sustainable Building Design and Engineering : An Integrated Approach to Energy, Health and Operational Performance
Equips students with the tools they will need to tackle the challenges of sustainable building design and engineering. The book looks at how to design, engineer and monitor energy efficient buildings, how to adapt buildings to climate change, and how to make buildings healthy, comfortable and secure. New material for this edition includes sections on environmental masterplanning, renewable technologies, retrofitting, passive house design, thermal comfort and indoor air quality. With chapters and case studies from a range of international, interdisciplinary authors, the book is essential reading for students and professionals in building engineering, environmental design, construction and architecture
A Course on Mathematical Logic
This is a short, distinctive, modern, and motivated introduction to mathematical logic for senior undergraduate and beginning graduate students in mathematics and computer science. Any mathematician who is interested in knowing what logic is concerned with and who would like to learn Gödel’s incompleteness theorems should find this book particularly convenient. The treatment is thoroughly mathematical, and the entire subject has been approached like a branch of mathematics. Serious efforts have been made to make the book suitable for the classroom as well as for self-reading. The book does not strive to be a comprehensive encyclopedia of logic. Still, it gives essentially all the basic concepts and results in mathematical logic. The book prepares students to branch out in several areas of mathematics related to foundations and computability such as logic, axiomatic set theory, model theory, recursion theory, and computability.
