الصفحة 73
الصفحة 73
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Market segmentation analysis : Understanding it, doing it, and making It useful
Offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Marine Resource Conservation and Poverty Reduction Strategies in Tanzania
Despite the social, nutritional, economical and environmental importance of Tanzanian coastal areas, yet they are vulnerable to both over-exploitation and degradation of their habitats. Using the data from two coastal villages and econometric methods as well as Stochastic Production Frontier techniques, the book demonstrates the extent which various socio-economic dimensions of rural coastal households influence livelihood pathways, production efficiency and attitudes towards conservation initiatives. Thus, attention to differential patterns of rural coastal households presents more viable possibilities for coastal villages to have conservation-development policies/programs that lead to poverty reduction.
Manual of Digital Earth
This book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision of Digital Earth, the evolution of that vision, the relevant key technologies, and the role of Digital Earth in helping people respond to global challenges, this publication reveals how and why Digital Earth is becoming vital for acquiring, processing, analysing and mining the rapidly growing volume of global data sets about the Earth.
Managing Virtualization of Networks and Services ; 18th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2007, San José, CA, USA, October 29-31, 2007, Proceedings
This volume of the Lecture Notes in Computer Science series contains all papers th accepted for presentation at the 18 IFIP/IEEE International Workshop on Distributed Systems: Operations and Management (DSOM 2007), which was held in the heart of Silicon Valley, San Jose, California, USA, on October 29–31, 2007.
Managing the Digital Transformation : Aligning Technologies, Business Models, and Operations
Provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) involved and details the impact, the decision-making process, and the interplay between technologies, business models, and operations.
Managing Large-Scale Service Deployment ; 19th IFIP/IEEE International Workshop on Distributed Systems : Operations and Management, DSOM 2008, Samos Island, Greece, September 22-26, 2008. Proceedings
Contains all papers accepted for presentation at the 19th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management (DSOM 2008),which was held September 25-26, 2008 on the island of Samos, Greece. DSOM 2008 was the 19th event in a series of annual workshops. It followed in the footsteps of previous s- cessful meetings, the most recent of which were held in San Jos´ e, California, USA (DSOM 2007), Dublin, Ireland (DSOM 2006), Barcelona, Spain (DSOM 2005), Davis, California, USA (DSOM 2004), Heidelberg, Germany (DSOM 2003), and Montreal, Canada (DSOM 2002).
Managing Innovation and Standards : A Case in the European Heating Industry
This book provides an in-depth study of the management of standards and regulation in sustainable and radical innovation development. It considers the case of micro Combined Heat and Power (mCHP) technology. The developers of this radical innovation in the European heating sector encountered major conflicts when attempting to create or adapt standards when bringing the technology to market. Utilising rich research data and interviews with key actors, the author uses this case to derive a grounded theory on the management of standards and regulation during an innovation process. The results also have important implications for innovators, which are reflected in clear advice for practice.
Managing Information Quality : Increasing the Value of Information in Knowledge-intensive Products and Processes
It still holds true: information is not always the answer. Information is often part of the problem. While the main goal of information in the business place is to - able adequate decisions and actions, it can also lead to numerous negative effects: it can confuse, block creativity, or it can lead to hectic activism, stress and fatigue. Information can distract and divert attention, and it may even delay important - cisions – the paralysis by analysis. Strategies to avoid these dysfunctional effects of information can be divided into sender-based strategies and receiver-based strategies.
Managing Distributed Cloud Applications and Infrastructure : A Self-Optimising Approach
The emergence of the Internet of Things (IoT), combined with greater heterogeneity not only online in cloud computing architectures but across the cloud-to-edge continuum, is introducing new challenges for managing applications and infrastructure across this continuum.
Managing Cyber Threats : Issues, Approaches, and Challenges
Brings together the latest techniques for managing cyber threats, developed by some of the world’s leading experts in the area. The book includes broad surveys on a number of topics, as well as specific techniques. It provides an excellent reference point for researchers and practitioners in the government, academic, and industrial communities who want to understand the issues and challenges in this area of growing worldwide importance.
Management of Multimedia Networks and Services ; 8th International Conference on Management of Multimedia Networks and Services, MMNS 2005, Barcelona, Spain, October 24-26, 2005, Proceedings
We are delighted to present the proceedings of the 8th IFIP/IEEE International Conference on Management of Multimedia Networks and Services (MMNS 2005). The MMNS 2005 conference was held in Barcelona, Spain on October 24–26, 2005. As in previous years, the conference brought together an international audience of researchers and scientists from industry and academia who are researching and developing state-of-the-art management systems, while creating a public venue for results dissemination and intellectual collaboration. This year marked a challenging chapter in the advancement of management systems for the wider management research community, with the growing complexities of the “so-called” multimedia over Internet, the proliferation of alternative wireless networks (WLL, WiFi and WiMAX) and 3G mobile services, intelligent and high-speed networks scalable multimedia services and the convergence of computing and communications for data, voice and video delivery. Contributions from the research community met this challenge with 65 paper submissions; 33 high-quality papers were subsequently selected to form the MMNS 2005 technical program. The diverse topics in this year’s program included wireless networking technologies, wireless network applications, quality of services, multimedia, Web applications, overlay network management, and bandwidth management.
Management of Data Center Networks
Delivers a rigorous and insightful exploration of the network management challenges that present within intra- and inter-data center networks, including reliability, routing, and security. The book also discusses new architectures found in data center networks that aim to minimize the complexity of network management while maximizing Quality of Service, like Wireless/Wired DCNs, server-only DCNs, and more. offers: A thorough overview of the architectures of data center networks, including the classification of switch-centric, server-centric, enhanced, optical, and wireless DCN architectures An exploration of resource management in wired and wireless data center networks, including routing and wireless channel allocation and assignment challenges and criteria Practical discussions of inter-data center networks, including an overview of basic virtual network embedding Examinations of energy and security management in data center networks
Management of Convergence Networks and Services ; 9th Asia-Pacific Network Operations and Management Symposium, APNOMS 2006, Busan, Korea, September 27-29, 2006, Proceedings
Constitutes the refereed proceedings of the 9th Asia-Pacific Network Operations and Management Symposium, APNOMS 2006. This book presents 50 revised full papers and 25 revised short papers, organized in topical sections on management of ad hoc and sensor networks, network measurements and monitoring, mobility management, QoS management, and more
Management of Acute Pulmonary Embolism
Management of Acute Pulmonary Embolism highlights traditional, novel, and evolving aspects of the diagnosis and treatment of pulmonary embolism (PE). Emphasis is placed on specific issues related to PE, including pregnancy, cancer, thrombophilia, and air travel. The authors critically review and interpret available data, and provide clear recommendations for diagnosis and therapeutic concerns in clinical management of PE patients. Management of Acute Pulmonary Embolism is organized in three precise sections - diagnosis, treatment, and special topics. Each section is up-to-date and detailed, and provides clear recommendations for diagnostic and therapeutic approaches to patients with PE in clinical practice. This practical volume is an essential starting point for future study for both medical students and established investigators.
Management and Information Technology after Digital Transformation
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape.
Malware Detection
Malware Detection, based on the Special ARO/DHS Workshop on Malware Detection at Rosslyn, VA, in 2005, captures the state of the art research in the area of malicious code detection, prevention and mitigation.
Making with data : Physical design and craft in a data-driven world
Making with Data: Physical Design and Craft in a Data-Driven World provides a snapshot of the diverse practices contemporary creators are using to produce objects, spaces, and experiences imbued with data. Across 25+ beautifully-illustrated chapters, international artists, designers, and scientists each explain the process of creating a specific data-driven piece—illustrating their practice with candid sketches, photos, and design artifacts from their own studios. Featuring influential voices in computer science, data science, graphic design, art, craft, and architecture, Making with Data is accessible and inspiring for enthusiasts and experts alike.
Making Grids Work ; Proceedings of the CoreGRID Workshop on Programming Models Grid and P2P System Architecture Grid Systems, Tools and Environments 12-13 June 2007, Heraklion, Crete, Greece
Making Grids Work includes selected articles from the CoreGRID Workshop on Grid Programming Models, Grid and P2P Systems Architecture, Grid Systems, Tools and Environments held at the Institute of Computer Science, Foundation for Research and Technology - Hellas in Crete, Greece, June 2007. This workshop brought together representatives of the academic and industrial communities performing Grid research in Europe. Organized within the context of the CoreGRID Network of Excellence, this workshop provided a forum for the presentation and exchange of views on the latest developments in Grid Technology research. This volume is the 7th in the series of CoreGRID books.
Making Globally Distributed Software Development a Success Story : International Conference on Software Process, ICSP 2008 Leipzig, Germany, May 10-11, 2008 Proceedings
This volume contains papers presented at the International Conference on Software Process (ICSP 2008) held in Leipzig, Germany, during May 10-11, 2008. ICSP 2008 was the second conference of the ICSP series. The theme of ICSP 2008 was “Making Globally Distributed Software Development a Success Story. ” Software developers work in a dynamic context of frequently changing technologies and with limited resources. Globally distributed development teams are under ev- increasing pressure to deliver their products more quickly and with higher levels of qu- ity. At the same time, global competition is forcing software development organizations to cut costs by rationalizing processes, outsourcing part of or all development activities, reusing existing software in new or modified applications, and evolving existing systems to meet new needs, while still minimizing the risk of projects failing to deliver.
