الصفحة 7
الصفحة 7
Digitization of the management accounting function : A case study analysis on manufacturing companies
Analyzes the impact of digitization on management accounting in five manufacturing companies. It is one of the first in-depth empirical studies on the intersection of management accounting and digitization. The study suggests that there are two archetypes of digitization of the management accounting function. The first archetype emphasizes top-down-driven changes that aim to enhance efficiency, such as conducting tasks with a higher degree of automation in a leaner structure with fewer resources. The second archetype is strongly driven and initiated by employees in the management accounting function (bottom-up). The focus is on improving the use of data by applying innovative analytics methods, integrating additional sources of data, and benefiting from new technologies like artificial intelligence. The results of the study also indicate that digitization of the management accounting function is mostly in line with the overall company strategy.
Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective
This is book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them.
Digital business strategies in blockchain ecosystems : Transformational design and future of global business
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime.
Digital analytics for marketing
Provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Also demonstrates how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. It overs timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
DevOps for Digital Leaders : Reignite Business with a Modern DevOps-Enabled Software Factory
In DevOps for Digital Leaders, deep collective experience on both sides of the dev–ops divide informs the global thought leadership and penetrating insights of the authors, all three of whom are cross-portfolio DevOps leaders at CA Technologies. Aruna Ravichandran, Kieran Taylor, and Peter Waterhouse analyze the organizational benefits, costs, freedoms, and constraints of DevOps. They chart the coordinated strategy of organizational change, metrics, lean thinking, and investment that an enterprise must undertake to realize the full potential of DevOps and reach the sweet spot where accelerating code deployments drive increasing customer satisfaction, revenue, and profitability.
Development and evaluation of setup strategies in printed circuit board assembly
The last decade has seen a rapid extension of electronic control devices for various types of technical products. In modern electronics manufacturing, highly automated assembly systems are used to mount the electronic components onto the printed circuit boards (PCBs). Maintaining high production flexibility in order to meet the desired product variety and, at the same time, achieving high utilization rates of the capital-intensive production equipment can only be achieved by applying highly sophisticated planning and control strategies for the operation of modern placement machines. Ihsan Onur Yilmaz develops a novel group setup strategy which integrates multiple problems of the PCB assembly, especially in a medium-variety production environment. At the core of his principle approach are the identification of similarities between different types of PCBs and the generation of PCB clusters upon which group setup strategies are based. The developed setup strategies are also innovative in the sense that they integrate the optimization of detailed machine operations. This integration has not been achieved in the classical approaches which primarily rely on statistical clustering techniques.
Designing Organizations : 21st Century Approaches
The design of organizations has been an ongoing concern of management theory and practice over the past several decades. Over this time, there has been little change in the fundamental theory, principles and concepts of Organization Design (OD). Recently organizational life has changed dramatically with the advent of: new communication systems, adaptive mechanisms, information technology, knowledge management systems, innovation processes and more. This book systemically examines these developments and their impact on OD with contributions from leading scholars in the area. Also featured in the book are the practical issues with implementing OD in organizations. The individual chapters are organized into five sections: (1) Putting Contingency Theory in its Place, (2) Focus on Individuals Who Make up the Organization, (3) Innovation Processes and Organization Design, (4) Adaptation and Technology, and (5) Design for Performance. Each chapter examines aspects of the book’s threefold theme: (1) core issues in organization design, (2) emerging theoretical perspectives in OD, and (3) new developments and directions in OD. A special feature of each chapter is: 1) implications for theory, and 2) implications for practice.
Designing Digital Work : Concepts and Methods for Human-centered Digitization
This book could well be the most comprehensive collection to date of integrated ideas on the elicitation, representation, integration and digitization of work processes and collaboration. The authors take a heavily human-centered approach while never losing sight of engineering aspects involved. Rooted in relevant theories, they present a set of practice-oriented tools and methods that will help bring work and work support into the hyper connected, data-driven era we are now entering.
Designing brand identity : An essential guide for the whole branding team ; 5th ed.
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus.
Design of advanced manufacturing systems : Models for capacity planning in advanced manufacturing systems
The aim of this book is to provide a framework and speci?c methods and tools for the selection and con?guration of capacity of Advanced Manufacturing Systems (AMS). In particular this book de?nes an - chitecture where the multidisciplinary aspects of the designofAMSare properly organized and addressed. The tool will support the decisi- maker in the de?nition of the con?guration of the system which is best suited for the particular competitive context where the ?rm operates or wants tooperate. Thisbookisofinterest for academic researchers in the ?eldofind- trial engineering and particularly indicated in the areas of operations and manufacturing strategy.
Dépistage et cancers cutanés = Skin cancer screening
This work takes stock of the epidemiological aspects of these tumors in France and their clinical aspects. It offers an identification of risk markers and predisposing lesions specific to each tumor type. A strategy for the early diagnosis of carcinoma on the one hand and of melanoma on the other is proposed, relying, in particular for melanoma, on the new methods of care offered today to the patient.
Deep Integration, Global Firms, and Technology Spillovers
This book explores the impact of deep regional economic integration on spillovers of knowledge and technology across countries. Deep integration through signing deep regional trade agreements (DRTAs), which cover various policy areas in addition to tariff reductions, may or may not facilitate technology spillovers among their signatories. To understand the mechanism of the impact of deep integration on technology spillovers, this book starts by analyzing the behavior of global firms. Factors that affect global firms’ activities, such as export, foreign direct investment (FDI), offshore outsourcing, are examined. Micro data on Japanese firms are employed for the analysis. Then, the relationships between bilateral trade patterns and technology spillovers and between types of FDI and technology spillovers are investigated in detail.
Decision Support for Global Enterprises
Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate creative discussion between academic researchers and the practitioner IS community to improve the research and practice in the area. (2) Increase awareness of the problems and challenges faced by global enterprises that can be met with innovative decision support systems. Limitations are also explored, covering the following topics: the emerging enterprise decision making processes and technologies; decision making in uncertain, changing conditions; the changing infrastructure in organizations and society; the expanding role of web technologies; and emerging theories and practices for managing knowledge and making decisions.
Database Marketing : Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
Data driven : Harnessing data and AI to reinvent customer engagement
Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success, Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal, Capture, organize, and analyze data from every source and activate it across every channel, Create a data-powered marketing strategy that can be customized for any audience, Serve individual consumers with highly personalized interactions, Deliver better customer service for the best customer experience, Improve your products and optimize your operating systems, Use AI and IoT to predict the future direction of markets. Also you’ll discover the three principles for building a successful data strategy and the five sources of data-driven power.
Data assimilation fundamentals : A unified formulation of the state and parameter estimation problem
This textbook's significant contribution is the unified derivation of data-assimilation techniques from a common fundamental and optimal starting point, namely Bayes' theorem. Unique for this book is the "top-down" derivation of the assimilation methods. It starts from Bayes theorem and gradually introduces the assumptions and approximations needed to arrive at today's popular data-assimilation methods. This strategy is the opposite of most textbooks and reviews on data assimilation that typically take a bottom-up approach to derive a particular assimilation method.
Cyber-physical systems : Foundations and techniques
Covers the various aspects associated with Cyber-Physical Systems (CPS) such as algorithms, application areas, and the improvement of existing technology such as machine learning, big data and robotics. The scope of CPS is tremendous. In CPS, one sees the applications of various emerging technologies such as artificial intelligence (AI), Internet of Things (IoT), machine learning (ML), deep learning (DL), big data (BD), robotics, quantum technology, etc. In almost all sectors, whether it is education, health, human resource development, skill improvement, startup strategy, etc., one sees an enhancement in the quality of output because of the emergence of CPS into the field.
Customising Stakeholder Management Strategies: Concepts for Long-term Business Success
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals.
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Cultural heritage and human rights
The volume addresses a deeply political aspect of heritage preservation and management as it relates to human rights. Social and community advocates assert that heritage is necessary for the articulation and preservation of cultural identity. The display of heritage monuments and performance can be a strategy for asserting minority identity in the face of majority pressure – as well as a tool for resistance and the expression of difference.
