الصفحة 68
الصفحة 68
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Mastering VMware Horizon 8 : An Advanced Guide to Delivering Virtual Desktops and Virtual Apps
Learn all about designing, installing, configuring, and managing VMware Horizon, with a core focus on how to deliver virtual desktops using Horizon. This book allows you to follow the complete process for deploying VMware Horizon and covers the design, deployment, and management of solutions. You will: See the core components of VMware Horizon and their functionality / Design and install a Horizon environment / Deliver the best end-user experience / Manage the deployed solution / Use VMware reference architectures to create real-life scenario examples / Review the minimum requirements for designing a solution
Mastering Calculations in Linear and Nonlinear Mechanics
Mastering Calculations in Linear and Nonlinear Mechanics is concerned with the management of calculations in linear and nonlinear mechanics. In the last twenty years The accent is on the concept of error in constitutive relation. An important part of this work is also devoted to the utilization of the error estimators involved in a calculation.
Master dentistry ; Vol.2 : Restorative dentistry, paediatric dentistry and orthodontics
Provides a comprehensive overview of core elements of restorative adult and paediatric dentistry that students will need in order to pass their final exams. Edited by Professor Giles McCracken, the book provides key details and an overall broad summary of the multiple facets of restorative dentistry, pediatric dentistry and orthodontics. It includes conscious sedation, anxiety management and how law, ethics and professionalism interface with the delivery of dentistry. The book has been fully updated to include developments in restorative dentistry, the latest materials and new technology, and is ideal for undergraduate students, vocational trainees and those preparing for post-graduate examinations.
Master Dentistry ; Vol.1 : Oral and Maxillofacial Surgery, Radiology, Pathology and Oral Medicine
Provides a comprehensive overview of the oral and maxillofacial subjects in dentistry that students will need in order to pass their final exams. This invaluable adjunct to exam preparation provides a practical synthesis of core information, reflecting real-life case scenarios. Information is structured to enhance understanding and clinical decision making, and a variety of self-assessment methods prepare students for success. Comprehensively updated, the book covers a range of essential topics in the field of contemporary oral and maxillofacial subjects, including surgical flap design, state-of-the-art surgical techniques, zygomatic implants, molecular pathology, current imaging applications and pain management. The text is integrated and evidence based throughout. Covers oral and maxillofacial surgery, radiology, pathology and oral medicine subjects Brand new chapter on facial skin broadens diagnostic ability Range of self-assessment tasks to support learning Aligns to dental school curricula globally Concise and easy to follow Designed to support recall for examination purposes Practical guidance on examination preparation and skills Perfect for BDS exam preparation and candidates taking the MFDS, MJDF, ORE or other post-graduate exams
Massively Multi-Agent Technology ; AAMAS Workshops, MMAS 2006, LSMAS 2006, and CCMMS 2007 Hakodate, Japan, May 9, 2006 Honolulu, HI, USA, May 15, 2007 Selected and Revised Papers
This book constitutes the thoroughly refereed post-workshop proceedings of the joint AAMAS 2006 International Workshops on Massively Multi-Agent Systems, MMAS 2006, and on Large scale Multi-Agent Systems, LSMAS 2006, held in Hakodate, Japan, in May 2006, and of the International Workshop on Coordination and Control in Massively Multi-Agent Systems, CCMMS 2007, held in Honolulu, HI, USA, in May 2007 as associated event of AAMAS 2007.
Mass Customization : Challenges and Solutions
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
Marx in management and organisation studies : Rethinking value, labour and class struggles
Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, value and social antagonisms in the broad area of management and organisation studies.
Martens and Fishers (Martes) in human-altered environments : An international perspective
Examines the conditions where humans and martens are compatible and incompatible, and promotes land use practices that allow Martes to be representatively distributed and viable. All Martes have been documented to use forested habitats and 6 species (excluding the stone marten) are generally considered to require complex mid- to late-successional forests throughout much of their geographic ranges. All species in the genus require complex horizontal and vertical structure to provide escape cover protection from predators, habitat for their prey, access to food resources, and protection from the elements. Martens and the fisher have high metabolic rates, have large spatial requirements, have high surface area to volume ratios for animals that often inhabit high latitudes, and often require among the largest home range areas per unit body weight of any group of mammals. Resulting from these unique life history characteristics, this genus is particularly sensitive to human influences on their habitats, including habitat loss, stand-scale simplification of forest structure via some forms of logging, and landscape-scale effects of habitat fragmentation. Given their strong associations with structural complexity in forests, martens and the fisher are often considered as useful barometers of forest health and have been used as ecological indicators, flagship, and umbrella species in different parts of the world. Thus, efforts to successfully conserve and manage martens and fishers are associated with the ecological fates of other forest dependent species and can greatly influence ecosystem integrity within forests that are increasingly shared among wildlife and humans.We have made great strides in our fundamental understanding of how animals with these unique life history traits perceive and utilize habitats, respond to habitat change, and how their populations function and perform under different forms of human management and mismanagement.
Markov Chains : Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems over time. This monograph will present a series of Markov models, starting from the basic models and then building up to higher-order models. Included in the higher-order discussions are multivariate models, higher-order multivariate models, and higher-order hidden models. In each case, the focus is on the important kinds of applications that can be made with the class of models being considered in the current chapter. Special attention is given to numerical algorithms that can efficiently solve the models. Therefore, Markov Chains: Models, Algorithms and Applications outlines recent developments of Markov chain models for modeling queueing sequences, Internet, re-manufacturing systems, reverse logistics, inventory systems, bio-informatics, DNA sequences, genetic networks, data mining, and many other practical systems.
Marketing the Arts : Breaking Boundaries
"The importance of arts consumption and its socio-cultural, political, and economic dimensions / The impact of new technologies, platforms, and alternative artforms on the art market / The importance of the aesthetic experience itself and how to research it / The value of arts-based methods / The art versus commerce debate / The artist as entrepreneur / The role of the arts marketer as market-maker"
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marketing Management
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
Marketing made simple : A step-by-step storyBrand guide for any business
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions.
Marketing for Sustainable Development : Rethinking Consumption Models
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
Marketing effectiveness and accountability in SMEs : A multimethodological approach
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.
Marketing communications in emerging economies ; Vol. II : Conceptual issues and empirical evidence
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention.
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.
Market-Consistent Actuarial Valuation
It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions are often measured by different yardsticks. Assets, for example, are mostly valued at market prices whereas liabilities are often measured by established actuarial methods. Market-Consistent Actuarial Valuation presents powerful methods to measure liabilities and assets in the same way. The mathematical framework that leads to market-consistent values for insurance liabilities is explained in detail by the authors. Topics covered are Stochastic discounting, Valuation portfolio in life and non-life insurance, Asset and liability management, Financial risks, Insurance technical risks, and Solvency.
