الصفحة 6
الصفحة 6
The Ethics of Vaccination
Discusses individual, collective, and institutional responsibilities with regard to vaccination from the perspective of philosophy and public health ethics. It addresses the issue of what it means for a collective to be morally responsible for the realisation of herd immunity and what the implications of collective responsibility are for individual and institutional responsibilities. The first chapter introduces some key concepts in the vaccination debate, such as ‘herd immunity’, ‘public goods’, and ‘vaccine refusal’; and explains why failure to vaccinate raises certain ethical issues. The second chapter analyses, from a philosophical perspective, the relationship between individual, collective, and institutional responsibilities with regard to the realisation of herd immunity. The third chapter is about the principle of least restrictive alternative in public health ethics and its implications for vaccination policies. Finally, the fourth chapter presents an ethical argument for unqualified compulsory vaccination, i.e. for compulsory vaccination that does not allow for any conscientious objection.
The end of marketing : Humanizing your brand in the age of social media
In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
The Effect of Neuromarketing on the consumer's purchasing decision making and The Role of its tools
The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to the consumer decision-making process, and it reveals the hidden knowledge of the behavior of the consumer. And This research describes in detail the procedures followed as objectives of the study, through a description of the research approach used, the study community, its sample, a description of the measurement tool and the procedures used to verify its sincerity and stability and how it is applied to the study sample members, as well as the statistical means used to process data statistically.
The effect of advertising on consumer purchasing behavior using social media
Clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in measuring the statement of the impact of advertising on the purchasing behavior of consumers. The impact of advertising for the businesses and the country is relevant. Its implicit and automatic processes lead to the consumer behavior process, and it reveals the hidden knowledge of the behavior of the consumer. And This research describes in detail the procedures followed as objectives of the study, through a description of the research approach used, the study community, its sample, a description of the measurement tool and the procedures used to verify its sincerity and stability and how it
The dynamics of opportunity in America : Evidence and perspectives
Explore these powerful dynamics and to describe and convey them in a way that advances the national conversation about why we must take action – and how best to do so. This volume contains 14 chapters, including an epilogue, written by leaders from a range of fields including education, economics, demography, and political science. Collectively, they not only illuminate key aspects of the problem but also offer suggestions of what policies, programs, and changes in practices could begin to reverse the trends we are seeing. Written in an engaging style, this volume constitutes an essential foundation for informed discussion and strategic analysis.
The Downy Mildews - Genetics, Molecular Biology and Control
Knowledge of downy mildew pathogens and diseases has increased significantly in taxonomy, phylogeny, genetics, molecular biology, host-parasite interactions, ecology, epidemiology and control. The opportunity to update comprehensively the major advances in these areas was created by the 2nd International Symposium on Downy Mildews held in July 2007 at Olomouc (Czech Republic). Keynote contributions from this meeting are published here in 14 chapters that provide the most authoritative and recent analysis of these biotrophic plant pathogens and their interactions with plants. It will be an invaluable resource to students and researchers in plant pathology, mycology, taxonomy, plant biology and crop protection.
The Cycle of Deviant Behavior : Investigating Intergenerational Parallelism
To conduct this study on criminal and antisocial behavior, the authors devoted years to collecting data from a large community sample of first-generation subjects. Data were garnered throughout their early adolescence, twenties, and thirties as well as from these first-generation subjects' biological children during their own early adolescence.
The Coronin Family of Proteins
The coronins, first described in Dictyostelium discoideum in 1991, have been detected in all eukaryotes except plants. They belong to the superfamily of WD40-repeat proteins and represent a large family of proteins, which are often involved in cytoskeletal functions. Phylogenetic studies clearly distinguish 12 subfamilies of which six exclusively occur in vertebrates. In the present book we have made a sincere attempt to provide a comprehensive overview on all aspects of coronin proteins including history, structure, subcellular localization and function in different organisms. In addition, we also included a general overview on the WD40 family of proteins and the structurally related Kelch family. The book should be of interest for scientists outside the field, but is more importantly intended as a fast and competent guide for newcomers as well as doctoral and postdoctoral scientists to coronin research in all its facets.
The Concise Encyclopedia of Statistics
Presents the essential information about statistical tests, concepts, and analytical methods in language that is accessible to practitioners and students of the vast community using statistics in medicine, engineering, physical science, life science, social science, and business/economics. The reference is alphabetically arranged to provide quick access to the fundamental tools of statistical methodology and biographies of famous statisticians. The more than 500 entries include definitions, history, mathematical details, limitations, examples, references, and further readings. All entries include cross-references as well as the key citations. The back matter includes a timeline of statistical inventions. This reference will be an enduring resource for locating convenient overviews about this essential field of study.
The Comprehensive Cancer Center : Development, Integration, and Implementation
Provides a valuable resource for hospitals, institutions, and health authorities worldwide in their plans to set up and develop comprehensive cancer care centers. The development and implementation of a comprehensive cancer program allows for a systematic approach to evidence-based strategies of prevention, early detection, diagnosis, treatment, and palliation. Comprehensive cancer programs also provide a nexus for the running of clinical trials and implementation of novel cancer therapies with the overall aim of optimizing comprehensive and holistic care of cancer patients and providing them with the best opportunity to improve quality of life and overall survival.
The Complex Networks of Economic Interactions ; Essays in Agent-Based Economics and Econophysics
Contains the papers fostering the formation of an active multi-disciplinary community on socio-economic systems with the exciting new ?elds of age- based modeling and econophysics. We especially intend to increase the awareness of researchers in many fields with sharing the common view many economic and social activities as collectives of a large-scale heterogeneous and interacting agents. Economists seek to understand not only how individuals behave but also how the interaction of many individuals leads to complex outcomes.
The Chemokine Receptors
To date, there are over twenty different chemokine receptors, binding nearly fifty unique ligands that have been identified. In Chemokine Receptors, leading investigators attempt to distill the large body of literature ranging from basic molecular and cellular mechanism of chemokine receptors, to physiological and pathological roles of chemokines. Chemokines exhibit a tremendous functional diversity and participate in a wide variety of processes that include inflammation, innate and adaptive immunity, immune cell differentiation, angiogenesis, tumorigenesis, development, neurobiology and viral pathogenesis. Chemokine Receptors targets the pharmaceutical industry, provides an authoritative perspective on the future direction of this field, and insights into areas of active development of novel therapeutics.
The Business Idea : The Early Stages of Entrepreneurship
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.
The Biology of Dendritic Cells and HIV Infection
This comprehensive volume, written by experts in the field, is the first to address the biology of dendritic cells (DCs) in an integrated fashion, in the context of HIV infection and immunity. The book brings together the most recent information related to the biology of DCs and their role in the pathogenesis and immunity of HIV-1 infection. Recent research in immunology has revealed the key importance of DCs in the regulation of the immune response to infections and that DCs are important targets and reservoirs of HIV, playing a critical role in several aspects of viral pathogenesis and immunity. The Biology of Dendritic Cells and HIV Infection is an ideal book for researchers, clinicians, physicians, and graduate students in the fields of basic and applied immunology, virology, cell biology and vaccine development.
The Best Software Writing I
Will appeal to the same (large) audience as Joel on Software * Contains exclusive commentary by Joel * Lots of free publicity both because of Joel's influence in the community and the influence of the contributors
The Art and science of color in holistic interior design : A crash course
Color sets the mood, and choosing a harmonious color palette for your interior design project is key to establishing the overarching theme, mood, and ambience of your design vision. The color consultation is an opportunity to explore your design vision with an experienced professional in order to create a custom curated room color palette that authentically reflects your style and clearly communicates overarching design themes.Choosing and combining colors in interior design requires a background in color theory and at least a little glimpse into the science of why we see different colors the way we do. That's because this technical knowledge is what allows a designer to create meaningful and striking color combinations or even manipulate light and color to create near-illusions, such as making a space appear larger, making the ceiling appear higher or lower, or even tricking the eye into perceiving two different colors as the same.
The Agile Enterprise: Reinventing your Organization for Success in an On-Demand World
One of the first widely available resources on the subject of adaptive enterprise. The text takes on a new and burgeoning field of study and development and provides the opportunity to help shape and guide the thinking of decision makers in the world of both public and private sectors.
The agent modeling language - AML : A Comprehensive approach to modeling multi-agent systems
During this period it has already been recognized, and supported by both theoretical and practical evidence, that such systems have the potential to improve the practice in software engineering, and even to extend the range of applications that can feasibly be tackled. However, one important aspect of multi-agent systems that still lacks complete and proper definition, general acceptance and practical application, is that of modeling, despite the substantial efforts of an active research community. The focus of this book is thus on an approach to resolving this insufficiency by providing a comprehensive modeling language designed as an extension to UML 2.0, focused specifically on the modeling of multi-agent systems and applications. This language is AML—the Agent Modeling Language—the design of which is informed by previous work in this area while explicitly addressing known limitations relating to managing complexity and improving coverage and comprehension.
Technology and Global Public Health
Explores the pivotal role played by technology over the past decade in advancing global public health and health care. At present, the global community faces unprecedented healthcare challenges fueled by an aging population, rising rates of chronic disease, and persistent health disparities. New technologies and advancements have the potential to extend the reach of health professionals while improving quality and efficiency of service delivery and reducing costs within the public and the private health systems.
Technologies for E-Learning and Digital Entertainment ; 1st International Conference, Edutainment 2006, Hangzhou, China, April 16-19, 2006, Proceedings
Constitutes the refereed proceedings of the Edutainment 2006 is an international conference on research and development on e-learning and digital entertainment. The main purpose of the conference is the d- cussion, information and opinions exchange on the development and use of such s- tems. It provides a very interesting opportunity for researchers who want to attend or present communications at these events. The conference includes plenary invited talks, workshops, tutorials, paper presentation tracks and panel discussions. "Edutainment" is a recently coined term that expresses the union between education and entertainment in a television program, game or website. Today, the world of multimedia games and activities is a place where education and entertainment meet. Edutainment has evolved as a prospering research topic banding together formerly disjoined disciplines stemming from education, entertainment as well as computer s- ence.
