الصفحة 6
الصفحة 6
International Direct Marketing : Principles, Best Practices, Marketing Facts
This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.
International Corporate Finance : Value Creation with Currency Derivatives in Global Capital Markets
International Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign exchange risk management and cross-border valuation. Additionally, the book offers keen insight on how disintermediation, deregulation and securitization are re-shaping global capital markets.
International business management : Succeeding in a culturally diverse world 2nd edition
Shows the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market.The contents of this textbook are separated into four parts. Part one offers introductory information on the scope and importance of international business management as well as the social and ethical challenges. Part two covers cultural and behavioral topics. Part three discusses the strategic and operational aspects of international business management. Part four explores humanresources and labor relations.
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management.
International Advertising and Communication : Current Insights and Empirical Findings
This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field.
Internal Research & Development Markets
In times of global markets, increasing competition and short product life cycles the effective and efficient management of industrial research and development (R&D) activities is of central importance for companies as well as for the whole economy. Traditionally the resources for R&D projects are allocated via planning- and budgeting procedures, evaluation methods and hierarchical decision-committees. This book presents resource allocation via internal markets as an alternative to such hierarchical decision procedures.
Internal communication and management : Theory and praxis communication-centered management
Deals with these topics Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication
Internal Audit Handbook : Management with the SAP®-Audit Roadmap
The "Internal Audit Handbook" is a comprehensive, up-to-date presentation of the tasks and challenges facing internal audit. The handbook is based on the audit work of SAP®'s global internal audit department, which obtained the highest score available, "Generally Conforms," during a quality assessment review performed by the Institute of Internal Auditors. It presents the Audit Roadmap, the process model of internal auditing developed at SAP®, describing all stages of an audit. The in-depth description provides information on issues such as the identification of audit fields, the annual audit planning, the organization and execution of audits as well as reporting and follow-up. The handbook also discusses management-related subjects, e.g. the organizational structure of an internal audit department.
Interest Rate Models - Theory and Practice : With Smile, Inflation and Credit
The fast-growing interest for hybrid products has led to new chapters. A special focus here is devoted to the pricing of inflation-linked derivatives. The three final new chapters are devoted to credit. Since Credit Derivatives are increasingly fundamental, and since in the reduced-form modeling framework much of the technique involved is analogous to interest-rate modeling, Credit Derivatives -- mostly Credit Default Swaps (CDS), CDS Options and Constant Maturity CDS - are discussed, building on the basic short rate-models and market models introduced earlier for the default-free market. Counterparty risk in interest rate payoff valuation is also considered, motivated by the recent Basel II framework developments.
Interactive Media : The Semiotics of Embodied Interaction
Human Computer Interaction has been looking at versions of these questions for a long time now, but as technology advances so quickly it is hard to keep pace with the changes. In reflecting on some of these issues and by providing a way to relate some of the disparate threads of theory from fields such as phenomenology, cognitive science, semiotics and the ecological theory of perception, Shaleph O’Neill provides an exploration of the theories that impact our understanding over a spectrum of interactive media.
Interacting Stochastic Systems
The Research Network on "Interacting stochastic systems of high complexity" set up by the German Research Foundation aimed at exploring and developing connections between research in infinite-dimensional stochastic analysis, statistical physics, spatial population models from mathematical biology, complex models of financial markets or of stochastic models interacting with other sciences. This book presents a structured collection of papers on the core topics, written at the close of the 6-year programme by the research groups who took part in it. The structure chosen highlights the interweaving of certain themes and certain interconnections discovered through the joint work.
Intelligent decision support : Current challenges and approaches
This anthology contains contributions addressing current challenges and approaches of intelligent decision support in organizations. The main foci are on: - quantitative decision problems in transportation, production, finance and marketing - business process optimization and information systems design - special problems of intelligent decision support which have their source in areas such as human resources management, information management and economic theory.
Intelligent cryptocurrency trading assistant
With blockchain being invented in 2008, cryptocurrencies have grown steadily through the years. Cryptocurrencies continue today to be an extremely interesting phenomenon. Having quickly achieved popularity and becoming very popular, cryptocurrencies continue to be a profitable investment tool, capable of generating huge profits on exchanges and transactions. Being a professional trader is not an easy task to achieve, a professional trader needs to observe and process multiple factors and events that affect the cryptocurrency market to make the right decision. What makes this process challenging is that some of the factors cannot be predicted or calculated but rather, their changes should be observed and comprehended, and an action should be taken in response quickly in order to maximize the profit or minimize the loss.
Intelligent Computing in Engineering and Architecture ; 13th EG-ICE Workshop 2006, Ascona, Switzerland, June 25-30, 2006, Revised Selected Papers
Providing computer support for tasks in civil engineering and architecture is hard. Projects can be complex, long and costly. Firms that contribute to design, construction and maintenance are often worth less than the value of their projects. Everyone in the field is justifiably risk adverse. Contextual variables have a strong influence making generalization difficult. The product life cycle may exceed one hundred years and functional requirements may evolve during the service life. It is therefore no wonder that practitioners in this area have been so reluctant to adopt advanced computing systems. After decades of research and industrial pilot projects, advanced computing s- tems are now being recognized by many leading practitioners to be strategically - portant for the future profitability of firms involved in engineering and architecture. Engineers and architects with advanced computing knowledge are hired quickly in the market place. Closer collaboration between research and practice is leading to more comprehensive validation processes for new research ideas. This is feeding devel- ment of more useful systems, thus accelerating progress. These are exciting times. th This volume contains papers that were presented at the 13 Workshop of the Eu- pean Group for Intelligent Computing in Engineering. Over five days, 70 participants from around the world listened to 59 paper presentations in a single session format.
Intelligent Agents and Multi-Agent Systems ; 7th Pacific Rim International Workshop on Multi-Agents, PRIMA 2004, Auckland, New Zealand, August 8-13, 2004, Revised Selected Papers
A Combined System for Update Logic and Belief Revision.- Using Messaging Structure to Evolve Agents Roles in Electronic Markets.- Specifying DIMA Multi-agents Models Using Maude.- picoPlangent: An Intelligent Mobile Agent System for Ubiquitous Computing.- An Approach to Safe Continuous Planning.- Modeling e-Procurement as Co-adaptive Matchmaking with Mutual Relevance Feedback.- Price Determination and Profit Sharing for Bidding Groups in Agent-Mediated Auctions.- Agent Based Risk Management Methods for Speculative Actions.- Handling Emergent Resource Use Oscillations.- The Role of Agents in Intelligent Mobile Services.
Integration in Asia and Europe : Historical Dynamics, Political Issues, and Economic Perspectives
This book critically analyses the economic and institutional changes in both Europe and Asia. There is considerable potential for instability, but one also finds regional growth opportunities. Comparative policy analysis and evaluation of various cooperation strategies are presented. Emphasis is on banking, financial market dynamics, ICT, and macroeconomic policies as well as trade, energy, and environmental issues.
Integration and innovation orient to e-society ; Vol.2 ; 7th IFIP International Conference on e-business, e-Services, and e-Society (I3E2007), October 10-12, Wuhan, China
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.
Integration and innovation orient to e-society ; Vol.1 ; 7th IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), October 10-12, Wuhan, China
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.
Integrated Marketing Communications : A Global Brand-Driven Approach
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications.
Integrated Market and Credit Portfolio Models : Risk Measurement and Computational Aspects
Due to their business activities, banks are exposed to many different risk types. Aggregating various risk exposures to a comprehensive risk position is an important but up-to-date not satisfactorily solved task. This shortfall goes back to conceptual problems of constructing an appropriate risk model and to the computational burden of determining a loss distribution that comprises all relevant risk types. Peter Grundke deals with both problems. On the one hand, he extends a standard credit portfolio model by correlated interest rate and credit spread risk. The analysis shows that the economic capital needed as a buffer to absorb unexpected losses in a portfolio can be severely underestimated when relevant market risk factors are neglected. On the other hand, computational aspects are addressed.
