الصفحة 6
الصفحة 6
Handbook of marketing analytics : Methods and applications in marketing management, public policy, and litigation support
Shows analytical marketing methods and their high-impact real-life applications in marketing management, Public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, While 22 case studies present thorough examples of the use of each method. Multidisciplinary in scope, This handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as : Classical and bayesian econometrics, Causality, Machine learning, Optimization, And recent advancements in conjoint analysis.
Handbook of Behavioral and Cognitive Therapies with Older Adults
The book enhances the professional’s understanding of the learning and self regulating capacities of older adults. Its consistent and easy-access format features empirical reviews, recommended cognitive and behavioral interventions specific to the problem, instructive case studies, and salient diversity issues. In their choice of topics, the editors have assembled the Handbook to fit the unique challenges of both older individuals and the practitioners working with them.
GUI design for android apps
GUI Design for Android Apps is the perfect—and concise—introduction for mobile app developers and designers. Through easy-to-follow tutorials, code samples, and case studies, the book shows the must-know principles for user-interface design for Android apps running on the Intel platform, including smartphones, tablets and embedded devices.
Guardians of public value : How public organisations become and remain institutions
This book presents case studies of twelve organisations which the public have come to view as institutions. From the BBC to Doctors Without Borders, from the Amsterdam Concertgebouw Orchestra to CERN, this volume examines how some organisations rise to prominence and remain in high public esteem through changing and challenging times
Groundwater Management in Asian Cities : Technology and Policy for Sustainability
The number of city dwellers who do not have access to piped water and rely on groundwater is also increasing. In many Asian cities, groundwater is not only the source of domestic water but also an important resource for industrial development, making better management of groundwater resources essential for sustainable development. Because groundwater is easier to access and costs less than water from piped systems, groundwater abstraction cannot be easily regulated. Policies for groundwater management adopted in Japan and other Asian countries are compared, and technologies for efficient use of groundwater are elucidated. Groundwater contamination is also a serious problem that exacerbates water scarcity in Asian cities. Case studies illustrate the cause and consequences of naturally occurring contaminants such as arsenic and fluoride, and groundwater contamination due to anthropogenic contaminants is described. Also discussed are technologies for treating contaminated groundwater to reduce the health risks of drinking contaminated groundwater.
Grid Computing : Software Environments and Tools
The book provides: • Discussion of software engineering and modelling tools for the Grid • Analysis of issues inherent in enabling distributed computing across the Grid • Consideration of the software engineering support necessary for managing Grid applications • Proposal of a posited software engineering lifecycle to support application development for Grid Environments (along with associated tools). • Identification of novel concepts, methods and tools within Grid computing which can be put to work in the context of existing experiments and application case studies
Graphic design school : The principles and practice of graphic design ; 8th ed.
Graphic Design School, covers the fundamentals of design including: Color, typographic rules and typefaces, web design and layout, and app or social media design. Information architecture, file organization, and content management. The importance of coding requirements and SEO. Case studies, designer biographies, and student assignments for testing skills and concepts. Revisits traditional printing techniques such as risograph and screen printing
Graphic Design School : The principles and practice of graphic design ; 7th ed.
Develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Coveres : color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
Graduate Attributes, Learning and Employability
In these complex and challenging times, students, teachers and employers are all interested in the development of generic abilities as these typically make the difference between good and indifferent employees, successful and unsuccessful learners. This book explains why generic capacities have become so important and argues that the process of acquiring them is both lifelong and developmental. By using case studies and theoretical analyses the authors collectively provide a comprehensive and contemporary coverage of the issues concerning generic abilities.
Global Risk Governance : Concept and Practice Using the IRGC Framework
This book innovative risk governance framework, the careful reviews it received from internationally recognized scientists, and the results of several case studies in which the framework has been applied to a number of significant but different risks.
Global Price Fixing
The book describes and analyzes the formation, operation, and impacts of modern global cartels. It provides a broad picture of the economics, competition law and history of international price fixing. A deeper understanding of the phenomenon is afforded by intensive case studies of collusion in the markets for lysine, citric acid, and vitamins. Particular attention is given to the economic injuries sustained by the cartels' customers. The author assesses whether antitrust enforcement by the European Union, the United States, and other countries is capable of deterring cartels in the foreseeable future.
Global optimization ; Vol. 85 : Scientific and engineering case studies
Optimization models based on a nonlinear systems description often possess multiple local optima. The objective of global optimization (GO) is to find the best possible solution of multiextremal problems. Global Optimization: Selected Case Studies illustrates the applicability of GO modeling techniques and solution strategies to real-world problems.The contributed chapters cover a broad range of applications from agroecosystem management, assembly line design, bioinformatics, biophysics, black box systems optimization, cellular mobile network design, chemical process optimization, chemical product design, composite structure design, computational modeling of atomic and molecular structures, controller design for induction motors, electrical engineering design, feeding strategies in animal husbandry, the inverse position problem in kinematics, laser design, learning in neural nets, mechanical engineering design, numerical solution of equations, radiotherapy planning, robot design, and satellite data analysis. The solution strategies discussed encompass a range of practically viable methods, including both theoretically rigorous and heuristic approaches.
Global Health Collaboration : Challenges and Lessons
Details the innovative work of the Pan Institution Network for Global Health in creating collaborative research-based answers to large-scale health issues. Equitable partnerships among member universities representing North America, Africa, Asia, and Europe reverse standard cross-national dynamics to develop locally relevant responses to health challenges as well as their underlying disparities. Case studies focusing on multiple morbidities and effects of urbanization on health illustrate open dialogue in addressing HIV, maternal/child health, diabetes, and other major concerns. These instructive examples model collaborations between global North and South as meaningful steps toward the emerging global future of public health.
Global business strategy : Multinational corporations venturing into emerging markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.
Geotechnical Engineering for Disaster Mitigation and Rehabilitation ; Proceedings of the 2nd International Conference GEDMAR08, Nanjing, China 30 May – 2 June, 2008
"Geotechnical Engineering for Disaster Mitigation and Rehabilitation" presents the latest developments and case studies in the field. All contributions to this proceedings were rigorously reviewed to cover the newest developments in disasters related to earthquakes, landslides and slopes, soil dynamics, risk assessment and management, disaster mitigation and rehabilitation, and others.
Geo-spatial technologies in urban environments : Policy, practice, and pixels
The purpose of this book is to investigate and develop alternate methodological approaches to understand urban environments and urban change. In particular, the study demonstrates the application of remote-sensing data and geographic information systems to the exploration of issues often ignored by the mainstream community of geo-technical specialists such as urban forestry, urban traffic, migration or quality of life in urban areas. Case studies show how disciplines like environmental science and planning, sociology, landscape ecology and architecture, regional science and policy design, and assessment can benefit from employing remote-sensing data and GIS.
Geospatial Services and Applications for the Internet
This book covers a wide spectrum of techniques, algorithms and modeling methodologies that address the challenges in service-oriented architectural design for GIS, and intelligent processing for spatial queries. This book presents in-depth studies on performance improvement, data integration, service personalization and interoperation between geospatial services. These studies provide the reader with a wide spectrum of examples and case studies on the development of GIS for hydrological applications, electrical power supply applications, land usage and urban planning, and NASA’s Earth image datasets dissemination.
Geometric Data Analysis : From Correspondence Analysis to Structured Data Analysis
Geometric Data Analysis (GDA) is the name suggested by Stanford University to designate the approach to Multivariate Statistics initiated.as Correspondence Analysis, an approach that has become more and more used and appreciated over the years. This book presents the full formalization of GDA in terms of linear algebra - the most original and far-reaching consequential feature of the approach - and shows also how to integrate the standard statistical tools such as Analysis of Variance, including Bayesian methods. Chapter 9, Research Case Studies, is nearly a book in itself; it presents the methodology in action on three extensive applications, one for medicine, one from political science, and one from education (data borrowed from the Stanford computer-based Educational Program for Gifted Youth ). Thus the readership of the book concerns both mathematicians interested in the applications of mathematics, and researchers willing to master an exceptionally powerful approach of statistical data analysis.
Geographies of Schooling
This book explores the complex relationship between schooling as a set of practices embedded in educational institutions and their specific spatial dimensions from different disciplinary perspectives.The book covers a broad range of topics, all examined from a spatial perspective: the governance of schooling, the transition processes of and within national school systems, the question of small schools in peripheral areas as well as the embeddedness of schooling in broader processes of social change. Transcending disciplinary boundaries, the book offers deep insights into current theoretical debates and empirical case studies within the broad research field encompassing the complex relationship between education and space.
Genetic algorithms: theory, design and programming
We present a series of scientific contributions that delve into the intricate theoretical foundations and practical nuances of genetic algorithms (GAs). Beyond the academic realm, GAs have demonstrated profound applications in societal decision-making and engineering optimization, showcased through real-world examples and case studies. A dedicated section on programming principles offers a thorough guide for implementing GAs across diverse languages. This edition, tailored for researchers and academics, serves as a testament to the scientific advancements within the field, inviting readers to explore the nuanced journey from theoretical constructs to pragmatic applications in the dynamic landscape of GAs.
