الصفحة 55
الصفحة 55
Contemporary Issues in Luxury Brand Management
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups.
Contemporary Empirical Methods in Software Engineering
This book presents contemporary empirical methods in software engineering related to the plurality of research methodologies, human factors, data collection and processing, aggregation and synthesis of evidence, and impact of software engineering research. The individual chapters discuss methods that impact the current evolution of empirical software engineering and form the backbone of future research.
Contemporary Accounts in Drug Discovery and Development
Drug discovery is a lengthy and complex process that typically involves identifying an unmet medical need, determining a biological target, chemical library screening to identify a lead, chemical optimization, preclinical studies and clinical trials. This process often takes many years to complete, and relies on practitioners’ knowledge of chemistry and biology, but also—and perhaps more importantly—on experience. Improving the success rate in discovery and development through a thorough knowledge of drug discovery principles and advances in technology is critical for advancement in the field.
Consumer perception of food attributes
Objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Consumer Packaging Strategy : Localisation in Asian Markets
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.
Consumer Happiness : Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively.
Consumer Behaviour and Analytics
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.
Construction materials : Their nature and behaviour
Provides an understanding of materials’ behaviour through knowledge of their chemical and physical structure. It covers the main classes of construction materials: metals, concrete, other ceramics (including bricks and masonry), polymers, fibre composites, bituminous materials, timber, and glass.
Construction Management
Covers a wide range of subjects, reflecting the breadth of knowledge needed to understand the dynamics of this large and complex industry. This edition includes updated chapters on planning and scheduling, a new chapter addressing linear scheduling methods, material regarding the historical background of construction as a profession, and includes an Instructor Resource of solutions to the end-of-chapter review exercises.
Construction and Building Automation : From Concepts to Implementation
Intended to be used as a textbook in undergraduate civil engineering and construction courses to introduce cutting edge mechanical, electrical and computer science topics that are needed for civil and construction engineers to collaborate in inter-disciplinary automation projects. Introduces hardware and software needed for automating engineering tasks ; Presents examples of applications in the control of building systems ; Illustrates of the use of automation for improving construction processes ; Provides a lucid introduction to advanced computing concepts, machine learning, artificial intelligence, and control algorithms to construction and engineering students.
Constructing a consumer-focused industry : cracks, cladding and crisis in the residential construction sector
Through evidence-based research and international case studies, this book focuses on the effects that dangerous defects have on the housing consumer.
Constraint-Based Mining and Inductive Databases ; European Workshop on Inductive Databases and Constraint Based Mining, Hinterzarten, Germany, March 11-13, 2004, Revised Selected Papers
The interconnected ideas of inductive databases and constraint-based mining are appealing and have the potential to radically change the theory and practice of data mining and knowledge discovery.
Congenital torch infections : torch panel
TORCH is a group of infections that can be passed from the pregnant mother to her fetus through the placenta. TORCH, includes Toxoplasmosis, Other (syphilis, varicella-zoster, parvovirus B19, Hepatitis B), Rubella, Cytomegalovirus (CMV), and Herpes infections are some of the most common infections associated with congenital anomalies. Most of the TORCH infections have serious fetal consequences and there has no impact on fetal outcome. In the present article, we wanted to discuss about the causative agents/organism, mode of infection, symptoms, treatment, vaccination, available molecular biological techniques and public awareness regarding this infection, Our objective in this project is to assess the awareness of and knowledge about mother-to-child infections and prevention
Conflicts Between Generalization, Rigor, and Intuition : Number Concepts Underlying the Development of Analysis in 17th-19th Century France and Germany
Conflicts Between Generalization, Rigor, and Intuition undertakes a historical analysis of the development of two mathematical concepts -negative numbers and infinitely small quantities, mainly in France and Germany, but also in Britain, and the different paths taken there.This book not only discusses the history of the two concepts, but it also introduces a wealth of new knowledge and insights regarding their interrelation as necessary foundations for the emergence of the 19th century concept of analysis. The historical investigation unravels several processes underlying and motivating conceptual change: generalization (in particular, algebraization as an agent for generalizing) and a continued effort of intuitive accessibility which often conflicted with likewise desired rigor. The study focuses on the 18th and the 19th centuries.The book provides a productive unity to a large number of historical sources.
Cone beam computed tomography : Oral and maxillofacial diagnosis and applications
Cone Beam Computed Tomography helps the reader understand how CBCT machines operate, perform advanced diagnosis using CT data, have a working knowledge of CBCT-related treatment planning for specific clinical tasks, and integrate these new technologies in daily practice.
Conducting Polymers : A New Era in Electrochemistry
The discovery of polymers with variable conductivity brought forth a paradigmatic change in chemistry and in other branches of science and technology. Electrochemistry has played a central role in the preparation, characterization and application of these new materials. This book is a systematic survey of the knowledge accumulated in this field in the last thirty years. It includes thermodynamic aspects, the theory of the mechanism of charge transport processes, the chemical and physical properties of these compounds, the techniques of characterization, the chemical and electrochemical methods of synthesis as well as the application of these systems. The book contains a compilation of the polymers prepared so far and covers the relevant literature.
Conditionals, Information, and Inference
Conditionals are fascinating and versatile objects of knowledge representation. On the one hand, they may express rules in a very general sense, representing, for example, plausible relationships, physical laws, and social norms. On the other hand, as default rules or general implications, they constitute a basic tool for reasoning, even in the presence of uncertainty. In this sense, conditionals are intimately connected both to information and inference. Due to their non-Boolean nature, however, conditionals are not easily dealt with. They are not simply true or false — rather, a conditional “if A then B” provides a context, A, for B to be plausible (or true) and must not be confused with “A entails B” or with the material implication “not A or B.” This ill- trates how conditionals represent information, understood in its strict sense as reduction of uncertainty. To learn that, in the context A, the proposition B is plausible, may reduce uncertainty about B and hence is information. The ab- ity to predict such conditioned propositions is knowledge and as such (earlier) acquired information. The ?rst work on conditional objects dates back to Boole in the 19th c- tury, and the interest in conditionals was revived in the second half of the 20th century, when the emerging Arti?cial Intelligence made claims for appropriate formaltoolstohandle“generalizedrules.”Sincethen,conditionalshavebeenthe topic of countless publications, each emphasizing their relevance for knowledge representation, plausible reasoning, nonmonotonic inference, and belief revision.
Concurrent Zero-Knowledge : With Additional Background by Oded Goldreich
Zero-knowledge proofs are fascinating and extremely useful constructs. Their fascinating nature is due to their seemingly contradictory de?nition; ze- knowledge proofs are convincing and yet yield nothing beyond the validity of the assertion being proved. Their applicability in the domain of cryptography is vast; they are typically used to force malicious parties to behave according to a predetermined protocol. In addition to their direct applicability in cr- tography, zero-knowledge proofs serve as a good benchmark for the study of variousproblemsregardingcryptographicprotocols(e.g.,“securecomposition of protocols”).
Concurrency, Graphs and Models : Essays Dedicated to Ugo Montanari on the Occasion of His 65th Birthday
The volume consists of seven sections, six of which are dedicated to the main research areas to which Ugo Montanari has contributed: Graph Transformation; Constraint and Logic Programming; Software Engineering; Concurrency; Models of Computation; and Software Verification.
Concrete-Filled Double-Skin Steel Tubular Columns: Behavior and Design
Concrete-Filled Double-Skin Steel Tubular Columns: Behavior and Design provides a thorough review of the recent advances on the behaviour and design of concrete-filled double-skin steel tubular (CFDST) columns. Drawing on their extensive knowledge and research, the authors cover topics such as different CFDST columns under axial compression, innovative techniques including the use of rubberised concrete, columns with different cross-sections, and steel material envelops and failure modes.
