الصفحة 52
الصفحة 52
Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Marketing 5.0 : Technology for Humanity
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models.
Marine, Freshwater, and Wetlands Biodiversity
Marine, coastal and wetland habitats are threatened, not only through exploitation, but also by the prospect of climate change – as ocean currents change course, sea levels rise, and rainfall patterns change. Even the once-common cod is now under threat from the combined effects of over-fishing and a dramatic change-induced decrease in the plankton that cod larvae feed on. Meanwhile, coral reefs remain especially vulnerable to rapid sea-level changes exacerbated by the effects of tourism and disease. This book gathers together a wide range of papers reporting on key research into the biodiversity conservation of these critical and increasingly threatened habitats. Collectively these papers provide a snap-shot of the types of problems they are experiencing, and offer a wealth of topical examples which render this volume especially valuable to teachers of courses in marine, freshwater and wetlands ecology, biological conservation and ecological restoration.
Marine Surface Films : Chemical Characteristics, Influence on Air-Sea Interactions and Remote Sensing
Since the late 1960s, various groups have investigated the influence of marine surface films on mechanisms dominating energy and mass transfer across the ocean/atmosphere interface. However, a compendium summarizing the state-of-the-art research in this field is still missing. The book fills this gap and transfers the accumulated knowledge to the scientific community. After a brief historical chapter basic chemical insights are presented, followed by theoretical and experimental approaches carried out in laboratory facilities. Air-sea interaction experiments are then described and finally, remote sensing applications with sea slicks and crude oil spills are presented.
Marine Anthropogenic Litter
This book describes how man-made litter, primarily plastic, has spread into the remotest parts of the oceans and covers all aspects of this pollution problem from the impacts on wildlife and human health to socio-economic and political issues. Marine litter is a prime threat to marine wildlife, habitats and food webs worldwide. The book illustrates how advanced technologies from deep-sea research, microbiology and mathematic modelling as well as classic beach litter counts by volunteers contributed to the broad awareness of marine litter as a problem of global significance. The authors summarise more than five decades of marine litter research, which receives growing attention after the recent discovery of great oceanic garbage patches and the ubiquity of microscopic plastic particles in marine organisms and habitats.
Marginality : Addressing the Nexus of poverty, exclusion and ecology
In this volume economists, ecology experts, geographers, agronomists, sociologist, and business experts come together to address marginality. The inter-disciplinary research offers conceptual innovations and presents the dimensions of marginality in developing countries. Economic, political, and environmental drivers are assessed and mapped globally and in detail for countries in Africa and Asia, especially Ethiopia, India, Bangladesh, China, Indonesia. Economic growth especially in rural areas remains and farming communities is central to poverty reduction but needs to be complemented with specific actions to reach those at the margins.
Map Projections : Cartographic Information Systems
In the context of Geographical Information Systems (GIS) the book offers a timely review of map projections (sphere, ellipsoid, rotational surfaces) and geodetic datum transformations. For the needs of photogrammetry, computer vision, and remote sensing space projective mappings are reviewed.
Manufacturing Systems and Technologies for the New Frontier ; The 41st CIRP Conference on Manufacturing Systems May 26–28, 2008, Tokyo, Japan
Manufacturing systems and technology stand on a new frontier, facing up to the challenges posed by the ever-evolving requirements of global sustainability. Value-creation is taking its place alongside more traditional production-process priorities. Collected here are over a hundred papers concerned with all manner of new directions in manufacturing systems and given at the 41st CIRP Conference on Manufacturing Systems. The high-quality material presented in this volume includes reports of work from both scientific and engineering standpoints and several invited and keynote papers addressing the current cutting edge and likely future trends in manufacturing systems.
Manual of Digital Earth
This book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision of Digital Earth, the evolution of that vision, the relevant key technologies, and the role of Digital Earth in helping people respond to global challenges, this publication reveals how and why Digital Earth is becoming vital for acquiring, processing, analysing and mining the rapidly growing volume of global data sets about the Earth.
Manual for Soil Analysis - Monitoring and Assessing Soil Bioremediation
Reliable methods for monitoring and assessing soil quality are a prerequisite for successful soil bioremediation projects. The fifth volume of Soil Biology presents detailed descriptions of selected methods for evaluating, monitoring and assessing bioremediation treatments of soils contaminated with organic pollutants or heavy metals.
Manipulating Quantum Coherence in Solid State Systems
Presents a fundamental introduction to three solid-state approaches to achieving quantum computation: semiconductor spin-based, semiconductor charge-based, and superconducting approaches.
Manhattan Skyscrapers
This book, stories. The Destruction of Lower Manhattan York skyscraper, steel frames were clad in stone album by photographer Danny brick, or terra cotta and offered the illusion of Sedition, if only to place the entry on Lyons, captured the last remnants of down- monumental mass.
Mandibular Implant Prostheses
Combines up-to-date clinical and research information that will help clinicians to advance their theoretical and clinical knowledge on mandibular implant overdentures. Furthermore, it describes treatment considerations for geriatric populations, covering all relevant aspects from physiology to treatment planning and patient management in the surgical and prosthetic phases.
Managing Weather and Climate Risks in Agriculture
In many parts of the world, weather and climate are one of the biggest production risks and uncertainty factors impacting on agricultural systems performance and management. Both structural and non-structural measures can be used to reduce the impacts of the variability (including extremes) of climate resources on crop production. While the structural measures include strategies such as irrigation, water harvesting, windbreaks etc., the non-structural measures include use of seasonal to interannual climate forecasts, improved application of medium-range weather forecasts and crop insurance. This book based on an International Workshop held in New Delhi, India should be of interest to all organizations and agencies interested in improved risk management in agriculture.
Managing public services : Making informed choices
Chapters provide a valuable frame of reference for the 21st-century manager of public services by assessing the renewal of existing practices such as strategic costing, performance management, digitization and procurement and innovations in management practices, including branding, Lean Management, resilience and risk management. The book suggests that, as the management of public services is imbued with financial, social, economic and political uncertainties, management needs to be flexible and responsive to new ideas and practices to fulfil its purpose. This book ultimately supports the reflective manager, those who think about their job and are open to new ideas on how their job can be done better, by revisiting existing practices and examining innovations in public management.
Managing Next Generation Networks and Services ; 10th Asia-Pacific Network Operations and Management Symposium, APNOMS 2007, Sapporo, Japan, October 10-12, 2007, Proceedings
The 48 revised full papers and 30 revised short papers cover management of distributed networks, network configuration and planning, network security management, sensor and ad-hoc networks, network monitoring, routing and traffic engineering, management of wireless networks and security on wireless networks.
Managing Nano-Bio-Info-Cogno Innovations : Converging Technologies in Society
Tremendous human progress is becoming possible through the development of converging technologies stimulated by advances in four core fields: Nanotechnology, Biotechnology Information technology, and new technologies based in Cognitive science (NBIC). This book provides a unique review of technical developments related to the unification that is rapidly taking place today among these fields.
Managing Measurement Risk in Building and Civil Engineering
Managing Measurement Risk in Building and Civil Engineering will help all those who use measurement in their work or deal with the output from the measurement process, to understand not only the ‘ins and outs’ of measuring construction work but also the relationship that measurement has with contracts, procurement, claims and post-contract control in construction. The book is for quantity surveyors, engineers and building surveyors but also for site engineers required to record and measure events on site with a view to establishing entitlement to variations, extras and contractual claims.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Managing Health and Safety in the Dental Practice : A Practical Guide
Provides clear, straightforward information about the key requirements relating to health and safety in dental practices, with a practical and user-friendly approach to help manage these issues on a day-to-day basis.
