الصفحة 52
الصفحة 52
Digital Media & Intellectual Property : Management of Rights and Consumer Protection in a Comparative Analysis
This book focuses on intellectual property issues and rights in digital - dia, their connection with consumer protection, and the limits on freedom of contracts imposed by technological power. In particular, it analyzes, from a EU and U.S. comparative perspective, the complex issues concerning legal protection, technological measures and new business models associated with the use, distribution, and control of digital media. The book is based on a research project the author started in 2001 as V- iting Scholar at the University of California at Berkeley, Boalt Hall School of Law.
Digital Marketing Outreach : The Future of Marketing Practices
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.
Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification
you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset
Digital marketing
Covers general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” grounded in marketing theory and concepts taking a strategic and analytical approach with global examples - relevant chapters designed through “thinking about global digital marketing” “legal and ethical issues” “privacy and security considerations” and “value creation” latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied - hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as google ads, social media, and email marketing.
Digital Mammography ; 8th International Workshop, IWDM 2006, Manchester, UK, June 18-21, 2006, Proceedings
This volume of Springer’s Lecture Notes in Computer Science series records th the proceedings of the 8 International Workshop on Digital Mammography (IWDM), which was held in Manchester, UK, June 18–21, 2006. The meetings bringtogetheradiversesetofresearchers(physicists,mathematicians,computer scientists, engineers), clinicians (radiologists, surgeons) and representatives of industry, who are jointly committed to developing technology, not just for its ownsake,but to supportclinicians inthe earlydetection andsubsequentpatient management of breast cancer.
Digital Libraries : Universal and Ubiquitous Access to Information ; 11th International Conference on Asian Digital Libraries, ICADL 2008, Bali, Indonesia, December 2-5, 2008. Proceedings
This book constitutes the refereed proceedings of the 11th International Conference on Asian Digital Libraries, ICADL 2008, held in Bali, Indonesia, in December 2008.
Digital Libraries : Research and Development; 1st International DELOS Conference, Pisa, Italy, February 13-14, 2007, Revised Selected Papers
This book presented similarity search, architectures, personalization, interoperability, evaluation, miscellaneous, preservation, video data management, 3D objects, and peer to peer.
Digital Libraries : International Collaboration and Cross-Fertilization; 7th International Conference on Asian Digital Libraries, ICADL 2004, Shanghai, China, December 13-17, 2004, Proceedings
The International Conference on Asian Digital Libraries (ICADL) is an annual international forum that provides opportunities for librarians, researchers and experts to exchange their research results, innovative ideas, service experiences and state-- the-art developments in the field of digital libraries. Building on the success of the first six ICADL conferences, the 7th ICADL conference hosted by the Shanghai Jiao Tong University and the Shanghai Library in Shanghai, China aimed to further strengthen the academic collaboration and strategic alliance in the Asia- Pacific Region in the development of digital libraries.
Digital landscape architecture : Logic, structure, method and application
Readers will get a comprehensive understanding of digital landscape architecture, know about multiple digital methods for landscape planning and design, and learn a lot of practical projects with digital technology.
Digital Kenya : An Entrepreneurial Revolution in the Making
Presenting rigorous and original research, this volume offers key insights into the historical, cultural, social, economic and political forces at play in the creation of world-class ICT innovations in Kenya. Following the arrival of fiber-optic cables in 2009, Digital Kenya examines why the initial entrepreneurial spirit and digital revolution has begun to falter despite support from motivated entrepreneurs, international investors, policy experts and others. Written by engaged scholars and professionals in the field, the book offers 15 eye-opening chapters and 14 one-on-one conversations with entrepreneurs and investors to ask why establishing ICT start-ups on a continental and global scale remains a challenge on the “Silicon Savannah
Digital innovation management : People, process, platforms and policy
Shows how digital innovation management practices can facilitate project coordination aimed at business success while prioritizing environmental and social responsibility. structured around the four pillars of digital innovation (people, process, platforms, and policy), the book illustrates how digital and physical elements of innovation management can be integrated to create new marketing offerings, organizational processes, and business models that align with sustainability and human centric ideals. the book supports a theoretical framing of digital innovation management with case studies of creative digital ecosystems such as smart cities, which leverage integrated digital systems to advance research, innovation, and education. finally, the book provides an analysis of emerging technologies, such as artificial intelligence and blockchain, that may introduce significant digital innovations to make smarter organizations and territories.
Digital human modeling and applications in health, safety, ergonomics and risk management : Posture, motion and health ; 11th International Conference, DHM 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part I
This two-volume set LNCS 12198 and 12199 constitutes the thoroughly refereed proceedings of the 11th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2020, which was supposed to be held as part of the 22st HCI International Conference, HCII 2020, in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic.
Digital human modeling and applications in health, safety, ergonomics and risk management : Human communication, organization and work ; 11th International Conference, DHM 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part II
This two-volume set LNCS 12198 and 12199 constitutes the thoroughly refereed proceedings of the 11th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2020, which was supposed to be held as part of the 22st HCI International Conference, HCII 2020, in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic.
Digital Government : E-Government Research, Case Studies, and Implementation
New information technologies are being applied swiftly to all levels of government service: local, county, regional and even national and international. Information technology (IT) is being used to improve data management and data sharing, planning and decision support, service delivery, and more. Application areas affected by government mandates to improve e-government service include healthcare and safety; law enforcement, security, and justice; education; land use; and many others. Information technology is being used to increase public access to information, to provide more convenient and timely transaction services, and to increase citizen participation in the establishment of government regulations and other processes. DIGITAL GOVERNMENT: E-Government Research, Case Studies, and Implementation provides the field with a definitive, interdisciplinary, and understandable review of recent IT and related research of particular importance to digital government. The book also includes explorations of current and future policy implications, and case studies of successful applications in a variety of government settings.
Digital Fluency : Understanding the Basics of Artificial Intelligence, Blockchain Technology, Quantum Computing, and Their Applications for Digital Transformation
If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent.
Digital Entrepreneurship : Impact on Business and Society
Explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.
Digital Enterprise Technology : Perspectives and Future Challenges
Digital engineering methods and systems are vitally important for performing key technical and business functions of global enterprises in a distributed and collaborative manner. The product design and engineering systems are gradually being developed to include a variety of tools for DfX, as well as incorporate aspects of digital manufacturing.The chapters presented in this book are contributed by world class leaders in the field. This volume includes relevant examples of current state-of-art in the development and use of systems and methods for the digital modelling of global development and realization processes in the context of life cycle management.
Digital Dilemmas : Exploring Social Media Ethics in Organizations
This book categorizes the dilemmas organizations across a range of industries can face when they implement social media to communicate with stakeholders. This book provides a systematic framework for analyzing these ethical dilemmas in social media using the Navigation Wheel. This tool leads the decision-maker through a series of considerations such as legal questions, corporate identity, morality, reputation, and ethics. Finally, the author considers implications for leaders and presents potential solutions to these dilemmas.
Digital Decision Making : Back to the Future
This book aims, through a gentle narrative approach, to stimulate an awareness of the issues and be a readable, challenging and informative introduction, both for university students and the general reader, to processes surrounding developments in technology and law which have important implications for the knowledge society.
Digital darwinism : Surviving the new age of business disruption
This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly.
