الصفحة 45
الصفحة 45
AI in marketing : Applications, insights, and analysis
AI in marketing equips students with the knowledge to understand the impact of artificial intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. the first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. the third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. the final part examines ethical considerations and the pedagogical integration of AI into marketing education.
AI based Robot Safe Learning and Control
This book mainly focuses on the safe control of robot manipulators. The control schemes are mainly developed based on dynamic neural network, which is an important theoretical branch of deep reinforcement learning.
AI and UX : Why artificial intelligence needs user experience
Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? It is not just about getting a product to market, but about getting the product into a user’s hands in a form that will be embraced. This demands examining the product from the perspective of the user. Authors Gavin Lew and Robert Schumacher have written AI and UX to examine just how product managers and designers can best strike this balance. From exploring the history of the parallel journeys of AI and UX, to investigating past product examples and failures, to practical expert knowledge on how to best execute a positive user experience, AI and UX examines all angles of how AI can best be developed within a UX framework.
Agroecological transitions : From theory to practice in local participatory design
There is wide agreement on the need to change the prevalent agricultural models, given their negative impacts and their incompatibility with current societal issues. Agroecological transition has been promoted as a potential solution to the ecological, social and economic problems generated by these models. It however involves a systemic, multi-scale and transdisciplinary process. Due to this complexity, the overall picture of what farms and food systems “actually are” and “might be” may not be apparent at the individual level. Yet individuals’ knowledge and values provide complementary insights on how to proceed in deepening ecological modernisation. Expertise can also provide landmarks to be considered in that process. Because local stakeholders’ experience and skills are key resources in the adaptation and adoption of agroecological transition, new conceptual and methodological frameworks and tools have to be developed to support them in the design process of such a complex transition. This book presents feedback from the ‘Territorial Agroecological Transition in Action’- TATA-BOX research project, which was devoted to these specific issues.
Agricultural Research Management
Agricultural research is one of the most widespread forms of organized research in the world, in both developed and developing countries. Management of agricultural research involves many decisions that have scientific, social and political consequences. Every country has established agricultural research priorities based on many complex factors that must be considered when decisions are made on the choice of research problems to be investigated. Resources must be divided among projects that often compete for the limited funding available that supports the total research enterprise.
Agent-oriented information systems III ; 7th International bi-conference workshop, AOIS 2005, Utrecht, The Netherlands, July 26, 2005, and Klagenfurt, Austria, October 27, 2005, Revised Selected Papers
In 2005, two AOIS workshops were held internationally. The first was affiliated with the AAMAS 2005 meeting in July in Utrecht in The Netherlands and chaired by Henderson-Sellers and Winikoff and the second with ER 2005 in November in Klagenfurt in Austria and chaired by Kolp and Bresciani. The best papers from these meetings were identified and authors invited to revise and possibly extend their papers in the light of reviewers’ comments and feedback at the workshop. We have grouped these papers loosely under four headings: Agent behavior, communications and reasoning; Methodologies and ontologies; Agent-oriented software engineering; and Applications.
African Languages and Literatures in the 21st Century
Examines the crucial role still played by African languages in pedagogy and literatures in the 21st century, generating insights into how they effectively serve cultural needs across the African continent and beyond. Boldly positioning African languages as key resources in the 21st century, chapters focus on themes such as language revolt by marginalized groups at grassroots level, the experience of American students learning African languages, female empowerment through the use of African languages in music, film and literary works, and immigration issues. The contributions are written by scholars of language, literature, education and linguistics, and will be of interest to students and scholars in these and related areas.
Affordable housing for smart villages
Initiates a fresh discussion of affordability in rural housing set in the context of the rapidly shifting balance between rural and urban populations. It conceptualises affordability in rural housing along a spectrum that is interlaced with cultural and social values integral to rural livelihoods at both personal and community level. Developed around four intersecting themes: explaining houses and housing in rural settings; exploring affordability in the context of aspirations and vulnerability; rural development agendas involving housing and communities; and construction for resilience in rural communities, the book provides an overview of some of the little understood and sometimes counter-intuitive best practices on rural affordability and affordable housing that have emerged in developing economies over the last thirty years.
Affect and Emotion in Human-Computer Interaction : From Theory to Applications
The present book provides an account of the latest work on a variety of aspects related to affect and emotion in human-technology interaction. It covers theoretical issues, user experience and design aspects as well as sensing issues, and reports on a number of affective applications that have been developed in recent years.
Aesthetics in digital photography
Aesthetics in Digital Photography presents theories developed over the last 25 centuries by philosophers and art critics, who have sometimes been governed by the objectivity of perception, and other times, of course, by the subjectivity of human judgement. It explores the advances that have been made in neuro-aesthetics and their current limitations.
Advertising management : Concepts, theories, research and trends
Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.
Advances in web-based learning - ICWL 2005 ; 4th international conference, Hong Kong, China, July 31 - August 3, 2005, proceedings
With the rapid development of Web-based learning, a new set of learning - vironments including virtual classrooms, virtual laboratories and virtual universities are being developed. These new learning environments, however, also introduce new problems that need to be addressed. On the technical side, there is a need for the deployment of effective technologies on Web-based education. On the learning side, the cyber mode of learning is very different from tra- tional classroom-based learning. On the management side, the establishment of a cyber university imposes very different requirements for the set up. ICWL 2005, the 4th International Conference on Web-Based Learning, was held in Hong Kong, China from July 31 to August 3, 2005, as a continued - tempt to address many of the above-mentioned issues. Following the great success of ICWL
Advances in web and network technologies, and information management ; APWeb/WAIM 2007 International Workshops : DBMAN 2007, WebETrends 2007, PAIS 2007 and ASWAN 2007, Huang Shan, China, June 16-18, 2007, Proceedings
With the increasing ubiquity of personal computing devices, such as mobile phones and PDAs, and the increasing deployment of sensor networks, new distributed applications are developed over networked databases posing interesting challenges. It aimed to bring together researchers in different fields related to database management and application over networks and to provide a forum where researchers and practitioners could share and exchange their knowledge and experience.
Advances in the Geological Storage of Carbon Dioxide : International Approaches to Reduce Anthropogenic Greenhouse Gas Emissions
As is now generally accepted mankind’s burning of fossil fuels has resulted in the mass transfer of greenhouse gases to the atmosphere, a modification of the delicately-balanced global carbon cycle, and a measurable change in world-wide temperatures and climate. Although not the most powerful greenhouse gas, carbon dioxide (CO) drives climate 2 change due to the enormous volumes of this gas pumped into the atmosphere every day. Produced in almost equal parts by the transportation, industrial and energy-generating sectors, atmospheric CO concentrations have 2 increased by about 50% over the last 300 years, and according to some sources are predicted to increase by up to 200% over pre-industrial levels during the next 100 years. If we are to reverse this trend, in order to prevent significant environmental change in the future, action must be taken immediately.
Advances in solid state physics ; Vol. 47
The present volume 47 of the Advances in Solid State Physics contains the written version of a large number of the invited talks of the 2007 Spring Meeting of the Arbeitskreis Festkörperphysik which was held in Regensburg, Germany, from March 26 to 30, 2007 in conjunction with the 71st Annual Meeting of the Deutsche Physikalische Gesellschaft.It gives an overview of the present status of solid state physics where low-dimensional systems such as quantum dots and quantum wires are dominating. The importance of magnetic materials is reflected by the large number of contributions in the part dealing with ferromagnetic films and particles. One of the most exciting achievements of the last couple of years is the successful application of electrical contacts to and the investigation of single layers of graphene.
Advances in Network Electrophysiology : Using Multi-Electrode Arrays
This book book is an attempt to review the recent progress in both electronics and computational tools developed to analyze the functional operations of large ensembles of neurons and to provide the readers with a sense of the applications made possible by these technological tools. While considerable progress has been made over the last decades in our understanding of electrophysiological processes at the single channel, single synapse, and single neuron levels, our understanding of electrophysiological
Advances in Knowledge Acquisition and Management ; Pacific Rim Knowledge Acquisition Workshop, PKAW 2006, Guilin, China, August 7-8, 2006 : Revised Selected Papers
In recent years, a significant interest developed regarding the problem of constructing ontologies. Of particular interest have been ontologies that could be re-used in a number of ways and could possibly be shared across diff- ent users as well as domains. The Pacific Knowledge Acquisition Workshops (PKAW) have a long tradition in providing a forum for researchers to exchange the latest ideas on the topic. Parti- pants come from all over the world but with a focus on the Pacific Rim region. PKAW is one of three international knowledge acquisition workshop series held in the Pacific-Rim, Canada and Europe over the last two decades. The previous Pacific Knowledge Acquisition Workshop, PKAW 2004, had a strong emphasis on inc- mental knowledge acquisition, machine learning, neural networks and data mining.
Advances in intelligent data analysis XIX ; 19th International Symposium on Intelligent Data Analysis, IDA 2021, Porto, Portugal, April 26–28, 2021, Proceedings
Constitutes the proceedings of the 19th International Symposium on Intelligent Data Analysis, IDA 2021, which was planned to take place in Porto, Portugal. Due to the COVID-19 pandemic the conference was held online during April 26-28, 2021. The 35 papers included in this book were carefully reviewed and selected from 113 submissions. The papers were organized in topical sections named: modeling with neural networks; modeling with statistical learning; modeling language and graphs; and modeling special data formats.
Advances in intelligent data analysis VI ; 6th International symposium on intelligent data analysis, IDA 2005, Madrid, Spain, September 8-10, 2005, Proceedings
One of the superb characteristics of Intelligent Data Analysis (IDA) is that it is an interdisciplinary ?eld in which researchers and practitioners from a number of areas are involved in a typical project. This also creates a challenge in which the success of a team depends on the participation of users and domain experts who need to interact with researchers and developers of any IDA system. All this is usually re?ected in successful projects and of course on the papers that were evaluated by this year’s program committee from which the ?nal program has been developed. In our call for papers, we solicited papers on (i) applications and tools, (ii) theory and general principles, and (iii) algorithms and techniques. We received a total of 184 papers, In the end 46 papers were accepted, which are all included in the proceedings and presented at the conference. This year’s papers re?ect the results of applied and theoretical researchfrom a number of disciplines all of which are related to the ?eld of Intelligent Data Analysis. To have the best combination of theoretical and applied research and also provide the best focus.
Advances in dental implantology using nanomaterials and allied technology applications
Discusses how nanotechnology has influenced the provision of implant treatment from surgery to prosthetic reconstruction and post treatment biological complications. It aims to present both the nanotechnology and allied research along with the clinical concepts of almost every different aspect of implantology in one volume.
