الصفحة 43
الصفحة 43
Customising Stakeholder Management Strategies: Concepts for Long-term Business Success
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals.
Customer success management : Helping business customers achieve their goals
Provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. the book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management.
Customer service marketing : Managing the customer experience
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Customer Integration in Industrial Innovation Projects
The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products and technologies. New approaches for integrating customers into the product innovation process are required and have been exemplified in a software engineering context by Extreme Programming. Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities and the innovativeness of the resulting new products. Based on an in-depth case study analysis of two industrial firms and two technical service firms she presents a conceptual model for the integration of customer contributions into the product innovation process. Finally, the author proposes a product innovation process based on discrete product development steps as well as a ‘customer-centered innovation cell’ enabling the development of truly innovative product solutions together with customers.
Curve e superfici
The book provides an introduction to Differential Geometry of Curves and Surfaces. The theory of curves starts with a discussion of possible definitions of the concept of curve, proving in particular the classification of 1-dimensional manifolds. We then present the classical local theory of parametrized plane and space curves (curves in n-dimensional space are discussed in the complementary material): curvature, torsion, Frenet’s formulas and the fundamental theorem of the local theory of curves. Then, after a self-contained presentation of degree theory for continuous self-maps of the circumference
Current concepts in dental implantology: from science to clinical research
Presents comprehensive information on all modern scientific and clinical methods used in today's dental implantology. Chapters address such topics as osseointegration and basic science in dental implantology, current trends and biomaterials of clinical relevance, advanced clinical techniques, peri-implantitis, and prosthodontic trends in dental implantology. This book provides a better understanding of the scientific approach to basic concepts in dental implantology and presents the results of many clinical studies.
Current Concepts in Autoimmunity and Chronic Inflammation
The ethiopathologies of autoimmune diseases are complex. A broad variety of cell types and gene products are involved. This book explores clinical and experimental evidence suggesting that the importance of an individual factor changes during the course of the disease.
Current concept in cleft surgery : Moving toward excellence of outcome and reducing the burden of care
Intends to cover cleft-related topics which are mainly focused on the current concept of balancing excellence in outcome and burden of cleft care. The wide spectrum of covered topics includes the understanding challenges and needs to deliver the modern surgical cleft care worldwide and comprehending multidisciplinary-based longitudinal life-changing concept.
Current and Future Perspectives of Ethnomathematics as a Program
This survey on the modernity of ethnomathematics addresses numerous themes related to both ethnomathematics and mathematics education. It offers a broader view of mathematics, including ideas, procedures, concepts, processes, methods, and practices rooted in distinct cultural environments. In addition, by reflecting on the social and political dimensions of ethnomathematics, another important aspect of this research program is the development of innovative approaches for a dynamic and glocalized society. Ethnomathematics recognizes that members of different cultures develop unique mathematical techniques, methods, and explanations that allow for an alternative understanding and transformation of societal norms. The theoretical basis of ethnomathematics offers a valid alternative to traditional studies of history, philosophy, cognition, and pedagogical aspects of mathematics.
Cultural representations of gender vulnerability and resistance : A Mediterranean approach to the Anglosphere
This book considers the cultural representation of gender violence, vulnerability and resistance with a focus on the transnational dimension of our contemporary visual and literary cultures in English. Contributors address concepts such as vulnerability, resilience, precarity and resistance in the Anglophone world through an analysis of memoirs, films, TV series, and crime and literary fiction across India, Ireland, Canada, Australia, the US, and the UK. Chapters explore literary and media displays of precarious conditions to examine whether these are exacerbated when intersecting with gender and ethnic identities, thus resulting in structural forms of vulnerability that generate and justify oppression, as well as forms of individual or collective resistance and/or resilience. Substantial insights are drawn from Animal Studies, Critical Race Studies, Human Rights Studies, Post-Humanism and Postcolonialism.
Cultural Linguistics and World Englishes
This book investigates the study of World Englishes from the perspective of Cultural Linguistics, a theoretical and analytical framework for cultural cognition, cultural conceptualisations and language that employs and expands on the analytical tools and theoretical advancements in a number of disciplines, including cognitive psychology/science, anthropology, distributed cognition, and complexity science.
Cryptographic Algorithms on Reconfigurable Hardware
This book covers the study of computational methods, computer arithmetic algorithms, and design improvement techniques needed to implement efficient cryptographic algorithms in FPGA reconfigurable hardware platforms. The concepts and techniques reviewed in this book will make special emphasis on the practical aspects of reconfigurable hardware design, explaining the basic mathematics related and giving a comprehensive description of state-of-the-art implementation techniques. The authors show how high-speed cryptographic algorithms implementations can be achieved on reconfigurable hardware devices without posing prohibited high requirements for hardware resources. The material in this book will be of interest to engineering professionals, programmers, hardware designers, and graduate students interested in the development of security and cryptographic mechanisms at a beginning/intermediate level.
Cross-Cultural Assessment of Psychological Trauma and PTSD
Recent advances in trauma treatment, coupled with ongoing traumatic world events, point to a critical need for global standards in assessment. But despite the best intentions of Western psychology, one model does not fit all cultures. Cross-Cultural Assessment of Psychological Trauma and PTSD addresses key issues in the field to help fill this knowledge gap. Focusing equally on theoretical concepts, culturally valid assessment methods, and cultural adaptation in trauma and resilience, 29 experts present the cutting edge of research and strategies. Extended case examples (including West Africans in Austria, Hmong in the U.S., and Aboriginal people in Australia) illustrate an informative range of symptom profiles, comorbid conditions, and coping skills, as well as secondary traumas that can occur in asylum seekers.
Cross-Business Synergies : A Typology of Cross-Business Synergies and a Mid-range Theory of Continuous Growth Synergy Realization
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Cross cultural issues in consumer science and consumer psychology : Current perspectives and future directions
Shows cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
Critique de la valeur fondamentale = Critique of fundamental value
This work takes stock of the different conceptions of fundamental value in finance, the methods of its calculation and the ongoing debates in financial theory as in professional practices. The book reports on the alternatives offered by mathematical modeling.
Critical Phenomena in Natural Sciences : Chaos, Fractals, Selforganization and Disorder : Concepts and Tools
Concepts, methods and techniques of statistical physics in the study of correlated, as well as uncorrelated, phenomena are being applied ever increasingly in the natural sciences, biology and economics in an attempt to understand and model the large variability and risks of phenomena. This is the first textbook written by a well-known expert that provides a modern up-to-date introduction for workers outside statistical physics. The emphasis of the book is on a clear understanding of concepts and methods, while it also provides the tools that can be of immediate use in applications. Although this book evolved out of a course for graduate students, it will be of great interest to researchers and engineers, as well as to post-docs in geophysics and meteorology.
Critical Issues in Head and Neck Oncology : Key Concepts from the Seventh THNO Meeting
This book discusses the most current issues in head and neck cancer with a focus on current trends such as biomarkers, precision medicine and immunotherapy. New approaches in the diagnosis such as liquid biopsies and imaging biomarkers to predict radiotherapy toxicity as well as approaches in the surgical management of head and neck cancers are discussed. The book discusses medical and surgical approaches in both primary, recurrent and metastatic disease and also covers approaches for rare head neck cancers
Critical issues in head and neck oncology : Key concepts from the eighth THNO meeting
Reviews the state-of-the-art knowledge with emphasis on multidisciplinary decision and management of head and neck cancer. The book provides significant detail on a wide range of topics including: the role of new targets for treatment, immunotherapy, resistance mechanisms, standardizing molecular profiling programs, and new methods to guide therapeutic approaches.
